GSummit SF 2014 - Rituals, Selfies and Cult Connection : A Vision for the Future of True Loyalty by Barry Kirk @barrykirk
 

GSummit SF 2014 - Rituals, Selfies and Cult Connection : A Vision for the Future of True Loyalty by Barry Kirk @barrykirk

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  • Consumers are human beings first <br />
  • Habits form when the brain takes a shortcut and stops actively deliberating over what to do next.Eyal, Nir (2013-12-26). Hooked: How to Build Habit-Forming Products (Kindle Locations 205-206). Nir Eyal. Kindle Edition. <br /> Use an example around reading more --- being a more erudite person <br /> Awareness that you aren’t terribly interesting at parties <br /> Attempting to read more – first the newspaper, then articles magazines, finally a book a month <br /> Find what you truly love reading about and you seek out those books or topics to read on <br />
  • Habits form when the brain takes a shortcut and stops actively deliberating over what to do next.Eyal, Nir (2013-12-26). Hooked: How to Build Habit-Forming Products (Kindle Locations 205-206). Nir Eyal. Kindle Edition. <br /> Use an example around reading more --- being a more erudite person <br /> Awareness that you aren’t terribly interesting at parties <br /> Attempting to read more – first the newspaper, then articles magazines, finally a book a month <br /> Find what you truly love reading about and you seek out those books or topics to read on <br />
  • Gen C – connecting, but also curating <br /> - This is the Drive to Create and the Drive to Connect <br />
  • Gen C – connecting, but also curating <br /> - This is the Drive to Create and the Drive to Connect <br />
  • Gen C – connecting, but also curating <br /> - This is the Drive to Create and the Drive to Connect <br />

GSummit SF 2014 - Rituals, Selfies and Cult Connection : A Vision for the Future of True Loyalty by Barry Kirk @barrykirk GSummit SF 2014 - Rituals, Selfies and Cult Connection : A Vision for the Future of True Loyalty by Barry Kirk @barrykirk Presentation Transcript

  • 1 Rituals, Selfies and Cult Connection: A (Brief) Vision for the Future of True Loyalty Barry Kirk, Loyalty Strategy Guy @barrykirk
  • #Nerd #The1970sRocked 2
  • Rational Economic Model $ Debunked
  • PositiveNegative High Emotion Low Emotion What else do we talk about when we talk about brand loyalty?
  • 7 TOPIC RANK Vacations 1 Women’s Rights 2 US Politics 3 Television 4 Politics/Social Issues 5 LGBT Issues 6 Budget Negotiations 7 UK Politics 8 Religion 9 Family Life 10 US Economy 11 Sports 12 Animal Rights 13 Sea Travel 14 Health Insurance Coverage 15 College Sports 16 Federal Reserve & Banking 17 US Government 18 What else do we talk about when we talk about brand loyalty?
  • 8 Transact Reward Target Retain Grow Trust Challenge Respect Tease Delight HONOR
  • Cult Loyalty True Loyalty Mercenary Loyalty Inertia Loyalty
  • 10 #CultLoyalt y
  • RitualRitualHabitDisruption!Disruption!
  • Enable #BrandRituals
  • 13 Earn Burn Yearn
  • Connecting + Commenting + Curating We are Selfie Nation
  • Trophy Value
  • #SelfieValue
  • #SelfieValue #cultloyalty #brandrituals
  • 18 Rituals, Selfies and Cult Connection: A (Brief) Vision for the Future of True Loyalty Barry Kirk, Loyalty Strategy Guy @barrykirk