Amy Jo Kim, Ph.D ©2014 All Rights Reserved
The Co-op Revolution
7 Rules for Collaborative Game Design
What is a game?
a system in which players engage in an artificial
conflict, defined by rules, that results in a
quantifiab...
Zero-Sum Game
We are opponents
I Win You Lose
Head-to-Head Battles War Simulations
Rank-Ordered Competitions Gambling
Here’s Another Kind of Game
a structured experience with rules
and goals that’s fun to play together*
* Source: The Player...
We are partners
Non-Zero-Sum Game
Win-Win
Lose-Lose
Martial Arts Charity Walk
Double Dutch Pictionary
Three Disruptive Trends
re-shaping the gaming industry
Why Should We Care?
Trend #1: Ubiquitous Connected Devices
platform disruption
Source: DFC Global
In 2014, PC revenue surpassed console
Source: Digi-Captial Global Games Investment Review
All growth in general-purpose devices
Trend #2: Mainstream, all-ages players
93% of kids 8-13 play
games online
women 55+ fastest-
growing Facebook demo
Source: M2 ResearchSource: Inside Facebook
Trend #3: mutual entertainment / UGC
Content disruption
where is the Blue Ocean in this
shifting landscape?
winning
Together
Battle Zombie Hoards Together
Fight-n-Heal Together
Regulars need fresh content/activities/challengesSolve Puzzles Together
Explore Ancient Ruins Together
Make Music Together
Dance Together
Regulars need fresh content/activities/challenges
Build Virtual Cities Together
Regulars need fresh content/activities/challengesDo Real-World Science Together
Fund a Game Together
“In first week of 2014, $400k paid out content creators”
Source: Valve
Create an Economy Together
The Co-op Revolution is Here*
*it’s just not evenly distributed
7 Rules for Co-op Design
1. Compete with the System
Tackle protein-folding science puzzles
Regulars need fresh content/activities/challengesSurvive the Night to Learn the Basics
Join Forces to Fund a Project
7 Rules for Co-op Design
1. Compete with the System
2. Shared Outcomes
3D puzzles in 2-player co-op
Shared Score in 2-Player Co-op
Self-organized Puzzle-Solving Team
7 Rules for Co-op Design
1. Compete with the System
2. Create Shared Outcomes
3. Inter-dependant Roles
Drums, Bass, Guitar, Vocals
Fighters & Healers
Dedicated Players earn ability to judge & punish bad behavior
Judges & Enforcers
Regulars need fresh content/activities/challenges
Expert players fill community curation & leadership roles
Writers & Edit...
7 Rules for Co-op Design
1. Compete with the System
2. Shared Outcomes
3. Inter-dependant Roles
4. Co-op Social Gestures
Mutual Recharging
Coordinated Movements
Hug & High-5
Kudos for Teamwork
7 Rules for Co-op Design
1. Compete with the System
2. Shared Outcomes
3. Inter-dependant Roles
4. Co-op Social Gestures
5...
Regulars need fresh content/activities/challengesShared (Mutable) Environment
Shared SuperPowers
If you’re near someone you both fly longer & further
Remixable Action Figures
If your friend comes over, you can re-mix pieces
7 Rules for Co-op Design
1. Compete with the System
2. Shared Outcomes
3. Inter-dependant Roles
4. Co-op Social Gestures
5...
Community Stats
Collective Achievement
Regulars need fresh content/activities/challengesTopical Spotlights
progress badges earned by a group, rather than individuals
Clan Emblems
Medic Achievement
Earned during 4-player co-op if you revive everyone
7 Rules for Co-op Design
1. Compete with the System
2. Shared Goals & Outcomes
3. Inter-dependant Roles
4. Co-op Social Ge...
addictive streams of bite-size content
Regulars need fresh content/activities/challengesSkyscapers & Cities to Explore
Don’t need to play the game to see the res...
Player-created Items to purchase
earn $$ by creating in-game wearables
Creative Videos to Watch
Once upon a time...
... a girl had a transformative experience...
... and they played happily ever after
Not everyone is motivated by
zero-sum emotions
Games shape how we see the world
Seize the opportunity
Think Co-op First
Team Co-op
Dan Cook
@danctheduck
Michael Molinari
@OneMrBean
Chelsea Howe
@manojalpa
Amy Jo Kim
@amyjokim
Sandie Richards
...
GSummit SF 2014 - The Coop Revolution: 7 Rules for Collaborative Game Design by Amy Jo Kim @amyjokim
GSummit SF 2014 - The Coop Revolution: 7 Rules for Collaborative Game Design by Amy Jo Kim @amyjokim
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GSummit SF 2014 - The Coop Revolution: 7 Rules for Collaborative Game Design by Amy Jo Kim @amyjokim

  1. 1. Amy Jo Kim, Ph.D ©2014 All Rights Reserved The Co-op Revolution 7 Rules for Collaborative Game Design
  2. 2. What is a game? a system in which players engage in an artificial conflict, defined by rules, that results in a quantifiable outcome* * Source: Rules of Play
  3. 3. Zero-Sum Game We are opponents I Win You Lose
  4. 4. Head-to-Head Battles War Simulations Rank-Ordered Competitions Gambling
  5. 5. Here’s Another Kind of Game a structured experience with rules and goals that’s fun to play together* * Source: The Player’s Journey (forthcoming)
  6. 6. We are partners Non-Zero-Sum Game Win-Win Lose-Lose
  7. 7. Martial Arts Charity Walk Double Dutch Pictionary
  8. 8. Three Disruptive Trends re-shaping the gaming industry Why Should We Care?
