gamification  and you gabe zichermann    @gzicherm  Gamification.Co
Gabe Zichermann     chair, Gamification Summit:                  gsummit.comauthor “Game Based Marketing”                  ...
“Gamification isthe new black”
why now?
People are Changing
51,000,000 millenials
"our largest competitoris Zynga"-Premal Shah, Kiva
The Competitive Landscape
Theres no going back
Gamification is: the process of using game thinking and  game mechanics to solveproblems and engage users
gamification is not just
50% of all innovationprocesses will begamified by 2015-Gartner
key categoriesHealthEnterpriseEducationMarketing/AdvertisingGovernmentFinance
http://gsummit.com
engagementRecency             EFrequencyDuration             scoreViralityRatings
motivation
STATUSACCESSPOWERSTUFF
Intrinsic vs Extrinsic: Where We Are
Progression to Mastery
weight watchers
Business Case!
Gamifying on the    The world’s top brands, agencies and startups are                   harnessing the power of gamificatio...
20 000 new jobs US/EU
gamifying the                                         enterprise                                         1.   Customer Eng...
Automotive Gamification   Honda Insight     Nissan Leaf   Toyota Prius      Ford Focus
Rypple   Feedback, Goals & 360 Employee Engagement
Target: the checkout speed gamePhoto courtesy of dpstyles from Flickr
Solving BigProblemsThe US Government is the biggest“funder” of gamificationAmerica Competes: challenges (2010)Reach for the...
Make Life More Fun & Engaging
Find Out MoreWorkshops across the US and in 6+ countriesGSummit NYC Fall 2011Gamification UConsultingResearch, Writing
gamification  and you gabe zichermann    @gzicherm  Gamification.Co   http://gsummit.com
Gamification for Game Developers - Nordic Game 2011
Gamification for Game Developers - Nordic Game 2011
Gamification for Game Developers - Nordic Game 2011
Gamification for Game Developers - Nordic Game 2011
Gamification for Game Developers - Nordic Game 2011
Gamification for Game Developers - Nordic Game 2011
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Gamification for Game Developers - Nordic Game 2011

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Gabe Zichermann's featured talk at Nordic Games 2011 in Malmo - discussing issues in gamification for developers and non-developers alike.

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Gamification for Game Developers - Nordic Game 2011

  1. 1. gamification and you gabe zichermann @gzicherm Gamification.Co
  2. 2. Gabe Zichermann chair, Gamification Summit: gsummit.comauthor “Game Based Marketing” Text “Gamification by Design” editor gamification.co advisor & mentor speaker, 25+ events/year
  3. 3. “Gamification isthe new black”
  4. 4. why now?
  5. 5. People are Changing
  6. 6. 51,000,000 millenials
  7. 7. "our largest competitoris Zynga"-Premal Shah, Kiva
  8. 8. The Competitive Landscape
  9. 9. Theres no going back
  10. 10. Gamification is: the process of using game thinking and game mechanics to solveproblems and engage users
  11. 11. gamification is not just
  12. 12. 50% of all innovationprocesses will begamified by 2015-Gartner
  13. 13. key categoriesHealthEnterpriseEducationMarketing/AdvertisingGovernmentFinance
  14. 14. http://gsummit.com
  15. 15. engagementRecency EFrequencyDuration scoreViralityRatings
  16. 16. motivation
  17. 17. STATUSACCESSPOWERSTUFF
  18. 18. Intrinsic vs Extrinsic: Where We Are
  19. 19. Progression to Mastery
  20. 20. weight watchers
  21. 21. Business Case!
  22. 22. Gamifying on the The world’s top brands, agencies and startups are harnessing the power of gamification across a wide range ofleading edge industries
  23. 23. 20 000 new jobs US/EU
  24. 24. gamifying the enterprise 1. Customer Engagement 2. Employee Retention 3. Training 4. Solve Big ProblemsPhoto courtesy of echiner1 from Flickr
  25. 25. Automotive Gamification Honda Insight Nissan Leaf Toyota Prius Ford Focus
  26. 26. Rypple Feedback, Goals & 360 Employee Engagement
  27. 27. Target: the checkout speed gamePhoto courtesy of dpstyles from Flickr
  28. 28. Solving BigProblemsThe US Government is the biggest“funder” of gamificationAmerica Competes: challenges (2010)Reach for the Top (2009)America’s Army (2002)
  29. 29. Make Life More Fun & Engaging
  30. 30. Find Out MoreWorkshops across the US and in 6+ countriesGSummit NYC Fall 2011Gamification UConsultingResearch, Writing
  31. 31. gamification and you gabe zichermann @gzicherm Gamification.Co http://gsummit.com
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