gamification workshop gabe zichermann    @gzicherm  Gamification.Co
Gamification is: the process of using game thinking and  game mechanics to solveproblems and engage users
GAMIFIED EXAMPLES
AUTOMOTIVE GAMIFICATION  HONDA INSIGHT     NISSAN LEAF   TOYOTA PRIUS     FORD FOCUS
NEXTJUMP
RYPPLE   FEEDBACK, GOALS & 360 EMPLOYEE ENGAGEMENT
50% OF ALL INNOVATIONPROCESSES WILL BEGAMIFIED BY 2015-GARTNER
ENGAGEMENTRecency             EFrequencyDurationVirality     SCORERatings
MOTIVATION
"OUR LARGESTCOMPETITORIS ZYNGA"-PREMAL SHAH, KIVA
gamification is not just
GABE ZICHERMANN     CHAIR, GAMIFICATION SUMMIT:                    GSUMMIT.COMAUTHOR “GAME BASED MARKETING”               ...
http://gsummit.com
GAMIFYING ON THE    THE WORLD’S TOP BRANDS, AGENCIES AND STARTUPS                   ARE HARNESSING THE POWER OF GAMIFICATI...
MAD LIBSMY COMPANY...IS DEVELOPING...TO SOLVE PROBLEM...FOR USER...WITH SECRET SAUCE...
WRITE THE PLAYER STORYWRITE THE STORY OF ONE PLAYER IN ONE PARAGRAPH, e.g.“SUSAN IS A 30 YEAR OLD WORKING MOTHER WHO LIKES...
WHY PEOPLE PLAYMASTERYDE-STRESSFUNSOCIALIZING
FOUR TYPES OF FUNLAZZARO “WHY WE PLAY GAMES”, 2004   HARD FUN   EASY FUN   ALTERED STATES   SOCIAL FUN
WHATS FUN TO YOU?
BARTLE’S PLAYER TYPES                           ACTING             KILLER                    ACHIEVERS   PEOPLE           ...
design or serendipity?
AVERAGE: MUTUALLY INCLUSIVESOCIAL: 80EXPLORE: 50ACHIEVE: 40KILL: 20
MY SCORE: WHAT’S THEIRS?
FLOW / “IN THE ZONE” (CZIKSZENTMIHALY)
REINFORCEMENT SCHEDULES
THE TYRANNY OF CHOICE (SCHWARTZ, 2004)
INTRINSIC VS EXTRINSIC MOTIVATION  DAN PINK- CASH IS A WEAK MOTIVATOR FOR COMPLEX TASKS  DR JOHN HOUSTON - COMPETITIVE PEO...
OLD BELIEFS:  INTRINSIC IS BETTER THAN EXTRINSIC  WE DON’T KNOW WHERE INTRINSIC COMES FROM  INTRINSIC CREATES GREATNESS, E...
GOOD DESIGN FEELS INTRINSIC
PROGRESSION TO MASTERY: A THEORY
STAGES OF MASTERY                                        VISIONARY                               MASTER                   ...
RANK TOP 5 USER ACTIONS                   ADVOCATE   HELP                   ARGUE      JOIN                   COMMENT    L...
PLACE TOP 5 SOCIAL ACTIONS                                       VISIONARY                            MASTER              ...
