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Jeff Hawley - Driving Hard Goods Loyalty Across Brands: Yamaha Gamifies

by CEO, Author, Entrepreneur at Gamification.Co on Apr 29, 2013

  • 3,942 views

Yamaha has developed an innovative customer loyalty program that cuts across demographics, brands and distance. Hear from Jeff Hawley, gamification project leader at Yamaha about their case study and ...

Yamaha has developed an innovative customer loyalty program that cuts across demographics, brands and distance. Hear from Jeff Hawley, gamification project leader at Yamaha about their case study and unique formula for success.

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Jeff Hawley - Driving Hard Goods Loyalty Across Brands: Yamaha Gamifies Jeff Hawley - Driving Hard Goods Loyalty Across Brands: Yamaha Gamifies Presentation Transcript