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Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
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Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"

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Applying game design strategies to non-game, business environments requires a fundamental understanding of that business’objectives, digital touch points, and audiences. In this talk, join Badgeville …

Applying game design strategies to non-game, business environments requires a fundamental understanding of that business’objectives, digital touch points, and audiences. In this talk, join Badgeville and a Fortune 500 customer to explore how gamification is changing the face of the modern social enterprise. Learn how game mechanics, reputation mechanics, and social mechanics can be deployed across your website, mobile and enterprise applications to increase adoption of key technology investments as well as customer loyalty and engagement.

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  • Three key “GAMIFICATION ELEMENTS”
  • Three key “GAMIFICATION ELEMENTS”
  • Three key “GAMIFICATION ELEMENTS”
  • The blue box above is not locked. Click to resize based on your header.
  • The blue box above is not locked. Click to resize based on your header.
  • Transcript

    • 1. Gamification ofBUSINESSFUTURE OF THEENTERPRISE JUNE 20, 2012
    • 2. Today’s Speakers Kevin Akeroyd Wes Wasson SVP Field Operations, Badgeville CMO, Citrix
    • 3. Agenda… Future of the Enterprise Wes Gamification & Engagement of the Enterprise Kevin Open Q&A
    • 4. | mobile work styles & cloud services
    • 5. Gamification…
    • 6. The Future…Key ThemesGamification not EnoughEngagement becomes PervasiveRise of ReputationSocial becomes UbiquitousBehavior Data = Big Data
    • 7. Not just Gamification…ENGAGEMENTMECHANICS GAME REPUTATION SOCIAL MECHANICS MECHANICS MECHANICS Drive, measure, & reward Elevate user status across Socialize, recommend, high value behaviors all your communities and notify users about with smart gamification of engagement contextually rich behaviors
    • 8. Enterprises will take aPLATFORM APPROACH YOUR CUSTOMERS MARKETING/AN SOCIAL WEB WEBSITES & COMMUNITIES ALYTICS MOBILE APPS CRM SOCIAL LMS/HR CMS COLLABORATION YOUR EMPLOYEES
    • 9. Drive EngagementEVERYWHERE YOUR ENGAGEMENT LAYER WEBSITES & APPLICATIONS ENTERPRISE UCE / TV / Media KIOSK, EVENTS, MOBILE SYSTEMS POINT OF SALE
    • 10. Example
    • 11. ConnectMultipleStakeholders CONNECTING PARTNERS, CUSTOMERS AND EMPLOYEES
    • 12. EMC COMMUNITYPOWERED BY JIVE & BADGEVILLE
    • 13. THE VISION • Reward Completion of Tasks • Encourage Similar High-Value Behavior • Expertise Location
    • 14. PLATFORM APPROACHAcross the Enterprise The Behavior Platform Social External Support CRM Support System Collaboration Community Platform
    • 15. Example
    • 16. Oracle as an ENGAGEMENTEnterprise Wide Consumer ACROSS ALL AUDIENCES CUSTOMERS PARTNERS & DEVELOPERS EMPLOYEES SUPPLY CHAIN
    • 17. Oracle as a ENGAGEMENTISV / OEM PARTNER ACROSS ALL APPS CRM HEALTH LMS/HR ON SCIENCES DEMAND
    • 18. RISE OF IN A SOCIAL CUSTOMER BASE OR SOCIAL ENTERPRISE, REPUTATION IS EVERYTHING! REPUTATION RECOGNITION Rank, Status, ReputationPERCEIVED VALUE OF REWARD PRIVILEGES VIP Access, Moderation, Stronger Votes, Badges, Points MONETARY Discounts, Free Shipping, Prizes, Bonuses, Com mission Spiffs, etc. SOCIALNESS OF CUSTOMER OR ENTERPRISE
    • 19. RISE OF IN A SOCIAL CUSTOMER BASE OR SOCIAL ENTERPRISE, REPUTATION IS EVERYTHING!REPUTATION
