GSummit SF 2014 - Rituals, Selfies and Cult Connection : A Vision for the Future of True Loyalty by Barry Kirk @barrykirk

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  • Consumers are human beings first
  • Habits form when the brain takes a shortcut and stops actively deliberating over what to do next.Eyal, Nir (2013-12-26). Hooked: How to Build Habit-Forming Products (Kindle Locations 205-206). Nir Eyal. Kindle Edition.
    Use an example around reading more --- being a more erudite person
    Awareness that you aren’t terribly interesting at parties
    Attempting to read more – first the newspaper, then articles magazines, finally a book a month
    Find what you truly love reading about and you seek out those books or topics to read on
  • Habits form when the brain takes a shortcut and stops actively deliberating over what to do next.Eyal, Nir (2013-12-26). Hooked: How to Build Habit-Forming Products (Kindle Locations 205-206). Nir Eyal. Kindle Edition.
    Use an example around reading more --- being a more erudite person
    Awareness that you aren’t terribly interesting at parties
    Attempting to read more – first the newspaper, then articles magazines, finally a book a month
    Find what you truly love reading about and you seek out those books or topics to read on
  • Gen C – connecting, but also curating
    - This is the Drive to Create and the Drive to Connect
  • Gen C – connecting, but also curating
    - This is the Drive to Create and the Drive to Connect
  • Gen C – connecting, but also curating
    - This is the Drive to Create and the Drive to Connect

Transcript

  • 1. 1 Rituals, Selfies and Cult Connection: A (Brief) Vision for the Future of True Loyalty Barry Kirk, Loyalty Strategy Guy @barrykirk
  • 2. #Nerd #The1970sRocked 2
  • 3. Rational Economic Model $ Debunked
  • 4. PositiveNegative High Emotion Low Emotion What else do we talk about when we talk about brand loyalty?
  • 5. 7 TOPIC RANK Vacations 1 Women’s Rights 2 US Politics 3 Television 4 Politics/Social Issues 5 LGBT Issues 6 Budget Negotiations 7 UK Politics 8 Religion 9 Family Life 10 US Economy 11 Sports 12 Animal Rights 13 Sea Travel 14 Health Insurance Coverage 15 College Sports 16 Federal Reserve & Banking 17 US Government 18 What else do we talk about when we talk about brand loyalty?
  • 6. 8 Transact Reward Target Retain Grow Trust Challenge Respect Tease Delight HONOR
  • 7. Cult Loyalty True Loyalty Mercenary Loyalty Inertia Loyalty
  • 8. 10 #CultLoyalt y
  • 9. RitualRitualHabitDisruption!Disruption!
  • 10. Enable #BrandRituals
  • 11. 13 Earn Burn Yearn
  • 12. Connecting + Commenting + Curating We are Selfie Nation
  • 13. Trophy Value
  • 14. #SelfieValue
  • 15. #SelfieValue #cultloyalty #brandrituals
  • 16. 18 Rituals, Selfies and Cult Connection: A (Brief) Vision for the Future of True Loyalty Barry Kirk, Loyalty Strategy Guy @barrykirk