  9. 9. Trend #1: Ubiquitous Connected Devices platform disruption
  10. 10. Source: DFC Global In 2014, PC revenue surpassed console
  11. 11. Source: Digi-Captial Global Games Investment Review All growth in general-purpose devices
  12. 12. Trend #2: Mainstream, all-ages players
  13. 13. 93% of kids 8-13 play games online women 55+ fastest- growing Facebook demo Source: M2 ResearchSource: Inside Facebook
  14. 14. Trend #3: mutual entertainment / UGC Content disruption
  15. 15. where is the Blue Ocean in this shifting landscape? winning Together
  16. 16. Battle Zombie Hoards Together
  17. 17. Fight-n-Heal Together
  18. 18. Regulars need fresh content/activities/challengesSolve Puzzles Together
  19. 19. Explore Ancient Ruins Together
  20. 20. Make Music Together
  21. 21. Dance Together
  22. 22. Regulars need fresh content/activities/challenges Build Virtual Cities Together
  23. 23. Regulars need fresh content/activities/challengesDo Real-World Science Together
  24. 24. Fund a Game Together
  25. 25. “In first week of 2014, $400k paid out content creators” Source: Valve Create an Economy Together
  26. 26. The Co-op Revolution is Here* *it’s just not evenly distributed
  27. 27. 7 Rules for Co-op Design 1. Compete with the System
  28. 28. Tackle protein-folding science puzzles
  29. 29. Regulars need fresh content/activities/challengesSurvive the Night to Learn the Basics
  30. 30. Join Forces to Fund a Project
  31. 31. 7 Rules for Co-op Design 1. Compete with the System 2. Shared Outcomes
  32. 32. 3D puzzles in 2-player co-op
  33. 33. Shared Score in 2-Player Co-op
  34. 34. Self-organized Puzzle-Solving Team
  35. 35. 7 Rules for Co-op Design 1. Compete with the System 2. Create Shared Outcomes 3. Inter-dependant Roles
  36. 36. Drums, Bass, Guitar, Vocals
  37. 37. Fighters & Healers
  38. 38. Dedicated Players earn ability to judge & punish bad behavior Judges & Enforcers
  39. 39. Regulars need fresh content/activities/challenges Expert players fill community curation & leadership roles Writers & Editors
  40. 40. 7 Rules for Co-op Design 1. Compete with the System 2. Shared Outcomes 3. Inter-dependant Roles 4. Co-op Social Gestures
  41. 41. Mutual Recharging
  42. 42. Coordinated Movements
  43. 43. Hug & High-5
  44. 44. Kudos for Teamwork
  45. 45. 7 Rules for Co-op Design 1. Compete with the System 2. Shared Outcomes 3. Inter-dependant Roles 4. Co-op Social Gestures 5. Shared Resources
  46. 46. Regulars need fresh content/activities/challengesShared (Mutable) Environment
  47. 47. Shared SuperPowers If you’re near someone you both fly longer & further
  48. 48. Remixable Action Figures If your friend comes over, you can re-mix pieces
  49. 49. 7 Rules for Co-op Design 1. Compete with the System 2. Shared Outcomes 3. Inter-dependant Roles 4. Co-op Social Gestures 5. Shared Resources 6. Non-Zero Stats & Spotlights
  50. 50. Community Stats
  51. 51. Collective Achievement
  52. 52. Regulars need fresh content/activities/challengesTopical Spotlights
  53. 53. progress badges earned by a group, rather than individuals Clan Emblems
  54. 54. Medic Achievement Earned during 4-player co-op if you revive everyone
  55. 55. 7 Rules for Co-op Design 1. Compete with the System 2. Shared Goals & Outcomes 3. Inter-dependant Roles 4. Co-op Social Gestures 5. Shared Resources 6. Non-Zero Stats & Spotlights 7. User-generated Content
  56. 56. addictive streams of bite-size content
  57. 57. Regulars need fresh content/activities/challengesSkyscapers & Cities to Explore Don’t need to play the game to see the results – thanks, YouTube!
  58. 58. Player-created Items to purchase earn $$ by creating in-game wearables
  59. 59. Creative Videos to Watch
  60. 60. Once upon a time...
  61. 61. ... a girl had a transformative experience...
  62. 62. ... and they played happily ever after
  63. 63. Not everyone is motivated by zero-sum emotions
  64. 64. Games shape how we see the world Seize the opportunity Think Co-op First
  65. 65. Team Co-op Dan Cook @danctheduck Michael Molinari @OneMrBean Chelsea Howe @manojalpa Amy Jo Kim @amyjokim Sandie Richards @sandierichards shout-out to my co-conspirators
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