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Geoff Lewis - "Loyalty Goes Virtual: Driving Behavior with Gamified Rewards & Location"
 

Geoff Lewis - "Loyalty Goes Virtual: Driving Behavior with Gamified Rewards & Location"

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Location-Based Networks like Foursquare, MyTown and Facebook Places are transforming how consumers engage with retail, brands, travel and each other. At the leading edge, these apps are reinventing ...

Location-Based Networks like Foursquare, MyTown and Facebook Places are transforming how consumers engage with retail, brands, travel and each other. At the leading edge, these apps are reinventing loyalty programs, bringing rewards to small merchants and connecting existing programs to the virtual world. Can we cut through the hype and understand how check-ins and location-aware networks will affect brands? What are the most innovative players doing today, and what does the future hold for this approach? How can you leverage the power of gamification and location to create unprecedented engagement? Hear the inside scoop and vision from Geoff Lewis, founder and CEO of TopGuest, the visionary connecting traditional loyalty programs with location-based consumer behavior.

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    Geoff Lewis - "Loyalty Goes Virtual: Driving Behavior with Gamified Rewards & Location" Geoff Lewis - "Loyalty Goes Virtual: Driving Behavior with Gamified Rewards & Location" Presentation Transcript

    • BUILDING ANENGAGEMENT PROGRAM
    • ffffff
    • LASSIEembodiment of loyalty as atraditional american value
    • SEMIOTICS OF LOYALTY
    • Loyalty is what we call it whensomeone refuses a momentarilybetter option SETH GODIN
    • LOYALTYGETSREWARDED(eventually)
    • Text
    • 1981
    • 1. TRANSACTGET STATUS GET POINTS PUSHGET POINTS MARKETING TRANSACT
    • 1999
    • THE END OF LOYALTY ASA DOMINANT CULTURALMEME
    • -6.89%
    • WILL I REALLY BEREWARDED IN THE END?
    • (ok fine, late 1998)
    • ‘A BETTER OPTION’IS NOW A CLICK AWAYIN REALTIME
    • Text FFWD TO TODAY >>
    • 48 $B
    • BREAKAGE
    • OPEN RATES
    • "I know what I like, butmost of the time I am open to trying any brand."
    • TextEVERY LOYALTY PROGRAM IS DIFFERENT IN EXACTLY THE SAME WAY...
    • Text
    • FROM LOYALTY PROGRAM... TRANSACTIONS
    • TO...ENGAGEMENT PROGRAM
    • ENGAGEMENT!
    • ESTABLISHED LOYALTY PROGRAMS ARE MORPHING INTOENGAGEMENT PROGRAMS
    • TOPGUEST REACH =260 MILLION MEMBERS
    • THE ENABLING TECHNOLOGY
    • APIS DELIVER DYNAMIC DATA Loyalty Database / CRM System
    • ENGAGEMENT PROGRAMS1. SOCIAL ACTIONS2. SOCIAL DATA3. TRANSACTIONS
    • 1. ASK PERMISSION:Mechanic:POINTS ~80% of members have given Topguest access to advanced permissions
    • 2. MONITOR SOCIAL ACTIONS
    • FIERO!
    • 3. RESPOND (RELEVANCE) Mechanics: STATUS ACCESS POWER STUFF
    • 4. HARNESS SOCIAL DATA TO PERSONALIZE & GAMIFY LOYALTY MARKETING
    • TOPGUEST DASHBOARD
    • MOST INFLUENTIAL MEMBERS Member no Name Friends1 222203857 Chris Guokas 2,1212 911402055 Larry Lee 2,0123 205073382 Robert Christiansen 2,0044 943142996 Kelvin N Nichols 1,9795 444175807 John H. Wilharm III 1,9606 707853239 Brian Wynn 1,9477 871657493 Jon Crossno 1,9348 913876908 Sandra Marks-Webster 1,9169 864851412 Brandon VanGundy 1,90710 236406296 Mark Tuffy 1,882
    • SOCIALACTIONRESPONSE PERSONALR EWARD
    • THEFUTURE
    • Text
    • THANK YOUGeoff LewisCo-Founder & CEOgeoff@topguest.comOffice: 646.415.94021475 Folsom St, San Francisco CA