Gamification for Game Developers - Nordic Game 2011
 

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Gabe Zichermann's featured talk at Nordic Games 2011 in Malmo - discussing issues in gamification for developers and non-developers alike.

Gabe Zichermann's featured talk at Nordic Games 2011 in Malmo - discussing issues in gamification for developers and non-developers alike.

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Gamification for Game Developers - Nordic Game 2011 Presentation Transcript

  • 1. gamification and you gabe zichermann @gzicherm Gamification.Co
  • 2. Gabe Zichermann chair, Gamification Summit: gsummit.comauthor “Game Based Marketing” Text “Gamification by Design” editor gamification.co advisor & mentor speaker, 25+ events/year
  • 3. “Gamification isthe new black”
  • 4. why now?
  • 5. People are Changing
  • 6. 51,000,000 millenials
  • 7. "our largest competitoris Zynga"-Premal Shah, Kiva
  • 8. The Competitive Landscape
  • 9. Theres no going back
  • 10. Gamification is: the process of using game thinking and game mechanics to solveproblems and engage users
  • 11. gamification is not just
  • 12. 50% of all innovationprocesses will begamified by 2015-Gartner
  • 13. key categoriesHealthEnterpriseEducationMarketing/AdvertisingGovernmentFinance
  • 14. http://gsummit.com
  • 15. engagementRecency EFrequencyDuration scoreViralityRatings
  • 16. motivation
  • 17. STATUSACCESSPOWERSTUFF
  • 18. Intrinsic vs Extrinsic: Where We Are
  • 19. Progression to Mastery
  • 20. weight watchers
  • 21. Business Case!
  • 22. Gamifying on the The world’s top brands, agencies and startups are harnessing the power of gamification across a wide range ofleading edge industries
  • 23. 20 000 new jobs US/EU
  • 24. gamifying the enterprise 1. Customer Engagement 2. Employee Retention 3. Training 4. Solve Big ProblemsPhoto courtesy of echiner1 from Flickr
  • 25. Automotive Gamification Honda Insight Nissan Leaf Toyota Prius Ford Focus
  • 26. Rypple Feedback, Goals & 360 Employee Engagement
  • 27. Target: the checkout speed gamePhoto courtesy of dpstyles from Flickr
  • 28. Solving BigProblemsThe US Government is the biggest“funder” of gamificationAmerica Competes: challenges (2010)Reach for the Top (2009)America’s Army (2002)
  • 29. Make Life More Fun & Engaging
  • 30. Find Out MoreWorkshops across the US and in 6+ countriesGSummit NYC Fall 2011Gamification UConsultingResearch, Writing
  • 31. gamification and you gabe zichermann @gzicherm Gamification.Co http://gsummit.com