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Gamification - Designing for Engagement

by Gabe Zichermann on Apr 06, 2011

  • 313K views

Gamification is fundamentally rewriting the rules of engagement and design. We can leverage its techniques to create unprecedented connections with our customers, partners and stakeholders - while incr...

Gamification is fundamentally rewriting the rules of engagement and design. We can leverage its techniques to create unprecedented connections with our customers, partners and stakeholders - while increasing happiness and satisfaction.

This is the latest presentation on the strengths and opportunities in the gamification space by author, speaker and entrepreneur Gabe Zichermann - delivered at the Web2Expo event in San Francisco.

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game mechanics web2 w2e w2expo gamification engagement design gamefication game market motivaciones crossmed web.20 marketing social jugabilidad advertising user gamification - designing for engagement games mobile-learning playability toread development

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  • gzicherm Gabe Zichermann , CEO, Author, Entrepreneur at Gamification.Co Hey everyone - wanted to invite you to join me at the Gamification Summit, September 15 & 16 in NYC. Lots of awesome speakers on the leading edge of gamification thought and strategy. Use code SLDS at http://gsummit.com to save 20% and register now.

    -Gabe
    10 months ago Reply
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  • CommunityActionHero Academic Skillz at Academic Skillz Superb!!! Thank You for presenting great concepts in a 'engaging' way. 10 months ago Reply
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  • fanminds Fanminds at Fanminds Great presentation! Also check out our presentation on gamification on http://www.slideshare.net/fanminds/110712-fanmindsslidesharexl 10 months ago Reply
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  • 250757804 250757804 how to download this as ppt ? 1 year ago Reply
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  • tenck tenck smart art : slide 18/40 1 year ago Reply
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  • zaiqq7 zaiqq7 I love the colour of this PPt 1 year ago Reply
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  • kashifmobin Kashif ul Mobin , UX / Web Designer at Arpatech Ltd. Helpful 1 year ago Reply
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Gamification - Designing for Engagement — Presentation Transcript