Keith Conley and Matthew Williams - Optimal Design Through Data
 

Keith Conley and Matthew Williams - Optimal Design Through Data

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Shown during GSummit 2013 Workshop Sessions

Shown during GSummit 2013 Workshop Sessions

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  • My name is Keith Conley, I’m the director of analytics and insight at Bunchball, the leader in Gamification. Bunchball was founded by RajatPaharia , in 2005. Since then we’ve gained experience with some of the world’s most recognizable brands and innovated on the industry’s leading technology platform, Nitro.The VisionBunchball powers the Engaged Enterprise, enabling organizations to improve business performance throughout their ecosystem by creating highly-active and loyal customers, employees and partners. DifferentiationBunchball, the leader and visionary in gamification, launched the industry in 2007. With 5+ years of experience and innovation working with leading brands, Bunchball has the most advanced technologies and the most expertise.Continuing its legacy of innovation, Bunchball is leading the charge on providing simple, easy-to-use and easy-to-deploy applications with pre-built user-experiences and engagement designs to make it easy for businesses to get started quickly with minimal resources. Why BunchballBunchball is fundamentally changing the way people work. We are the only gamification vendor that offers the combination of the most advanced technology, deepest expertise and best execution track record, on a flexible, proven, scalable, secure and data-driven platform and app suite. Bunchball’s cloud solution is unmatched – scaling to meet the needs of small and medium sized business as well as the largest companies in the world. And, its powerful and flexible product suite works across platforms, social networks, websites and mobile devices so our customers reach their audience regardless of location. A Powerful EcosystemBunchball has built out the industry’s largest ecosystem of customers and strategic partners. Bunchball integrates directly or is embedded into existing enterprise software platforms.
  • Today we’re focusing on Enterprise situations because Bunchall is dedicated to fundamentally changing the way people work. We’re very proud to have a distinguished set of Enterprise clients working on a broad spectrum of business challenges. Bunchball powers the Engaged Enterprise, enabling organizations to improve business performance throughout their ecosystem by creating highly-active and loyal customers, employees and partners. Why BunchballBunchball is fundamentally changing the way people work. We are the only gamification vendor that offers the combination of the most advanced technology, deepest expertise and best execution track record, on a flexible, proven, scalable, secure and data-driven platform and app suite. Bunchball’s cloud solution is unmatched – scaling to meet the needs of small and medium sized business as well as the largest companies in the world. And, its powerful and flexible product suite works across platforms, social networks, websites and mobile devices so our customers reach their audience regardless of location. A Powerful EcosystemBunchball has built out the industry’s largest ecosystem of customers and strategic partners. Bunchball integrates directly or is embedded into existing enterprise software platforms.
  • We focus on the Enterprise because not only because analysts see the potential for amazing growth, but because we see the potential for gamification and big data to intersect in profound ways.
  • A key component is that the tools and platforms employers provide the workplace are only as effective as how well they are adopted and used by your employees. Gamification is uniquely positioned to address these issues.
  • What we’ll be looking at today is a framework for tying gamification and the big data associated with these programs, to business results.
  • Go from Adoption + Game Mechanics leads to Long-term engagement. These 10 Mechanics have been applied to tap into the 5 Motivators, [to align with key enterprise metrics/ in Enterprise settings] with great success.1. Fast Feedback: Intrinsic Motivators: Mastery, Progress2. Transparency: Intrinsic Motivators: Progress, Social Interaction3. Goals: Intrinsic Motivators: Purpose, Progress, Social Interaction4. Badges: Intrinsic Motivators: Mastery, Progress, Purpose, Social Interaction5. Leveling Up: Intrinsic Motivators: Mastery, Progress, Purpose, Social Interaction6. Onboarding: Intrinsic Motivators: Mastery [teaching w/in the thing to be learned]7. Competition: Intrinsic Motivators: Mastery, Social Interaction [time, context, self-centric]8. Collaboration: Intrinsic Motivators: Purpose, Social Interaction9. Community: Intrinsic Motivators: Social Interaction10. Points: Intrinsic Motivators: Progress, Social Interaction
  • Also known as Phase Zero or Baseline Measurement, Nitro Silent Tracking provides a path for new clients to benchmark and inform their program’s success. Not only does it lower the barrier to move forward, it delivers metrics that can be used to inform a Phase 1 reward structure.
  • Progressive Challenges, Leveling Structure, Points Economy
  • Pareto principle: roughly 80% of the effects come from 20% of the causesWe can model behavioral views on all activity, some, or particular. We can also model out activity based upon your known top performers. Then we recognize the delta and promote behaviors necessary to get people there.
  • Keith
  • Workforce analytics vision – we want to determine the performance of an employee by using inputs from different sources such as ‘activity logging platforms, social/collaborative platforms like jive, ibm connections, HCM – success factorsWorkforce AnalyticsMulti-Application AnalyticsWorker PerformanceIntelligent Recommendation Engines
  • Quantifiable insight into worker performanceStandardized performance metrics to enable comparison across groups and individualsIdentify and learn from top performers
  • We’ve analyzed the data, what next?Generate actionable information from dataUse challenges and notifications to recommend optimal actions
  • Add @conleyinsights

Keith Conley and Matthew Williams - Optimal Design Through Data Keith Conley and Matthew Williams - Optimal Design Through Data Presentation Transcript

