GSummit SF 2014 - The Science of Fun: 3 Ways Games Make You Happier and Save the World by Nicole Lazzaro @NicoleLazzaro
 

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GSummit SF 2014 - The Science of Fun: 3 Ways Games Make You Happier and Save the World by Nicole Lazzaro @NicoleLazzaro

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  • Everyone has a dream <br /> Everyone has experienced disappointment <br /> Sometimes the disappointments get in the way of our dreams <br /> <br /> <br />
  • Learn things that get in the way of dreams <br /> <br /> Stress <br /> Seek <br /> Look for <br /> Negative emotion <br /> World cannot meet needs <br /> Negative feelings designed to look for new ways to meet needs <br /> Actions to meet needs <br /> <br /> Survival threatened <br /> Must do something <br /> Avoid places w/no love <br /> Look for places with love <br /> Sometimes unrealistic expectations <br /> <br />
  • Sometimes things that feel good are bad and things that are good for us feel bad <br /> Feel Good and Bad Sometimes Switched <br /> Life experiences make these super highways <br /> It’s worse than that <br />
  • When we do feel good it’s temporary <br /> They are like gears they feel good and fade <br /> Drive to do another behavior to trigger them again
  • The systems responsible for cognition are not connected to those that feel good. <br /> Can’t just tell yourself to be happy <br /> <br /> Challenge: how can we game this system? <br /> <br /> Cortext <br /> Sense making <br /> Thinking <br /> Verbal <br /> Memory life experiences <br /> <br /> Limbic <br /> Emotions and feeling <br /> Neurochemicals that feel good/bad <br /> Amygdala hippocampus <br /> Hypothalamus <br /> Pituitary <br /> <br />
  • Hack <br /> Rewire <br /> Reprogram <br /> New neural pathways
  • Target the happiness boosters. <br /> Build new response pathways and habits. <br /> <br /> Conjole Pituitary release oxytocin <br /> <br /> Calm the amygdala <br /> <br /> Stimulate the hippocampus (maybe cause it to grow) with more serotonin <br /> <br /> Reward loops Dopamine..

GSummit SF 2014 - The Science of Fun: 3 Ways Games Make You Happier and Save the World by Nicole Lazzaro @NicoleLazzaro Presentation Transcript

  • 1. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Science of Fun 3 Ways Games Make Us Happier 1 @NicoleLazzaro nlazzaro@xeodesign.com #GSummit
  • 2. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 1 Billion Players Served 2 10 Years 100,000 Downloads 16,000 Trees TiltWorld.com 22 Years XEODesign®
  • 3. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Everyone Has a Dream (write it down) 3 Tweet your dream @NicoleLazzaro #gsummit Win a Prize
  • 4. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Everyone Has Been Disappointed SURVIVAL THREATENED CORTISOL SEEK WORLD CANNOT MEET NEEDS LOOK FOR NEW WAYS 4
  • 5. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Happiness Problem #1: Sometimes Good Feels Bad 5 My Goal Feels Bad    Feels Good
  • 6. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Happiness Problem #2: Emotions are Fleeting 6
  • 7. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Happiness Problem #3 Not on Speaking Terms 7 Limbic Feelings Cortex Thoughts
  • 8. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Can We Game the Brain? 8
  • 9. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Crazy Idea: Design Small Games - Daily Dose Dopamine Oxytocin Serotonin Endorphin 9 Dr. Loretta Graziano Breuning Dr. Paul Zak
  • 10. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Games: 1. Goals, 2. Connect, 3. Recognize 10 Simple Games towards Dream Simple Science
  • 11. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® The 4 Keys to Fun 11 Games are fun in 4 ways Hard Fun Challenge: Goals Obstacles Strategies Easy Fun Novelty: Exploration Creativity Role Play People Fun Friendship: Cooperation Competition Serious Fun Meaning: Real World Change Each has unique Emotions 4K2F.com
  • 12. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 1. Celebrate Small Goals ANTICIPATE RARE DOPAMINE REWARD TRAIN DAILY CELEBRATIONS I DID IT! o/ 12 fear
  • 13. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 1. Celebrate Small Goals 13 Draw a Line to Hard & Serious Fun
  • 14. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Amplify the Reward: Asana Celebrations Game 14
  • 15. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 1. Celebrate Small Goals 15 Write 1 Step to your dream On back of game card Tweet your dream @NicoleLazzaro #gsummit Win a Prize
  • 16. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Experiment HUGS 16
  • 17. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 2. Connect Trust Reciprocate REDUCE FEAR AMPLIFY IN/OUT TOUCH SOCIAL BONDS OXYITOCIN TRUST HUG SING DANCE TOGETHER CONNECTION 17
  • 18. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 2. Connect Trust Reciprocate 18 Draw a Line to People Fun
  • 19. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Candy Crush Saga Connection Game 19
  • 20. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Couple ThumbKiss Game 20
  • 21. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 2. Connect Trust Reciprocate 21 Write Friend’s Name On the back Tweet your dream @NicoleLazzaro #gsummit Win a Prize
  • 22. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 3. Respect from Those You Admire SOCIAL DOMINANCE MOOD FOOD! SEROTONIN REOCOGNITION EXPRESS PRIDE RECIPROCATE 22
  • 23. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 3. Respect from Those You Admire 23 Draw a Line to People & Serious Fun
  • 24. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Tinder Recognition Game 24
  • 25. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 3. Respect from Those You Admire 25 How Share Accomplishments? Tweet your dream @NicoleLazzaro #gsummit Win a Prize
  • 26. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 4. World Changing “Likes” on Goals Mean More 26 Remember you can be a game changer too. For yourself, your friends, and your planet.
  • 27. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Contact XEO to Increase Your Fun 27 Prizes! Tweet your dream @NicoleLazzaro #gsummit nlazzaro@xeodesign.com #GSummit Games & DOSE to make us happier Goals Reward Connect Trust Respect From Those Admire Save The Real World
  • 28. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Make People Happier with Your Service 28 Prizes! Tweet your dream @NicoleLazzaro #gsummit Contact XEO nlazzaro@xeodesign.com #GSummit
  • 29. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 29
  • 30. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 30