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social networking for a job
cc licensed image
by Gabe Zichermann, CEO rmbrME by luc legay

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finding a job with social media
Framework: changing rules, values, downsides,
opportunities
It’s who you know!
Linkedin
Facebook
Twitter
Mobilizing the job search: iPhone & Beyond

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Networking: #1 Method for Finding a Job
(and it can be fun too)

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changing rules, values
The greatest networking advance ever:
Meaning of “Friend” has changed
Ability to silently deflect empowers you to
be louder
Frequency, Recency, Relevance rewarded
over longevity, appearance, age
Networking is a game, Social Networks
merely expose the game’s mechanics:
Scores, Levels, Badges
CC Licensed image by Unlisted Sightings

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the downside?
Less attention
Shorter-term investment strategy
Introductions, connections,
friendships value is reduced
It’s very easy to ignore people

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social media user types
*with thanks to Malcolm Gladwell
Connector
Adds as many people as humanly (bot-ly) possible
Leverages connections for projects, activities (1:1)
Maven
Resident expert on topics
Often famous
Salesperson
Always pushing something
Most bots (and reporters) are in this category

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your levers
Status
Profile
Connections
CC licensed image by BitHead

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It’s who you know: SN can help
Linkedin: I want to find people @ XYZ company
Facebook: I don’t remember everyone I know & I
want to meet people with shared interests
Twitter: I want to engage people outside of my
immediate network

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Leveraging Linkedin
Add everyone
Recommendations!
Use a real email address
More than 2 degrees? Nah.
Get an InMail subscription
Status = useless
Groups? Groups!

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Forging
Facebook
Status. Status. Status.
Comments from others are key
Number of friends is conspicuous
Photos can be your friend
Page for your consulting
Groups, direct adding
Tiered Access to Profiles

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talking twitter

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twitter tactics
acquire followers:
start with address book import
follow you, follow me
get retweeted (write interesting stuff)
Especially interesting if you’re unemployed
#hashtags (tags for content)
join the conversation
Link to Facebook (make your life easier)

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mobilizing the search
iPhone platform gives you unprecedented
real-time opportunities:
Discover
Network (social net and otherwise)
Apply
Close the gap between opportunity and
action
Works on other phones too (but not as
well)

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a few great job-related apps
beamME CV (beam resume) Craigster
LinkediN, Facebook, TwitterFon To-Dos, Notecards
CareerBuilder, iJobs, JobCompass 100 Words ... Smart

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beamME CV: mobile networking
beam your resume instantly from iPhone
respond to job opportunities in real time
beams formatted for phones or PCs
make a lasting impression
social network integration
follow up easily with integrated history
http://beamMEcv.com

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summary
mostly, social networking is a major opportunity
maxims remain the same: it’s who you know
tactics are very different
mobilize your job search to improve efficiency
networking objectives and strategy remain the same

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download this+: blog.rmbrME.com
follow me: @gzicherm