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Rituals, Selfies and Cult Connection:
A (Brief) Vision for the Future of
True Loyalty
Barry Kirk, Loyalty Strategy Guy
@...
#Nerd #The1970sRocked
2
Rational
Economic
Model $
Debunked
PositiveNegative
High
Emotion
Low
Emotion
What else do we talk
about when we
talk about
brand loyalty?
7
TOPIC RANK
Vacations 1
Women’s Rights 2
US Politics 3
Television 4
Politics/Social Issues 5
LGBT Issues 6
Budget Negotia...
8
Transact
Reward Target
Retain
Grow
Trust
Challenge
Respect
Tease
Delight
HONOR
Cult Loyalty
True
Loyalty
Mercenary Loyalty
Inertia Loyalty
10
#CultLoyalt
y
RitualRitualHabitDisruption!Disruption!
Enable #BrandRituals
13
Earn Burn
Yearn
Connecting + Commenting + Curating
We are Selfie Nation
Trophy Value
#SelfieValue
#SelfieValue
#cultloyalty
#brandrituals
18
Rituals, Selfies and Cult Connection:
A (Brief) Vision for the Future of
True Loyalty
Barry Kirk, Loyalty Strategy Guy
...
GSummit SF 2014 - Rituals, Selfies and Cult Connection : A Vision for the Future of True Loyalty by Barry Kirk @barrykirk
GSummit SF 2014 - Rituals, Selfies and Cult Connection : A Vision for the Future of True Loyalty by Barry Kirk @barrykirk
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GSummit SF 2014 - Rituals, Selfies and Cult Connection : A Vision for the Future of True Loyalty by Barry Kirk @barrykirk

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  • Consumers are human beings first
  • Habits form when the brain takes a shortcut and stops actively deliberating over what to do next.Eyal, Nir (2013-12-26). Hooked: How to Build Habit-Forming Products (Kindle Locations 205-206). Nir Eyal. Kindle Edition.
    Use an example around reading more --- being a more erudite person
    Awareness that you aren’t terribly interesting at parties
    Attempting to read more – first the newspaper, then articles magazines, finally a book a month
    Find what you truly love reading about and you seek out those books or topics to read on
  • Habits form when the brain takes a shortcut and stops actively deliberating over what to do next.Eyal, Nir (2013-12-26). Hooked: How to Build Habit-Forming Products (Kindle Locations 205-206). Nir Eyal. Kindle Edition.
    Use an example around reading more --- being a more erudite person
    Awareness that you aren’t terribly interesting at parties
    Attempting to read more – first the newspaper, then articles magazines, finally a book a month
    Find what you truly love reading about and you seek out those books or topics to read on
  • Gen C – connecting, but also curating
    - This is the Drive to Create and the Drive to Connect
  • Gen C – connecting, but also curating
    - This is the Drive to Create and the Drive to Connect
  • Gen C – connecting, but also curating
    - This is the Drive to Create and the Drive to Connect
  • Transcript of "GSummit SF 2014 - Rituals, Selfies and Cult Connection : A Vision for the Future of True Loyalty by Barry Kirk @barrykirk"

    1. 1. 1 Rituals, Selfies and Cult Connection: A (Brief) Vision for the Future of True Loyalty Barry Kirk, Loyalty Strategy Guy @barrykirk
    2. 2. #Nerd #The1970sRocked 2
    3. 3. Rational Economic Model $ Debunked
    4. 4. PositiveNegative High Emotion Low Emotion What else do we talk about when we talk about brand loyalty?
    5. 5. 7 TOPIC RANK Vacations 1 Women’s Rights 2 US Politics 3 Television 4 Politics/Social Issues 5 LGBT Issues 6 Budget Negotiations 7 UK Politics 8 Religion 9 Family Life 10 US Economy 11 Sports 12 Animal Rights 13 Sea Travel 14 Health Insurance Coverage 15 College Sports 16 Federal Reserve & Banking 17 US Government 18 What else do we talk about when we talk about brand loyalty?
    6. 6. 8 Transact Reward Target Retain Grow Trust Challenge Respect Tease Delight HONOR
    7. 7. Cult Loyalty True Loyalty Mercenary Loyalty Inertia Loyalty
    8. 8. 10 #CultLoyalt y
    9. 9. RitualRitualHabitDisruption!Disruption!
    10. 10. Enable #BrandRituals
    11. 11. 13 Earn Burn Yearn
    12. 12. Connecting + Commenting + Curating We are Selfie Nation
    13. 13. Trophy Value
    14. 14. #SelfieValue
    15. 15. #SelfieValue #cultloyalty #brandrituals
    16. 16. 18 Rituals, Selfies and Cult Connection: A (Brief) Vision for the Future of True Loyalty Barry Kirk, Loyalty Strategy Guy @barrykirk
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