    • 20. I want everyone to know it! The Office Twitter Resume Country Club Home My PeersLinked In Church Facebook Business School Google
    • 21. Example
    • 22. Lots of Communities Virus SoftwareDesktop Mobile Device Peripherals LaptopDisk Drives Storage Networking, Internet Servers
    • 23. Lots of PlatformsALL SILOS! DELL CUSTOMERS IDEATION SOCIAL DELL COMMUNITIES COMMERCE MOBILE, WEB, BL OGS CRM COLLABORATION SOCIAL CMS, KM DELL EMPLOYEES
    • 24. WHAT DID WE DO? Social! Social! Social! It’s a Revolution!!! SOCIAL BUSINESS SOFTWARE About $1 Billion Worth
    • 25. I LOVE SOCIALSOFTWARE, BUT HERE’S THEREALITY… 12 % WORKERS THAT LEVERAGE SOCIAL SOFTWARE TOOLS (Forrester, September 2012)
    • 26. Social needs to beEVERYWHERE Make It All Social WEBSITES & APPLICATIONS ENTERPRISE UCE / TV / Media KIOSK, EVENTS, MOBILE SYSTEMS POINT OF SALE
    • 27. SO WHERE Somewhere OtherDO THEY GO Than Your Site
    • 28. The Behavior Graph
    • 29. DELIVER THE SAME SOCIAL EXPERIENCEON THEIR OWN SITE, MOBILE, APPS Where It’s… Your Product Your Content Your Users
    • 30. Social Context Rich Activity Stream Surfacing Valuable Behaviors In Real-Time Across Site
    • 31. Social Context Or Tie It to Specific Site Content or Filter by Category
    • 32. Real-Time Notifications Catalyze Users By Showing Them What’s Happening Right Now
    • 33. Find people to connect with… And follow them
    • 34. But Don’t Just Follow People… Follow Content & Products, Too
    • 35. share register votecomment like repeat visits time on site recommend post LTV social support page views refer purchase tweet
    • 36. Engagement Retention Conversion People • Growth in User Base • Frequency • Lifetime Value • Registration Telco • # of Activities • Churn Reduction • ARPU • Growth in Active Users • Total Unique Users • Growth in User Base • Frequency • Lifetime Value • Registrations Tech • # of Activities • Retention % • Course Completion • Growth in Active Users • Total Unique Users Retail/ • Repeat Visits • Lifetime Value • Add to Cart • Growth in User Base • Time to visit after • Churn Reduction • Purchase Velocity • Growth in Active Users ecommerce purchase • Referral • Purchase Amounts • Total Unique UsersCGP/Consumer • Repeat Visits • Add to Cart • Growth in User Base • Lifetime Value • Time to visit after • Purchase Velocity • Growth in Active Users • Churn Reduction Electronics purchase • Purchase Amounts • Total Unique Users • Growth in User Base Energy • Growth in Active Users • Total Unique Users • Frequency • Active Player Growth • Page Views • Growth in User Base Media • # of Activities • WAU Growth • Video Plays • Growth in Active Users • Virality - Sharing • Targeted Referral • Sponsorship Conversion • Total Unique Users Health/ • Repeat Visits • Growth in User Base • Increase lifetime usage • Registration • Logging Workouts • Growth in Active Users • Lapsed User Analysis • Increase in Frequency Education • Setting Goals • Total Unique Users
    • 37. share register votecomment like repeat visits time on site recommend post LTV social support page views refer purchase tweet
    • 38. Enterprises will take a PLATFORM APPROACH Platform Apps“Cloud Connector” Interoperability Developer Toolkits, APIs, Mobile SDKs
    • 39. Enterprises will take aDESIGN APPROACH Frameworks, Deployment Automation Behavioral Psychology, Social Game Expertise Design, Social Loyalty, Employee Incentives, Reputation Management, Behavioral Analytics

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