GSummit SF 2014 - Network Engagement by Jerry Filipiak @jerryfilipiak

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GSummit SF 2014 - Network Engagement by Jerry Filipiak @jerryfilipiak

  1. 1. @jerryfilipiak
  2. 2. www.comarch.us
  3. 3. www.isaacloud.com
  4. 4. www.sointeractive.co
  5. 5. www.gamenot.es
  6. 6. Attention is a real-time asset.
  7. 7. Engagement
  8. 8. P(Engagement)journey = ∫ journey Context(user)⋅dx
  9. 9. Maximize context over user journey!
  10. 10. DESIGN
  11. 11. 2500+! Assets
  12. 12. CONTEXT
  13. 13. The! Internet
  14. 14. The Message
  15. 15. Track
  16. 16. How does the message convert?
  17. 17. Scale
  18. 18. 140k! Members
  19. 19. 1.3 Million! Pageviews
  20. 20. 1.2 Million! Minutes! Onsite
  21. 21. 1.5 Million! Facebook! Impressions
  22. 22. The! Things
  23. 23. Maximize context over user journey!
  24. 24. Beacon
  25. 25. Drop it! in here.
  26. 26. Track &! Guide
  27. 27. How does the message convert?
  28. 28. Thanks
  29. 29. www.comarch.us
  30. 30. @jerryfilipiak

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