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Mark Yolton - Nurturing and Growing Global Communities: the SAP Example

by CEO, Author, Entrepreneur at Gamification.Co on May 02, 2013

  • 3,748 views

SAP is one of the world's largest companies, and their user community is enormous, spanning a diverse range of industries in nearly every country. Perhaps surprisingly, SAP's community has been at the ...

SAP is one of the world's largest companies, and their user community is enormous, spanning a diverse range of industries in nearly every country. Perhaps surprisingly, SAP's community has been at the forefront of embracing gamification, using it to drive extraordinary customer loyalty and engagement. Join this fast-paced session by SAP global head of Digital, Social, and Community Marketing Mark Yolton as he discusses the unique opportunities and challenges in creating and sustaining customer engagement around the world.

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Mark Yolton - Nurturing and Growing Global Communities: the SAP Example Mark Yolton - Nurturing and Growing Global Communities: the SAP Example Presentation Transcript