  • OPTIMALDESIGNTHROUGHDATA
  • Bunchball: TheLeader in Gamification• Founded: 2005• Customers: 320+• Employees: 60+• CreatedGamificationIndustryin2007• Constantinnovatorinthefield“For anticipating the gamification explosion beforeanyone knew what gamification was.”
  • Enterprise Customers
  • 50%2013Of all social businessinitiatives will includean enterprisegamificationcomponentConstellation Research201470%Of the 2,000 largestglobal companies willuse gamification for atleast one aspect oftheir organizationGartner201550%Of companies thatmanage innovationprocesses will gamifythose processesGartnerGamification will be pervasive in theenterprise
  • Why is the enterprise moving this direction?Because tools provided by companies are only effective if your employees areusing them well and we improve adoption while motivating behaviors specific toenterprise success.
  • Agenda• Analytical approach• Measurement & Learning• Tracking (Silent and Active)• Labs - The Future of Enterprise Analytics
  • Bunchball EnterpriseMetrics1. IncreasedAdoption&ContinuousEngagementofbusinesstools2. Influenceandmotivatespecificbehaviorsimpactingenterprisesuccess• Increasedactivity• Fasteron-boardingShort-term adoption (Quick wins) Long-term engagement• Betterdataformanagementdecision-making(CRM)• Increasedcompliance(HCM)Significantly different business outcomes are driven by these measures…• Points,Goals,Competition• Mastery,Levelingup+ Game Mechanics**Most if not all of the 10 game mechanics can lead to increases in long term engagement when appliedcorrectly, specifically Fast Feedback, Transparency & Goals.• Increasedpipeline• IncreasedUser-GeneratedContent• ProductivityIncrease• ProficiencyIncrease• Goalsrelatedtoleads&sharing• Newsfeeds,Community• Progress,Goals,Competition• LevelingUp• IncreaseSales(CRM)• Increasedcalldeflection(SocialCollaboration)• Decreasedtimetoresolution(CRM)• Highercustomersatisfaction(CRM)
  • Measurement &LearningPlan• BusinessGoals• KPIs• Categorizations• SecondaryAnalyses
  • Data Elements– Meta & ContextualDataUses and benefits:1. PersonalizeMissions2. Add context tobase data points3. Reduce programadministrationAction: Document_downloadMetaData• PersonalizedMissionsContextualData• RichAnalyticsGeography Media Platform• Desktop• MobileSector• Auto• PharmaUser Information• Team• Title• Role
  • Silent Tracking
  • What is Silent Tracking?Also known as PhaseZero or BaselineMeasurement,NitroSilentTracking…• Provides a path fornew clients to benchmark and informtheirprogram’s success• Deliversmetrics that can be used to inform a Phase 1rewardstructure• Identifiesgaps in initial set-up prior to full launch
  • Silent TrackingReview• Overallsetofbehaviorsandactivitylevels• SetBenchmarks• EstablishProgressiveChallengeIncrements• EstablishlevelingstructureActions TableActivity Binning Table
  • InformativeDesign– PersonaRecognition• Base ideal state of behaviors on various scenariosPareto Analysis
  • Active Tracking
  • ActiveTrackingCase Study – Solarwinds• GamifiedtheThwack!Communitysitetoengagecustomerserviceagentsandclientsinacommunityforum.Approximately10,000users,trackingandrewardingusersfordocument/post/blogcreation,engagementandvalidation.
  • SolarwindsAnnualReview• Solarwindssawa6%increaseismonthlyusersmovingfromQ4of2012to Q1of2013• Morequestionswereaskedandansweredinthelatterhalfoftheyearaswell,withanswersbeingrecognized6%moreoften.• Thepercentageofusersbeingrated,orlikedincreased53%• Thepercentageofuserslikingcontentincreased20%inthepastsixmonths• SolarwindsalsoshowedabilitytomotivatespecificactionsthroughMonthlyChallenges• February“Rate”activityincreased21xoverprevious6monthaverage,withahaloeffectof4xseeninMarch
  • User Analysis–SolarwindsArecompletedchallengesanindicationofuserslikelytoremainengaged?RegressionanalysisCoefficient Challenge Name2.732356615 Poster2.717465846 You liked Content0.771804602 You Were Rated or liked0.26937439 Seeker0.202723728 Plus 10.06642664 Search Works!Whathavewelearnedabouttheaudienceinthefirstyear?Clusteranalysis
  • Labs
  • Composition
  • TechnologyStack• DataStorage• Analysis/Algorithms• Visualization
  • Social PlatformsDevicesWebsites/PortalsSales/CRMSocialEnterpriseTalent/HCMPredictive PerformanceMonitor Notify Engage MeasurePredictivebehavior(Future)AnalyticsVision
  • Multi-AppAnalyticsWorkforceAnalytics
  • Worker PerformanceQuarter Company Group Individual vs. Company vs. GroupQ2 2012 96% 93% 107% 11% 14%Q3 2012 103% 95% 120% 17% 25%Q4 2012 105% 99% 157% 52% 58%Q1 2013 102% 103% 131% 29% 28%Sales Performance
  • Intelligent RecommendationEngines
  • THANKS!CONTACT US AT:LABS@BUNCHBALL.COMOR ON TWITTERKEITH: @CONLEYINSIGHTSMATTHEW: @AKABACKWOODS