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GSummit SF 2014 - The Science of Fun: 3 Ways Games Make You Happier and Save the World by Nicole Lazzaro @NicoleLazzaro
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GSummit SF 2014 - The Science of Fun: 3 Ways Games Make You Happier and Save the World by Nicole Lazzaro @NicoleLazzaro

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  • Everyone has a dream
    Everyone has experienced disappointment
    Sometimes the disappointments get in the way of our dreams


  • Learn things that get in the way of dreams

    Stress
    Seek
    Look for
    Negative emotion
    World cannot meet needs
    Negative feelings designed to look for new ways to meet needs
    Actions to meet needs

    Survival threatened
    Must do something
    Avoid places w/no love
    Look for places with love
    Sometimes unrealistic expectations

  • Sometimes things that feel good are bad and things that are good for us feel bad
    Feel Good and Bad Sometimes Switched
    Life experiences make these super highways
    It’s worse than that
  • When we do feel good it’s temporary
    They are like gears they feel good and fade
    Drive to do another behavior to trigger them again
  • The systems responsible for cognition are not connected to those that feel good.
    Can’t just tell yourself to be happy

    Challenge: how can we game this system?

    Cortext
    Sense making
    Thinking
    Verbal
    Memory life experiences

    Limbic
    Emotions and feeling
    Neurochemicals that feel good/bad
    Amygdala hippocampus
    Hypothalamus
    Pituitary

  • Hack
    Rewire
    Reprogram
    New neural pathways
  • Target the happiness boosters.
    Build new response pathways and habits.

    Conjole Pituitary release oxytocin

    Calm the amygdala

    Stimulate the hippocampus (maybe cause it to grow) with more serotonin

    Reward loops Dopamine..
  • Transcript

    • 1. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Science of Fun 3 Ways Games Make Us Happier 1 @NicoleLazzaro nlazzaro@xeodesign.com #GSummit
    • 2. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 1 Billion Players Served 2 10 Years 100,000 Downloads 16,000 Trees TiltWorld.com 22 Years XEODesign®
    • 3. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Everyone Has a Dream (write it down) 3 Tweet your dream @NicoleLazzaro #gsummit Win a Prize
    • 4. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Everyone Has Been Disappointed SURVIVAL THREATENED CORTISOL SEEK WORLD CANNOT MEET NEEDS LOOK FOR NEW WAYS 4
    • 5. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Happiness Problem #1: Sometimes Good Feels Bad 5 My Goal Feels Bad    Feels Good
    • 6. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Happiness Problem #2: Emotions are Fleeting 6
    • 7. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Happiness Problem #3 Not on Speaking Terms 7 Limbic Feelings Cortex Thoughts
    • 8. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Can We Game the Brain? 8
    • 9. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Crazy Idea: Design Small Games - Daily Dose Dopamine Oxytocin Serotonin Endorphin 9 Dr. Loretta Graziano Breuning Dr. Paul Zak
    • 10. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Games: 1. Goals, 2. Connect, 3. Recognize 10 Simple Games towards Dream Simple Science
    • 11. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® The 4 Keys to Fun 11 Games are fun in 4 ways Hard Fun Challenge: Goals Obstacles Strategies Easy Fun Novelty: Exploration Creativity Role Play People Fun Friendship: Cooperation Competition Serious Fun Meaning: Real World Change Each has unique Emotions 4K2F.com
    • 12. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 1. Celebrate Small Goals ANTICIPATE RARE DOPAMINE REWARD TRAIN DAILY CELEBRATIONS I DID IT! o/ 12 fear
    • 13. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 1. Celebrate Small Goals 13 Draw a Line to Hard & Serious Fun
    • 14. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Amplify the Reward: Asana Celebrations Game 14
    • 15. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 1. Celebrate Small Goals 15 Write 1 Step to your dream On back of game card Tweet your dream @NicoleLazzaro #gsummit Win a Prize
    • 16. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Experiment HUGS 16
    • 17. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 2. Connect Trust Reciprocate REDUCE FEAR AMPLIFY IN/OUT TOUCH SOCIAL BONDS OXYITOCIN TRUST HUG SING DANCE TOGETHER CONNECTION 17
    • 18. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 2. Connect Trust Reciprocate 18 Draw a Line to People Fun
    • 19. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Candy Crush Saga Connection Game 19
    • 20. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Couple ThumbKiss Game 20
    • 21. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 2. Connect Trust Reciprocate 21 Write Friend’s Name On the back Tweet your dream @NicoleLazzaro #gsummit Win a Prize
    • 22. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 3. Respect from Those You Admire SOCIAL DOMINANCE MOOD FOOD! SEROTONIN REOCOGNITION EXPRESS PRIDE RECIPROCATE 22
    • 23. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 3. Respect from Those You Admire 23 Draw a Line to People & Serious Fun
    • 24. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Tinder Recognition Game 24
    • 25. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 3. Respect from Those You Admire 25 How Share Accomplishments? Tweet your dream @NicoleLazzaro #gsummit Win a Prize
    • 26. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 4. World Changing “Likes” on Goals Mean More 26 Remember you can be a game changer too. For yourself, your friends, and your planet.
    • 27. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Contact XEO to Increase Your Fun 27 Prizes! Tweet your dream @NicoleLazzaro #gsummit nlazzaro@xeodesign.com #GSummit Games & DOSE to make us happier Goals Reward Connect Trust Respect From Those Admire Save The Real World
    • 28. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Make People Happier with Your Service 28 Prizes! Tweet your dream @NicoleLazzaro #gsummit Contact XEO nlazzaro@xeodesign.com #GSummit
    • 29. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 29
    • 30. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 30

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