GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
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  • Salons – style, cost (game to fill up empty chairs)
    attorney – the money you win (game to see which attorneys can win the most money for clients based on the case category)
    Dentist – low pain
    Restaurants – price, best food & service – urban spoon
    Auto Repair – cost, reliability
    Plumbers – speed?
  • Every SMB industry ios unique, they have unique customers, pain points, margins etc. Each industry is a multi-billion dollar opportunity
  • Every SMB industry ios unique, they have unique customers, pain points, margins etc. Each industry is a multi-billion dollar opportunity
  • Need a photo of millenial with phone donating cash back screen

Transcript

  • 1. SMB GAMIFICATIONSMB GAMIFICATION THE $6 TRILLION OPPORTUNITY …OR RABBIT HOLE?
  • 2. ATTORNEYS SALONS ATTORNEYS SALONS LAWYERS DOCTORS RESTAURANTS
  • 3. WHERE’S THE GAME?
  • 4. IT WORKED FOR AIRLINES FREQUENT FLYER PROGRAM
  • 5. WHO’S BRINGING IT TO SMBs?
  • 6. A GOOD COLLEGE TRY FOURSQUARE & SCVNGR
  • 7. WHAT’S MISSING
  • 8. UTILITY
  • 9. THE WINNING FORMULA UTILITY MADE MORE REWARDING WITH GAMIFICATION
  • 10. WHAT’S A GOOD UTILITY?
  • 11. POINTS BADGES LEVELS
  • 12. SAVING MONEY VIP SERVICE INTRINSIC
  • 13. MAKE IT FUN
  • 14. EXAMPLE
  • 15. GAMIFY RESTAURANTS
  • 16. Spark Woodfire Grill You just earned $8.00 at UTILITY DISCREET CASH-BACK EVERY TIME YOU DINE
  • 17. WE MADE IT FUN
  • 18. WIN FOR MARTY WIN FOR THE RESTAURANT
  • 19. You Just Mogl’d @ Restaurant Spark Woodfire Grill You just earned $8.00 at
  • 20. HUNGER TRACKER Follow along as you, your friends and other Moglers fight hunger city by city
  • 21. “MOGL IS USING BUSINESS AS A FORCE FOR GOOD” -Richard Branson
  • 22. WE MADE THE UTILITY INTRINSICLY REWARDING
  • 23. WIN FOR THE GUEST WIN FOR THE HUNGRY WIN FOR THE RESTAURANT
  • 24. $40,000,000 1,500 VENUES
  • 25. 3 SMB GAMIFICATION TIPS
  • 26. #1 PICK A NITCH
  • 27. #2 REMOVE THE FRICTION
  • 28. #3 KILL “BUY 10 GET 1 FREE”