Gamification Overview - MeshMarketing 10 - Toronto

by Gabe Zichermann on Nov 17, 2010

Gabe Zichermann's heavily tweeted and reviewed presentation on gamification from the MeshMarketing conference in Toronto, 2010.

Gabe Zichermann's heavily tweeted and reviewed presentation on gamification from the MeshMarketing conference in Toronto, 2010.

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Gamification Overview - MeshMarketing 10 - Toronto — Presentation Transcript

overview of gamiﬁcation gabe zichermann @gzicherm Gamiﬁcation.Co

http://GSummit.com

gamiﬁcation is the process of using game thinking & dynamics to engage audiences & solve problems

gamiﬁcation is not just

fun and theme are not correlated

loyalty systems in ﬂux Tangible Cash Loyalty Virtual Goods Incentives Systems Rewards 1800s 1930s 1980s 2000s

costs and status value of loyalty 200 160 120 80 40 0 1800 1850 1900 1950 2000 2050 loyalty costs status & social power

at what cost, status? $1,000,000 $100,000

SAPS STATUS ACCESS POWER STUFF

gamiﬁcation loop win conditions leaderboards challenges point system status badges social networking

Bartle's Player Types achiever socializer explorer killer

non- obvious predictable desire GAMES unforced

the game favors its creator

@gzicherm http://GSummit.com