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GSummit SF 2014 - The Design of Work: How Gamification is Revolutionizing Hiring, Team-Building & Performance Management by Rajat Paharia @rajatrocks
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GSummit SF 2014 - The Design of Work: How Gamification is Revolutionizing Hiring, Team-Building & Performance Management by Rajat Paharia @rajatrocks

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  • Your employees are your most valuable asset. Your ability to keep them engaged can have immediate impact on the growth and profitability of your business.

  • Do any of you use any of these? Yes? They’re all pretty amazing, but here’s one of the most amazing things about them.
    [click]
    They all know more about your employees than you do.
  • That’s because they track every single interaction that your employees have with them and use that
    [click]
    BIG DATA on user activity
    [click]
    to make the experience more engaging for your employees
    [click]
    while also driving significant business value for themselves.
  • These same employees are living in YOUR Sales, Service, Collaboration and Learning systems. What products do you use for these?
    [click]
    How much more value do you think they’re generating for you, than they do for Netflix, Amazon, and Facebook? 1,000x? 10,000x? 100,000x? Whatever it is, the number is big.
  • Now the big question is, is your business
    [click]
    harnessing the BIG DATA that your employees are generating as they’re interacting with your systems,
    [click]
    and using it to better engage your employees? Because if you’re not, you’re missing the best opportunity that you have to:
    [click]
    Motivate better performance
    Drive better business results
    Generate a competitive advantage in your market
  • These Bunchball customers, and hundred of others, ARE utilizing the BIG DATA generated by their employees to grow their businesses.
  • And they’re seeing great results, including:
    [click]
    A 19% increase in sales performance
    [click]
    A 10% increase in service levels and customer sat
    [click]
    An 81% increase in collaboration
    [click]
    And a 373% increase in learning
    [click]
    When combined with the positive effects of engaged employees on reduced onboarding time and reduced employee attrition,
    on average companies are seeing an 11% increase in revenue per employee.
    What would that mean for your company?
  • They’re getting these results by using Bunchball’s Nitro platform, which
    integrates seamlessly into their internal systems
    [click]
    consumes the big data generated by their employees
    [click]
    and creates a more engaging experience for them that drives business results. The way that Nitro creates this more engaging experience is through
    [click]
    gamification.
  • When people here the word gamification, they often just focus on the word “game”, and then they immediately think of unproductivity.
    [click]
    Or entertainment
    [click]
    Or something with a fuzzy benefit
    [click]
    But nothing could be further from the truth.
  • Gamification is about getting better performance out of your employees
    [click]
    By using the big data that they’re generating, to motivate them
    [click]
    And drive a hard ROI.

    The best way to understand how this works, is to see it in action, so lets take a look at some examples.
  • Transcript

    • 1. @bunchball #gamification #gsummit The Design of Work: How Gamification is Revolutionizing Hiring, Team-Building & Performance Management
    • 2. @bunchball #gamification #gsummit Customer loyalty drives profitability and growth Customer satisfaction drives customer loyalty Value drives customer satisfaction Employee productivity drives value Employee loyalty drives productivity Employee satisfaction drives loyalty Employee engagement drives employee satisfaction Putting the Service-Profit Chain to Work HBR OnPoint, 2000
    • 3. @bunchball #gamification #gsummit know more about your employees than you do.
    • 4. @bunchball #gamification #gsummit BIG DATA on User Activity More Engaging Experience =
    • 5. @bunchball #gamification #gsummit LearningCollaborationServiceSales
    • 6. @bunchball #gamification #gsummit More Engaging Experience = Motivate better performance Drive better business results Competitive advantage LearningCollaborationServiceSales BIG DATA on User Activity
    • 7. @bunchball #gamification #gsummit More Engaging Experience LearningCollaborationServiceSales BIG DATA on User Activity
    • 8. @bunchball #gamification #gsummit +11% revenue per employee LearningCollaborationServiceSales Sales +9% Service +10% Collaboration +81% Learning +373%
    • 9. @bunchball #gamification #gsummit More Engaging Experience gamification LearningCollaborationServiceSales BIG DATA on User Activity
    • 10. @bunchball #gamification #gsummit gamificationunproductivity entertainment fuzzy benefit
    • 11. @bunchball #gamification #gsummit gamificationperformance motivation ROI
    • 12. @bunchball #gamification #gsummit Gamification = Motivating People Through Data Motivating Better Performance Gamification captures the BIG DATA that: • Consumers • Partners • Employees generate as they interact with online experiences, and uses that data to create a more engaging experience and drive: • Better Performance • Better Business Results • Competitive Advantage LearningCollaborationService Online Experiences BIG DATA on User Activity
    • 13. @bunchball #gamification #gsummit Gamification = Motivating People Through Data Motivating Better Performance • Reward and Recognize • Measure and Motivate • Reputation • Loyalty • Guiding & Amplifying High Value Activity LearningCollaborationService Online Experiences BIG DATA on User Activity
    • 14. @bunchball #gamification #gsummit Motivating Better Performance LearningCollaborationService Online Experiences BIG DATA on User Activity A Thermometer measures A Thermostat regulates Employers are using gamification to capture employee activity data, analyze it, and then using it to increase the lifetime value of their employees
    • 15. @bunchball #gamification #gsummit This is Inevitable Because: • SoftwareisEatingtheWorld • WehaveallturnedintoWalkingDataGenerators • WorkhasmovedfromInformalSystemstoFormalSystems • BusinessesneedSystemsthatScale,Repeat,&Automate • DataisthenewSecretWeaponforDesigners • Consumerplace>Workplace • UserExperience,ProcessImprovement,__________?
    • 16. @bunchball #gamification #gsummit It’s not about making work “fun”
    • 17. @bunchball #gamification #gsummit Gamification Closes the Loop • Hiring • ProgressTowardGoals • LivePerformanceReviews • Skills • Reputation(The“BaseballCard”) • InfluenceNetworks • Benchmarking • PredictiveAnalytics • Personalization • SystemsofEngagementvs.SystemsofRecord
    • 18. @bunchball #gamification #gsummit Motivating Better Performance LearningCollaborationService Online Experiences BIG DATA on User Activity A Thermometer measures A Thermostat regulates Employers are using gamification to capture employee activity data, analyze it, and then using it to increase the lifetime value of their employees
    • 19. @bunchball #gamification #gsummit The Design of Work: How Gamification is Revolutionizing Hiring, Team-Building & Performance Management

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