GSummit SF 2014 - Gamification as a Strategy by Ankit Shah @AnkitAShah

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  • Summary:

    So, in summary: 
    We talked today about how got here. Moving from the Industrial Age, to the Information Age, to the Connected Age.
    And how in this age, organizations can no longer rely on information arbitrage or focus solely on efficiency to compete.  
    By focusing on new values like experimentation, autonomy and transparency, organizations become more responsive, and better equipped to deal with the new rules of the game.
    We shared some examples of tactics we and our clients have used to turn these dials. From hack days to AirBnB for travel to customer service teams having increased transparency.

Transcript

  • 1. INDUSTRIAL AGE
  • 2. INFORMATION AGE
  • 3. CONNECTED AGE
  • 4. OLD WORLD vs. NEW WORLD
  • 5. RESPONSIVENESS EFFICIENCY VS
  • 6. THE RESPONSIVE ORGANIZATION
  • 7. UN-LEARN THE PAST
  • 8. RESPONSIVENESS EFFICIENCY VS
  • 9. EFFICIENCY RESPONSIVENESS Planning Control Secrecy RESPONSIVENESS EFFICIENCY VS
  • 10. EFFICIENCY Planning Control Secrecy Experimentation Autonomy Transparency RESPONSIVENESS
  • 11. A COMMON PROBLEM…
  • 12. Control Secrecy Planning Experimentation Autonomy Transparency EFFICIENCY RESPONSIVENESS
  • 13. Control Secrecy Planning Experimentation Autonomy Transparency EFFICIENCY RESPONSIVENESS
  • 14. Control Secrecy Planning Experimentation Autonomy Transparency EFFICIENCY RESPONSIVENESS
  • 15. APPLYING THE FRAMEWORK INNOVATION CUSTOMER SERVICE LEADERSHIP
  • 16. APPLYING THE FRAMEWORK INNOVATION CUSTOMER SERVICE LEADERSHIP
  • 17. Control Secrecy Planning Experimentation Autonomy Transparency EFFICIENCY RESPONSIVENESS
  • 18. HACK DAY
  • 19. Control Secrecy Planning Experimentation Autonomy Transparency EFFICIENCY RESPONSIVENESS
  • 20. APPLYING THE FRAMEWORK INNOVATION LEADERSHIP CUSTOMER SERVICE
  • 21. CUSTOMER SERVICE
  • 22. Control Secrecy Planning Experimentation Autonomy Transparency EFFICIENCY RESPONSIVENESS
  • 23. APPLYING THE FRAMEWORK INNOVATION CUSTOMER SERVICE LEADERSHIP
  • 24. APPLYING THE FRAMEWORK INNOVATION CUSTOMER SERVICE LEADERSHIP
  • 25. TRANSFORMATION CHALLENGING IS
  • 26. Build a coalition Communicate Experiment DRIVE TRANSFORMATION
  • 27. INDUSTRIAL AGE INFORMATION AGE CONNECTED AGE