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50%2013Of all social businessinitiatives will includean enterprisegamificationcomponentConstellation Research201470%Of the 2,000 largestglobal companies willuse gamification for atleast one aspect oftheir organizationGartner201550%Of companies thatmanage innovationprocesses will gamifythose processesGartnerGamification will be pervasive in theenterprise
Why is the enterprise moving this direction?Because tools provided by companies are only effective if your employees areusing them well and we improve adoption while motivating behaviors specific toenterprise success.
Agenda• Analytical approach• Measurement & Learning• Tracking (Silent and Active)• Labs - The Future of Enterprise Analytics
Bunchball EnterpriseMetrics1. IncreasedAdoption&ContinuousEngagementofbusinesstools2. Influenceandmotivatespecificbehaviorsimpactingenterprisesuccess• Increasedactivity• Fasteron-boardingShort-term adoption (Quick wins) Long-term engagement• Betterdataformanagementdecision-making(CRM)• Increasedcompliance(HCM)Significantly different business outcomes are driven by these measures…• Points,Goals,Competition• Mastery,Levelingup+ Game Mechanics**Most if not all of the 10 game mechanics can lead to increases in long term engagement when appliedcorrectly, specifically Fast Feedback, Transparency & Goals.• Increasedpipeline• IncreasedUser-GeneratedContent• ProductivityIncrease• ProficiencyIncrease• Goalsrelatedtoleads&sharing• Newsfeeds,Community• Progress,Goals,Competition• LevelingUp• IncreaseSales(CRM)• Increasedcalldeflection(SocialCollaboration)• Decreasedtimetoresolution(CRM)• Highercustomersatisfaction(CRM)
Data Elements– Meta & ContextualDataUses and benefits:1. PersonalizeMissions2. Add context tobase data points3. Reduce programadministrationAction: Document_downloadMetaData• PersonalizedMissionsContextualData• RichAnalyticsGeography Media Platform• Desktop• MobileSector• Auto• PharmaUser Information• Team• Title• Role
What is Silent Tracking?Also known as PhaseZero or BaselineMeasurement,NitroSilentTracking…• Provides a path fornew clients to benchmark and informtheirprogram’s success• Deliversmetrics that can be used to inform a Phase 1rewardstructure• Identifiesgaps in initial set-up prior to full launch
User Analysis–SolarwindsArecompletedchallengesanindicationofuserslikelytoremainengaged?RegressionanalysisCoefficient Challenge Name2.732356615 Poster2.717465846 You liked Content0.771804602 You Were Rated or liked0.26937439 Seeker0.202723728 Plus 10.06642664 Search Works!Whathavewelearnedabouttheaudienceinthefirstyear?Clusteranalysis