GSummit SF 2014 - The Coop Revolution: 7 Rules for Collaborative Game Design by Amy Jo Kim @amyjokim
 

GSummit SF 2014 - The Coop Revolution: 7 Rules for Collaborative Game Design by Amy Jo Kim @amyjokim

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GSummit SF 2014 - The Coop Revolution: 7 Rules for Collaborative Game Design by Amy Jo Kim @amyjokim GSummit SF 2014 - The Coop Revolution: 7 Rules for Collaborative Game Design by Amy Jo Kim @amyjokim Presentation Transcript

  • Amy Jo Kim, Ph.D ©2014 All Rights Reserved The Co-op Revolution 7 Rules for Collaborative Game Design
  • What is a game? a system in which players engage in an artificial conflict, defined by rules, that results in a quantifiable outcome* * Source: Rules of Play
  • Zero-Sum Game We are opponents I Win You Lose
  • Head-to-Head Battles War Simulations Rank-Ordered Competitions Gambling
  • Here’s Another Kind of Game a structured experience with rules and goals that’s fun to play together* * Source: The Player’s Journey (forthcoming)
  • We are partners Non-Zero-Sum Game Win-Win Lose-Lose
  • Martial Arts Charity Walk Double Dutch Pictionary
  • Three Disruptive Trends re-shaping the gaming industry Why Should We Care?
  • Trend #1: Ubiquitous Connected Devices platform disruption
  • Source: DFC Global In 2014, PC revenue surpassed console
  • Source: Digi-Captial Global Games Investment Review All growth in general-purpose devices
  • Trend #2: Mainstream, all-ages players
  • 93% of kids 8-13 play games online women 55+ fastest- growing Facebook demo Source: M2 ResearchSource: Inside Facebook
  • Trend #3: mutual entertainment / UGC Content disruption
  • where is the Blue Ocean in this shifting landscape? winning Together
  • Battle Zombie Hoards Together
  • Fight-n-Heal Together
  • Regulars need fresh content/activities/challengesSolve Puzzles Together
  • Explore Ancient Ruins Together
  • Make Music Together
  • Dance Together
  • Regulars need fresh content/activities/challenges Build Virtual Cities Together
  • Regulars need fresh content/activities/challengesDo Real-World Science Together
  • Fund a Game Together
  • “In first week of 2014, $400k paid out content creators” Source: Valve Create an Economy Together
  • The Co-op Revolution is Here* *it’s just not evenly distributed
  • 7 Rules for Co-op Design 1. Compete with the System
  • Tackle protein-folding science puzzles
  • Regulars need fresh content/activities/challengesSurvive the Night to Learn the Basics
  • Join Forces to Fund a Project
  • 7 Rules for Co-op Design 1. Compete with the System 2. Shared Outcomes
  • 3D puzzles in 2-player co-op
  • Shared Score in 2-Player Co-op
  • Self-organized Puzzle-Solving Team
  • 7 Rules for Co-op Design 1. Compete with the System 2. Create Shared Outcomes 3. Inter-dependant Roles
  • Drums, Bass, Guitar, Vocals
  • Fighters & Healers
  • Dedicated Players earn ability to judge & punish bad behavior Judges & Enforcers
  • Regulars need fresh content/activities/challenges Expert players fill community curation & leadership roles Writers & Editors
  • 7 Rules for Co-op Design 1. Compete with the System 2. Shared Outcomes 3. Inter-dependant Roles 4. Co-op Social Gestures
  • Mutual Recharging
  • Coordinated Movements
  • Hug & High-5
  • Kudos for Teamwork
  • 7 Rules for Co-op Design 1. Compete with the System 2. Shared Outcomes 3. Inter-dependant Roles 4. Co-op Social Gestures 5. Shared Resources
  • Regulars need fresh content/activities/challengesShared (Mutable) Environment
  • Shared SuperPowers If you’re near someone you both fly longer & further
  • Remixable Action Figures If your friend comes over, you can re-mix pieces
  • 7 Rules for Co-op Design 1. Compete with the System 2. Shared Outcomes 3. Inter-dependant Roles 4. Co-op Social Gestures 5. Shared Resources 6. Non-Zero Stats & Spotlights
  • Community Stats
  • Collective Achievement
  • Regulars need fresh content/activities/challengesTopical Spotlights
  • progress badges earned by a group, rather than individuals Clan Emblems
  • Medic Achievement Earned during 4-player co-op if you revive everyone
  • 7 Rules for Co-op Design 1. Compete with the System 2. Shared Goals & Outcomes 3. Inter-dependant Roles 4. Co-op Social Gestures 5. Shared Resources 6. Non-Zero Stats & Spotlights 7. User-generated Content
  • addictive streams of bite-size content
  • Regulars need fresh content/activities/challengesSkyscapers & Cities to Explore Don’t need to play the game to see the results – thanks, YouTube!
  • Player-created Items to purchase earn $$ by creating in-game wearables
  • Creative Videos to Watch
  • Once upon a time...
  • ... a girl had a transformative experience...
  • ... and they played happily ever after
  • Not everyone is motivated by zero-sum emotions
  • Games shape how we see the world Seize the opportunity Think Co-op First
  • Team Co-op Dan Cook @danctheduck Michael Molinari @OneMrBean Chelsea Howe @manojalpa Amy Jo Kim @amyjokim Sandie Richards @sandierichards shout-out to my co-conspirators