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Kevin Richardson - "Changing Behavior with Positive Reinforcement: Speed Camera Lottery & Beyond"

by CEO, Author, Entrepreneur at Gamification.Co on Sep 22, 2011

  • 3,268 views

Our world is full of negative reinforcement and punishment for a job done poorly. Games teach us that positive reinforcement works better for creating most kinds of behavior change and adherence. What ...

Our world is full of negative reinforcement and punishment for a job done poorly. Games teach us that positive reinforcement works better for creating most kinds of behavior change and adherence. What about in the real world? How can we leverage those behavior-modification lessons from games and apply them to our world to improve outcomes and get the best out of people? Internationally-renowned designer Kevin Richardson will share his vision for inspiring change through Gamification based on his experience and case studies, including his work designing the sensational “Speed Camera Lottery” in Sweden.

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Kevin Richardson - "Changing Behavior with Positive Reinforcement: Speed Camera Lottery & Beyond" Kevin Richardson - "Changing Behavior with Positive Reinforcement: Speed Camera Lottery & Beyond" Presentation Transcript