Americans waste – WASTE – over $30B per year. That’s big money! That translates to about $20 per household every month. Wasted. And that’s real money, too. But we all know Americans aren’t really good at saving. And this message – that you could save a lot by reducing your consumption – isn’t resonating. Me? I like comfort and I’m willing to pay for it.
So, then people decided to describe energy savings in other terms: Like trees saved I mean, who doesn’t like trees? And if you like trees, then you have to love…
Polar bears Although this is kind of a mean one… right? This point is… we talk about the environmental impact of energy use More energy demanded -> more energy produced -> more coal burning -> more CO2 And melting polar ice caps! and greenhouse this and that! And the message gets lost along the way
And while I am personally passionate about environmental change, I have to say, images of polar bears don’t make me actually turn off the lights when I leave the room.
Why isn’t this working? Aren’t all these things true?
6 minutes per year Not per day, not per month. 6 minutes per year! Why?
Quick show of hands: How many of you checked your email this past week? How many of you checked Facebook or Twitter this past week? How many of you are on Facebook or Twitter right now? Now how many of you went to your utility’s web site to check on your energy use this past week?
Of course not. Because it’s boring!
Here is a real energy bill See? Boring! And confusing. What is a kWh?
And energy is inexpensive 11 cents per kWh
OK, so talking about real impact like money and CO2 and the environment isn’t effective. And people aren’t spending any time thinking about it, it’s boring, and confusing, and too inexpensive. So how can we drive energy efficiency?
12 reads/year Smartmeters – 35,000 reads/year 3000x more data
parallel to regular architecture landscape of options
GSummit SF 2014 - Power Plants vs. Saving Energy: Changing behavior in a low engagement environment by Wayne Lin @wane1024
Power Plants vs. Saving Energy:
Changing Behavior in a Low
GSummit 2014 Wayne Lin, Sr. Director Product Management
Opower: A big data customer engagement
platform for the world’s leading utilities
93 utilities in
8 countries to engage
32 million homes
Washington DC | San Francisco
Tokyo | Singapore | London
Energy usage data
Many different approaches to
Levelized costs of electricity resource
The price of power skyrockets
at peak times
PJM Day-Ahead, Wholesale Electricity
(from lowest point)
Sustained energy savings
2008 2009 2010 2011 2012 Today
tons of CO2
Delighted utility customers
My utility wants to help
me save money
My utility wants to help
me reduce my
home energy use
My utility is a trustworthy
source of information on
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