Jeff Hawley - Driving Hard Goods Loyalty Across Brands: Yamaha Gamifies

  • 4,147 views
Uploaded on

Yamaha has developed an innovative customer loyalty program that cuts across demographics, brands and distance. Hear from Jeff Hawley, gamification project leader at Yamaha about their case study and …

Yamaha has developed an innovative customer loyalty program that cuts across demographics, brands and distance. Hear from Jeff Hawley, gamification project leader at Yamaha about their case study and unique formula for success.

More in: Education , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
4,147
On Slideshare
0
From Embeds
0
Number of Embeds
9

Actions

Shares
Downloads
48
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide