Gamification - Designing for Engagement

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Gamification is fundamentally rewriting the rules of engagement and design. We can leverage its techniques to create unprecedented connections with our customers, partners and stakeholders - while …

Gamification is fundamentally rewriting the rules of engagement and design. We can leverage its techniques to create unprecedented connections with our customers, partners and stakeholders - while increasing happiness and satisfaction.

This is the latest presentation on the strengths and opportunities in the gamification space by author, speaker and entrepreneur Gabe Zichermann - delivered at the Web2Expo event in San Francisco.

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  • Hey everyone - wanted to invite you to join me at the Gamification Summit, September 15 & 16 in NYC. Lots of awesome speakers on the leading edge of gamification thought and strategy. Use code SLDS at http://gsummit.com to save 20% and register now.

    -Gabe
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  • Superb!!! Thank You for presenting great concepts in a 'engaging' way.
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  • Great presentation! Also check out our presentation on gamification on http://www.slideshare.net/fanminds/110712-fanmindsslidesharexl
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  • Zynga\nMyTown, Foursquare\n\n
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  • Health\nEducation\nGovernment Reform\nJane will talk about this\n
  • Think of me as your Betty Crocker\n
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  • fictional xbox achievements from bungie game\n
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  • guild leaders in wow: who has control over key guild privileges such as who in the guild can invite new members, how much access each rank has to the guild bank or to guild sponsored repairs, or who in the guild can promote or demote (separate privileges) other members.\n
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  • Hot or Not if you want to message a cute boy/girl is like this\n
  • Hot or Not if you want to message a cute boy/girl is like this\n
  • There’s no way to lose, easy to follow, reveals complexity\n
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  • There’s no way to lose, easy to follow, reveals complexity\n
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  • Having two different currencies - redeemable for different things - works in some cases and allows you to have more flexibility. But this is AP. \n
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  • Notice they are for social actions\n
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Transcript

  • 1. GAMIFICATION:DESIGNING FOR ENGAGEMENT GABE ZICHERMANN, GAMIFICATION.CO
  • 2. SELL
  • 3. SEX SELLS
  • 4. MAGIC SELLS
  • 5. FREE STUFF SELLS
  • 6. FUN SELLS
  • 7. VIRTUAL GOODS ON THE MARCH 2014: $14bn 250% CAGR
  • 8. MOTIVATION
  • 9. ENGAGEMENTRecencyFrequencyDurationViralityRatings ESCORE
  • 10. Gamification is: the process ofusing game thinking and game mechanics to solve problems and engage users
  • 11. OUR LAST HOPE?
  • 12. GABE ZICHERMANN CHAIR, GAMIFICATION SUMMIT: GSUMMIT.COMAUTHOR “GAME BASED MARKETING” TEXT “GAMIFICATION BY DESIGN” EDITOR GAMIFICATION.CO ADVISOR & MENTOR SPEAKER, 25+ EVENTS/YEAR
  • 13. STRATEGY & DESIGN WE HELP THE WORLD’S TOP BRANDS, AGENCIES AND STARTUPS HARNESS THE POWER OF GAMIFICATION ACROSS A WIDE RANGE OF INDUSTRIES
  • 14. New York City: Sept 15 & 16http://gsummit.comUse Code SLDS to save 20% now!
  • 15. WHATS FUN?
  • 16. ANYTHING CAN BE FUN!
  • 17. BARTLE’S PLAYER TYPES ACTING KILLER ACHIEVERS PEOPLE ENVIRONMENT SOCIALIZER EXPLORERS INTERACTING
  • 18. design or serendipity?
  • 19. FLOW / “IN THE ZONE” (CZIKSZENTMIHALY)
  • 20. NOT TOO EASY
  • 21. PROGRESSION TO MASTERY
  • 22. weight watchers
  • 23. STATUSACCESSPOWERSTUFF
  • 24. THE FIRST :60 IS THE HARDEST
  • 25. TOO MUCHCHOICE
  • 26. X
  • 27. X
  • 28. COMMON APPROACH: TRAINING
  • 29. COMMON APPROACH: CONNECT, THEN REGISTER
  • 30. COMMON APPROACH: WIN FIRST, THEN REGISTER
  • 31. COMMON APPROACH: TUTORIAL LEVEL
  • 32. THE PATTERN: AS!AAS!R(I)1. ACTION2. SUCCESS!3. ACTION4. ACTION5. SUCCESS!6. REGISTER7. INVITE FRIENDS
  • 33. SELL?
  • 34. OR
  • 35. New York City: Sept 15 & 16http://gsummit.comUse Code SLDS to save 20% now!
  • 36. KEEP IN TOUCH @GZICHERM GABE@GAMIFICATION.CO GSUMMIT.COM