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SMB GAMIFICATIONSMB GAMIFICATION
THE $6 TRILLION OPPORTUNITY
…OR RABBIT HOLE?
ATTORNEYS
SALONS
ATTORNEYS
SALONS LAWYERS
DOCTORS RESTAURANTS
WHERE’S THE GAME?
IT WORKED FOR AIRLINES
FREQUENT FLYER PROGRAM
WHO’S BRINGING IT TO SMBs?
A GOOD COLLEGE TRY
FOURSQUARE & SCVNGR
WHAT’S MISSING
UTILITY
THE WINNING FORMULA
UTILITY MADE MORE REWARDING
WITH GAMIFICATION
WHAT’S A GOOD UTILITY?
POINTS
BADGES
LEVELS
SAVING MONEY
VIP SERVICE
INTRINSIC
MAKE IT FUN
EXAMPLE
GAMIFY RESTAURANTS
Spark Woodfire Grill
You just earned $8.00 at
UTILITY
DISCREET CASH-BACK EVERY
TIME YOU DINE
WE MADE IT FUN
WIN FOR MARTY
WIN FOR THE RESTAURANT
You Just Mogl’d
@ Restaurant
Spark Woodfire Grill
You just earned $8.00 at
HUNGER TRACKER
Follow along as you, your
friends and other Moglers
fight hunger city by city
“MOGL IS USING BUSINESS AS A
FORCE FOR GOOD”
-Richard Branson
WE MADE THE UTILITY
INTRINSICLY REWARDING
WIN FOR THE GUEST
WIN FOR THE HUNGRY
WIN FOR THE RESTAURANT
$40,000,000 1,500 VENUES
3 SMB GAMIFICATION TIPS
#1 PICK A NITCH
#2 REMOVE THE FRICTION
#3 KILL “BUY 10 GET 1 FREE”
GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
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GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder

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  • Salons – style, cost (game to fill up empty chairs)
    attorney – the money you win (game to see which attorneys can win the most money for clients based on the case category)
    Dentist – low pain
    Restaurants – price, best food & service – urban spoon
    Auto Repair – cost, reliability
    Plumbers – speed?
  • Every SMB industry ios unique, they have unique customers, pain points, margins etc. Each industry is a multi-billion dollar opportunity
  • Every SMB industry ios unique, they have unique customers, pain points, margins etc. Each industry is a multi-billion dollar opportunity
  • Need a photo of millenial with phone donating cash back screen
  • Transcript of "GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder"

    1. 1. SMB GAMIFICATIONSMB GAMIFICATION THE $6 TRILLION OPPORTUNITY …OR RABBIT HOLE?
    2. 2. ATTORNEYS SALONS ATTORNEYS SALONS LAWYERS DOCTORS RESTAURANTS
    3. 3. WHERE’S THE GAME?
    4. 4. IT WORKED FOR AIRLINES FREQUENT FLYER PROGRAM
    5. 5. WHO’S BRINGING IT TO SMBs?
    6. 6. A GOOD COLLEGE TRY FOURSQUARE & SCVNGR
    7. 7. WHAT’S MISSING
    8. 8. UTILITY
    9. 9. THE WINNING FORMULA UTILITY MADE MORE REWARDING WITH GAMIFICATION
    10. 10. WHAT’S A GOOD UTILITY?
    11. 11. POINTS BADGES LEVELS
    12. 12. SAVING MONEY VIP SERVICE INTRINSIC
    13. 13. MAKE IT FUN
    14. 14. EXAMPLE
    15. 15. GAMIFY RESTAURANTS
    16. 16. Spark Woodfire Grill You just earned $8.00 at UTILITY DISCREET CASH-BACK EVERY TIME YOU DINE
    17. 17. WE MADE IT FUN
    18. 18. WIN FOR MARTY WIN FOR THE RESTAURANT
    19. 19. You Just Mogl’d @ Restaurant Spark Woodfire Grill You just earned $8.00 at
    20. 20. HUNGER TRACKER Follow along as you, your friends and other Moglers fight hunger city by city
    21. 21. “MOGL IS USING BUSINESS AS A FORCE FOR GOOD” -Richard Branson
    22. 22. WE MADE THE UTILITY INTRINSICLY REWARDING
    23. 23. WIN FOR THE GUEST WIN FOR THE HUNGRY WIN FOR THE RESTAURANT
    24. 24. $40,000,000 1,500 VENUES
    25. 25. 3 SMB GAMIFICATION TIPS
    26. 26. #1 PICK A NITCH
    27. 27. #2 REMOVE THE FRICTION
    28. 28. #3 KILL “BUY 10 GET 1 FREE”
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