0
GAMIFICATION:DESIGNING FOR ENGAGEMENT           GABE ZICHERMANN, GAMIFICATION.CO
SELL
SEX SELLS
MAGIC SELLS
FREE STUFF SELLS
FUN SELLS
VIRTUAL GOODS ON THE MARCH                      2014: $14bn                      250% CAGR
MOTIVATION
ENGAGEMENTRecencyFrequencyDurationViralityRatings             ESCORE
Gamification is: the process ofusing game thinking and game mechanics to solve problems            and engage users
OUR LAST HOPE?
GABE ZICHERMANN     CHAIR, GAMIFICATION SUMMIT:                    GSUMMIT.COMAUTHOR “GAME BASED MARKETING”               ...
STRATEGY & DESIGN   WE HELP THE WORLD’S TOP BRANDS, AGENCIES AND STARTUPS HARNESS                            THE POWER OF ...
New York City: Sept 15 & 16http://gsummit.comUse Code SLDS to save 20% now!
WHATS FUN?
ANYTHING CAN BE FUN!
BARTLE’S PLAYER TYPES                           ACTING             KILLER                    ACHIEVERS   PEOPLE           ...
design or serendipity?
FLOW / “IN THE ZONE” (CZIKSZENTMIHALY)
NOT TOO EASY
PROGRESSION TO MASTERY
weight watchers
STATUSACCESSPOWERSTUFF
THE FIRST :60 IS THE HARDEST
TOO MUCHCHOICE
X
X
COMMON APPROACH: TRAINING
COMMON APPROACH: CONNECT, THEN REGISTER
COMMON APPROACH: WIN FIRST, THEN REGISTER
COMMON APPROACH: TUTORIAL LEVEL
THE PATTERN: AS!AAS!R(I)1. ACTION2. SUCCESS!3. ACTION4. ACTION5. SUCCESS!6. REGISTER7. INVITE FRIENDS
SELL?
OR
New York City: Sept 15 & 16http://gsummit.comUse Code SLDS to save 20% now!
KEEP IN TOUCH                @GZICHERM                GABE@GAMIFICATION.CO                GSUMMIT.COM
Gamification - Designing for Engagement
Gamification - Designing for Engagement
Gamification - Designing for Engagement
Gamification - Designing for Engagement
Gamification - Designing for Engagement
Gamification - Designing for Engagement
Gamification - Designing for Engagement
Gamification - Designing for Engagement
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Gamification - Designing for Engagement

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Gamification is fundamentally rewriting the rules of engagement and design. We can leverage its techniques to create unprecedented connections with our customers, partners and stakeholders - while increasing happiness and satisfaction.

This is the latest presentation on the strengths and opportunities in the gamification space by author, speaker and entrepreneur Gabe Zichermann - delivered at the Web2Expo event in San Francisco.

Published in: Design, Business
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  • Though this presentation is available for download. It throws up an error when trying to download.
    Please rectify.
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  • Hey everyone - wanted to invite you to join me at the Gamification Summit, September 15 & 16 in NYC. Lots of awesome speakers on the leading edge of gamification thought and strategy. Use code SLDS at http://gsummit.com to save 20% and register now.

    -Gabe
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  • Superb!!! Thank You for presenting great concepts in a 'engaging' way.
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  • Great presentation! Also check out our presentation on gamification on http://www.slideshare.net/fanminds/110712-fanmindsslidesharexl
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  • Zynga\nMyTown, Foursquare\n\n
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  • Health\nEducation\nGovernment Reform\nJane will talk about this\n
  • Think of me as your Betty Crocker\n
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  • fictional xbox achievements from bungie game\n
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  • guild leaders in wow: who has control over key guild privileges such as who in the guild can invite new members, how much access each rank has to the guild bank or to guild sponsored repairs, or who in the guild can promote or demote (separate privileges) other members.\n
  • http://www.flickr.com/photos/31589309@N00/\n
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  • Hot or Not if you want to message a cute boy/girl is like this\n
  • Hot or Not if you want to message a cute boy/girl is like this\n
  • There’s no way to lose, easy to follow, reveals complexity\n
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  • There’s no way to lose, easy to follow, reveals complexity\n
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  • Having two different currencies - redeemable for different things - works in some cases and allows you to have more flexibility. But this is AP. \n
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  • Notice they are for social actions\n
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  • Transcript of "Gamification - Designing for Engagement"

    1. 1. GAMIFICATION:DESIGNING FOR ENGAGEMENT GABE ZICHERMANN, GAMIFICATION.CO
    2. 2. SELL
    3. 3. SEX SELLS
    4. 4. MAGIC SELLS
    5. 5. FREE STUFF SELLS
    6. 6. FUN SELLS
    7. 7. VIRTUAL GOODS ON THE MARCH 2014: $14bn 250% CAGR
    8. 8. MOTIVATION
    9. 9. ENGAGEMENTRecencyFrequencyDurationViralityRatings ESCORE
    10. 10. Gamification is: the process ofusing game thinking and game mechanics to solve problems and engage users
    11. 11. OUR LAST HOPE?
    12. 12. GABE ZICHERMANN CHAIR, GAMIFICATION SUMMIT: GSUMMIT.COMAUTHOR “GAME BASED MARKETING” TEXT “GAMIFICATION BY DESIGN” EDITOR GAMIFICATION.CO ADVISOR & MENTOR SPEAKER, 25+ EVENTS/YEAR
    13. 13. STRATEGY & DESIGN WE HELP THE WORLD’S TOP BRANDS, AGENCIES AND STARTUPS HARNESS THE POWER OF GAMIFICATION ACROSS A WIDE RANGE OF INDUSTRIES
    14. 14. New York City: Sept 15 & 16http://gsummit.comUse Code SLDS to save 20% now!
    15. 15. WHATS FUN?
    16. 16. ANYTHING CAN BE FUN!
    17. 17. BARTLE’S PLAYER TYPES ACTING KILLER ACHIEVERS PEOPLE ENVIRONMENT SOCIALIZER EXPLORERS INTERACTING
    18. 18. design or serendipity?
    19. 19. FLOW / “IN THE ZONE” (CZIKSZENTMIHALY)
    20. 20. NOT TOO EASY
    21. 21. PROGRESSION TO MASTERY
    22. 22. weight watchers
    23. 23. STATUSACCESSPOWERSTUFF
    24. 24. THE FIRST :60 IS THE HARDEST
    25. 25. TOO MUCHCHOICE
    26. 26. X
    27. 27. X
    28. 28. COMMON APPROACH: TRAINING
    29. 29. COMMON APPROACH: CONNECT, THEN REGISTER
    30. 30. COMMON APPROACH: WIN FIRST, THEN REGISTER
    31. 31. COMMON APPROACH: TUTORIAL LEVEL
    32. 32. THE PATTERN: AS!AAS!R(I)1. ACTION2. SUCCESS!3. ACTION4. ACTION5. SUCCESS!6. REGISTER7. INVITE FRIENDS
    33. 33. SELL?
    34. 34. OR
    35. 35. New York City: Sept 15 & 16http://gsummit.comUse Code SLDS to save 20% now!
    36. 36. KEEP IN TOUCH @GZICHERM GABE@GAMIFICATION.CO GSUMMIT.COM
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