Gamification for Game Developers - Nordic Game 2011
 

Gamification for Game Developers - Nordic Game 2011

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Gabe Zichermann's featured talk at Nordic Games 2011 in Malmo - discussing issues in gamification for developers and non-developers alike.

Gabe Zichermann's featured talk at Nordic Games 2011 in Malmo - discussing issues in gamification for developers and non-developers alike.

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Gamification for Game Developers - Nordic Game 2011 Gamification for Game Developers - Nordic Game 2011 Presentation Transcript

  • gamification and you gabe zichermann @gzicherm Gamification.Co
  • Gabe Zichermann chair, Gamification Summit: gsummit.comauthor “Game Based Marketing” Text “Gamification by Design” editor gamification.co advisor & mentor speaker, 25+ events/year
  • “Gamification isthe new black”
  • why now?
  • People are Changing
  • 51,000,000 millenials
  • "our largest competitoris Zynga"-Premal Shah, Kiva
  • The Competitive Landscape
  • Theres no going back
  • Gamification is: the process of using game thinking and game mechanics to solveproblems and engage users
  • gamification is not just
  • 50% of all innovationprocesses will begamified by 2015-Gartner
  • key categoriesHealthEnterpriseEducationMarketing/AdvertisingGovernmentFinance
  • http://gsummit.com
  • engagementRecency EFrequencyDuration scoreViralityRatings
  • motivation
  • STATUSACCESSPOWERSTUFF
  • Intrinsic vs Extrinsic: Where We Are
  • Progression to Mastery
  • weight watchers
  • Business Case!
  • Gamifying on the The world’s top brands, agencies and startups are harnessing the power of gamification across a wide range ofleading edge industries
  • 20 000 new jobs US/EU
  • gamifying the enterprise 1. Customer Engagement 2. Employee Retention 3. Training 4. Solve Big ProblemsPhoto courtesy of echiner1 from Flickr
  • Automotive Gamification Honda Insight Nissan Leaf Toyota Prius Ford Focus
  • Rypple Feedback, Goals & 360 Employee Engagement
  • Target: the checkout speed gamePhoto courtesy of dpstyles from Flickr
  • Solving BigProblemsThe US Government is the biggest“funder” of gamificationAmerica Competes: challenges (2010)Reach for the Top (2009)America’s Army (2002)
  • Make Life More Fun & Engaging
  • Find Out MoreWorkshops across the US and in 6+ countriesGSummit NYC Fall 2011Gamification UConsultingResearch, Writing
  • gamification and you gabe zichermann @gzicherm Gamification.Co http://gsummit.com