Gilt Insider by Jeff Bobula, Product Manager at Gilt Groupe NYC (gsummitX NYC)
 

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Gilt Insider by Jeff Bobula, Product Manager at Gilt Groupe NYC (gsummitX NYC)

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Jeff Bobula, Product Manager at Gilt Groupe NYC, came to gsummitX NYC on 9/10 to discuss the details of Gilt's loyalty program: Gilt Insider.

Jeff Bobula, Product Manager at Gilt Groupe NYC, came to gsummitX NYC on 9/10 to discuss the details of Gilt's loyalty program: Gilt Insider.

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Gilt Insider by Jeff Bobula, Product Manager at Gilt Groupe NYC (gsummitX NYC) Presentation Transcript

  • 1. What are Flash Sales? Daily Sales Limited Product Quantities Members Only
  • 2. Essentially… a game. 12pm EST 10 Minute Reservation on Products in Cart 5 Items per Checkout
  • 3. Then we added ‘Noir’
  • 4. Gilt Noir Secret Exclusive Sales Top of Waitlist Birthday Gift
  • 5. But how do you reward everyone? Point-Based Economy Redefine Engagement Diversify benefits
  • 6. Points Market decides rates Market choices shape benefits
  • 7. Redefine & Reward Engagement Visits Social Sharing Member Referrals Shopping
  • 8. Old-School Benefits Free Shipping Discounts Shop with Points
  • 9. Perks & Access Early Preview Early Shopping (30-minutes before public) Exclusive Sales Concierge Service / Personal Shopping
  • 10. Adding a game within the game ... Everyone can play However they like For a richer experience of Gilt
  • 11. So, what does it look like?