gamification and the enterprise  gabe zichermann     @gzicherm   Gamification.Co    http://gsummit.com
Gamification Workshop Framework Slides
Gamification Workshop Framework Slides
Gamification Workshop Framework Slides
Gamification Workshop Framework Slides
Gamification Workshop Framework Slides
Gamification Workshop Framework Slides
Gamification Workshop Framework Slides
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Gamification Workshop Framework Slides

  1. 1. gamification workshop gabe zichermann @gzicherm Gamification.Co
  2. 2. Gamification is: the process of using game thinking and game mechanics to solveproblems and engage users
  3. 3. GAMIFIED EXAMPLES
  4. 4. AUTOMOTIVE GAMIFICATION HONDA INSIGHT NISSAN LEAF TOYOTA PRIUS FORD FOCUS
  5. 5. NEXTJUMP
  6. 6. RYPPLE FEEDBACK, GOALS & 360 EMPLOYEE ENGAGEMENT
  7. 7. 50% OF ALL INNOVATIONPROCESSES WILL BEGAMIFIED BY 2015-GARTNER
  8. 8. ENGAGEMENTRecency EFrequencyDurationVirality SCORERatings
  9. 9. MOTIVATION
  10. 10. "OUR LARGESTCOMPETITORIS ZYNGA"-PREMAL SHAH, KIVA
  11. 11. gamification is not just
  12. 12. GABE ZICHERMANN CHAIR, GAMIFICATION SUMMIT: GSUMMIT.COMAUTHOR “GAME BASED MARKETING” TEXT “GAMIFICATION BY DESIGN” EDITOR GAMIFICATION.CO ADVISOR & MENTOR SPEAKER, 25+ EVENTS/YEAR
  13. 13. http://gsummit.com
  14. 14. GAMIFYING ON THE THE WORLD’S TOP BRANDS, AGENCIES AND STARTUPS ARE HARNESSING THE POWER OF GAMIFICATION ACROSS A WIDELEADING EDGE RANGE OF INDUSTRIES
  15. 15. MAD LIBSMY COMPANY...IS DEVELOPING...TO SOLVE PROBLEM...FOR USER...WITH SECRET SAUCE...
  16. 16. WRITE THE PLAYER STORYWRITE THE STORY OF ONE PLAYER IN ONE PARAGRAPH, e.g.“SUSAN IS A 30 YEAR OLD WORKING MOTHER WHO LIKESTHEATRE AND THE NEW YORK TIMES ON SUNDAY...”
  17. 17. WHY PEOPLE PLAYMASTERYDE-STRESSFUNSOCIALIZING
  18. 18. FOUR TYPES OF FUNLAZZARO “WHY WE PLAY GAMES”, 2004 HARD FUN EASY FUN ALTERED STATES SOCIAL FUN
  19. 19. WHATS FUN TO YOU?
  20. 20. BARTLE’S PLAYER TYPES ACTING KILLER ACHIEVERS PEOPLE ENVIRONMENT SOCIALIZER EXPLORERS INTERACTING
  21. 21. design or serendipity?
  22. 22. AVERAGE: MUTUALLY INCLUSIVESOCIAL: 80EXPLORE: 50ACHIEVE: 40KILL: 20
  23. 23. MY SCORE: WHAT’S THEIRS?
  24. 24. FLOW / “IN THE ZONE” (CZIKSZENTMIHALY)
  25. 25. REINFORCEMENT SCHEDULES
  26. 26. THE TYRANNY OF CHOICE (SCHWARTZ, 2004)
  27. 27. INTRINSIC VS EXTRINSIC MOTIVATION DAN PINK- CASH IS A WEAK MOTIVATOR FOR COMPLEX TASKS DR JOHN HOUSTON - COMPETITIVE PEOPLE ARE SELF- DESTRUCTIVELY COMPETITIVE OVERJUSTIFICATION, REPLACEMENT - REPLACING INTRINSIC WITH EXTRINSIC REWARDS IS EASY
  28. 28. OLD BELIEFS: INTRINSIC IS BETTER THAN EXTRINSIC WE DON’T KNOW WHERE INTRINSIC COMES FROM INTRINSIC CREATES GREATNESS, EXTRINSIC IS A SKINNER BOX
  29. 29. GOOD DESIGN FEELS INTRINSIC
  30. 30. PROGRESSION TO MASTERY: A THEORY
  31. 31. STAGES OF MASTERY VISIONARY MASTER EXPERT PROBLEM SOLVERNOVICE
  32. 32. RANK TOP 5 USER ACTIONS ADVOCATE HELP ARGUE JOIN COMMENT LIKE COMPARE POKERANK THE 5 USER COMPETE RATEACTIONS YOU MOST CURATE READWANT YOUR USERS EXPLORE RECOMMENDTO TAKE EXPRESS SHARE FLIRT SHOW OFF GIVE TAUNT GREET VIEW HARASS VOTE
  33. 33. PLACE TOP 5 SOCIAL ACTIONS VISIONARY MASTER EXPERT PROBLEM SOLVERNOVICE
  34. 34. gamification and the enterprise gabe zichermann @gzicherm Gamification.Co http://gsummit.com
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