Told them all to get passports, since a bunch didn’t have them and then flew them to
James Hunt - New film by Ron Howard called Rush So many legends of racing have raced here Spent there entire lives working towards it Raced for there whole lives to be able to drive at this Mecca
Hard - doing the game is one thing, doing it for real is something else completely The mental and physical hardships of driving and the pressure to di well really took it’s toll on the guys we had So during the week, we started cutting down the pack
The final winner was Steve Doherty - 30 years old, an unemployed mechanic from Plainfield Illinois. Moved to the UK, bean training him for several months before he joined the team and competed
Several other races in America
Spa in Belgium, they came in second, all gamer team. Lucas Ordonez Jann Mardenborough Wolfgang Riep Peter Pyzera
So what were the results for Nissan?
That’s amazing numbers for a show that has no stars, made outside the Hollywood machine To put it in perspective, those are the numbers that Mad Men had in it’s third season.
GSummit SF 2014 - Gaming and Reality TV as Global Marketing Platforms by Karl Dunn @karldunn
USING GAMING AND REALITY TV
AS GLOBAL MARKETING