Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"

Gamification ofBUSINESSFUTURE OF THEENTERPRISE JUNE 20, 2012

Today’s Speakers Kevin Akeroyd Wes Wasson SVP Field Operations, Badgeville CMO, Citrix

Agenda… Future of the Enterprise Wes Gamification & Engagement of the Enterprise Kevin Open Q&A

| mobile work styles & cloud services

Gamification…

The Future…Key ThemesGamification not EnoughEngagement becomes PervasiveRise of ReputationSocial becomes UbiquitousBehavior Data = Big Data

Not just Gamification…ENGAGEMENTMECHANICS GAME REPUTATION SOCIAL MECHANICS MECHANICS MECHANICS Drive, measure, & reward Elevate user status across Socialize, recommend, high value behaviors all your communities and notify users about with smart gamification of engagement contextually rich behaviors

Enterprises will take aPLATFORM APPROACH YOUR CUSTOMERS MARKETING/AN SOCIAL WEB WEBSITES & COMMUNITIES ALYTICS MOBILE APPS CRM SOCIAL LMS/HR CMS COLLABORATION YOUR EMPLOYEES

Drive EngagementEVERYWHERE YOUR ENGAGEMENT LAYER WEBSITES & APPLICATIONS ENTERPRISE UCE / TV / Media KIOSK, EVENTS, MOBILE SYSTEMS POINT OF SALE

Example

ConnectMultipleStakeholders CONNECTING PARTNERS, CUSTOMERS AND EMPLOYEES

EMC COMMUNITYPOWERED BY JIVE & BADGEVILLE

THE VISION • Reward Completion of Tasks • Encourage Similar High-Value Behavior • Expertise Location

PLATFORM APPROACHAcross the Enterprise The Behavior Platform Social External Support CRM Support System Collaboration Community Platform

Example

Oracle as an ENGAGEMENTEnterprise Wide Consumer ACROSS ALL AUDIENCES CUSTOMERS PARTNERS & DEVELOPERS EMPLOYEES SUPPLY CHAIN

Oracle as a ENGAGEMENTISV / OEM PARTNER ACROSS ALL APPS CRM HEALTH LMS/HR ON SCIENCES DEMAND

RISE OF IN A SOCIAL CUSTOMER BASE OR SOCIAL ENTERPRISE, REPUTATION IS EVERYTHING! REPUTATION RECOGNITION Rank, Status, ReputationPERCEIVED VALUE OF REWARD PRIVILEGES VIP Access, Moderation, Stronger Votes, Badges, Points MONETARY Discounts, Free Shipping, Prizes, Bonuses, Com mission Spiffs, etc. SOCIALNESS OF CUSTOMER OR ENTERPRISE

RISE OF IN A SOCIAL CUSTOMER BASE OR SOCIAL ENTERPRISE, REPUTATION IS EVERYTHING!REPUTATION

I want everyone to know it! The Office Twitter Resume Country Club Home My PeersLinked In Church Facebook Business School Google

Example

Lots of Communities Virus SoftwareDesktop Mobile Device Peripherals LaptopDisk Drives Storage Networking, Internet Servers

Lots of PlatformsALL SILOS! DELL CUSTOMERS IDEATION SOCIAL DELL COMMUNITIES COMMERCE MOBILE, WEB, BL OGS CRM COLLABORATION SOCIAL CMS, KM DELL EMPLOYEES

WHAT DID WE DO? Social! Social! Social! It’s a Revolution!!! SOCIAL BUSINESS SOFTWARE About $1 Billion Worth

I LOVE SOCIALSOFTWARE, BUT HERE’S THEREALITY… 12 % WORKERS THAT LEVERAGE SOCIAL SOFTWARE TOOLS (Forrester, September 2012)

Social needs to beEVERYWHERE Make It All Social WEBSITES & APPLICATIONS ENTERPRISE UCE / TV / Media KIOSK, EVENTS, MOBILE SYSTEMS POINT OF SALE

SO WHERE Somewhere OtherDO THEY GO Than Your Site

The Behavior Graph

DELIVER THE SAME SOCIAL EXPERIENCEON THEIR OWN SITE, MOBILE, APPS Where It’s… Your Product Your Content Your Users

Social Context Rich Activity Stream Surfacing Valuable Behaviors In Real-Time Across Site

Social Context Or Tie It to Specific Site Content or Filter by Category

Real-Time Notifications Catalyze Users By Showing Them What’s Happening Right Now

Find people to connect with… And follow them

But Don’t Just Follow People… Follow Content & Products, Too

share register votecomment like repeat visits time on site recommend post LTV social support page views refer purchase tweet

Engagement Retention Conversion People • Growth in User Base • Frequency • Lifetime Value • Registration Telco • # of Activities • Churn Reduction • ARPU • Growth in Active Users • Total Unique Users • Growth in User Base • Frequency • Lifetime Value • Registrations Tech • # of Activities • Retention % • Course Completion • Growth in Active Users • Total Unique Users Retail/ • Repeat Visits • Lifetime Value • Add to Cart • Growth in User Base • Time to visit after • Churn Reduction • Purchase Velocity • Growth in Active Users ecommerce purchase • Referral • Purchase Amounts • Total Unique UsersCGP/Consumer • Repeat Visits • Add to Cart • Growth in User Base • Lifetime Value • Time to visit after • Purchase Velocity • Growth in Active Users • Churn Reduction Electronics purchase • Purchase Amounts • Total Unique Users • Growth in User Base Energy • Growth in Active Users • Total Unique Users • Frequency • Active Player Growth • Page Views • Growth in User Base Media • # of Activities • WAU Growth • Video Plays • Growth in Active Users • Virality - Sharing • Targeted Referral • Sponsorship Conversion • Total Unique Users Health/ • Repeat Visits • Growth in User Base • Increase lifetime usage • Registration • Logging Workouts • Growth in Active Users • Lapsed User Analysis • Increase in Frequency Education • Setting Goals • Total Unique Users

share register votecomment like repeat visits time on site recommend post LTV social support page views refer purchase tweet

Enterprises will take a PLATFORM APPROACH Platform Apps“Cloud Connector” Interoperability Developer Toolkits, APIs, Mobile SDKs

Enterprises will take aDESIGN APPROACH Frameworks, Deployment Automation Behavioral Psychology, Social Game Expertise Design, Social Loyalty, Employee Incentives, Reputation Management, Behavioral Analytics

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Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"

by Gabe Zichermann on Jul 16, 2012

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Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise" Presentation Transcript