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GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder
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GSummit SF 2014 - How to gamify local businesses - say goodbye to "buy 10 get 1 free" by Jon Carder @joncarder

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  • Salons – style, cost (game to fill up empty chairs)
    attorney – the money you win (game to see which attorneys can win the most money for clients based on the case category)
    Dentist – low pain
    Restaurants – price, best food & service – urban spoon
    Auto Repair – cost, reliability
    Plumbers – speed?
  • Every SMB industry ios unique, they have unique customers, pain points, margins etc. Each industry is a multi-billion dollar opportunity
  • Every SMB industry ios unique, they have unique customers, pain points, margins etc. Each industry is a multi-billion dollar opportunity
  • Need a photo of millenial with phone donating cash back screen
  • Transcript

    • 1. SMB GAMIFICATIONSMB GAMIFICATION THE $6 TRILLION OPPORTUNITY …OR RABBIT HOLE?
    • 2. ATTORNEYS SALONS ATTORNEYS SALONS LAWYERS DOCTORS RESTAURANTS
    • 3. WHERE’S THE GAME?
    • 4. IT WORKED FOR AIRLINES FREQUENT FLYER PROGRAM
    • 5. WHO’S BRINGING IT TO SMBs?
    • 6. A GOOD COLLEGE TRY FOURSQUARE & SCVNGR
    • 7. WHAT’S MISSING
    • 8. UTILITY
    • 9. THE WINNING FORMULA UTILITY MADE MORE REWARDING WITH GAMIFICATION
    • 10. WHAT’S A GOOD UTILITY?
    • 11. POINTS BADGES LEVELS
    • 12. SAVING MONEY VIP SERVICE INTRINSIC
    • 13. MAKE IT FUN
    • 14. EXAMPLE
    • 15. GAMIFY RESTAURANTS
    • 16. Spark Woodfire Grill You just earned $8.00 at UTILITY DISCREET CASH-BACK EVERY TIME YOU DINE
    • 17. WE MADE IT FUN
    • 18. WIN FOR MARTY WIN FOR THE RESTAURANT
    • 19. You Just Mogl’d @ Restaurant Spark Woodfire Grill You just earned $8.00 at
    • 20. HUNGER TRACKER Follow along as you, your friends and other Moglers fight hunger city by city
    • 21. “MOGL IS USING BUSINESS AS A FORCE FOR GOOD” -Richard Branson
    • 22. WE MADE THE UTILITY INTRINSICLY REWARDING
    • 23. WIN FOR THE GUEST WIN FOR THE HUNGRY WIN FOR THE RESTAURANT
    • 24. $40,000,000 1,500 VENUES
    • 25. 3 SMB GAMIFICATION TIPS
    • 26. #1 PICK A NITCH
    • 27. #2 REMOVE THE FRICTION
    • 28. #3 KILL “BUY 10 GET 1 FREE”

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