Gamification and Engagement

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A basic view of gamification in a short format with examples and design patterns. More info on gamification can be found at http://gamification.co

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Gamification and Engagement

  1. 1. gamification: new engagement gabe zichermann @gzicherm CC - FLICKR.COM/DEBAIRD
  2. 2. change is hard
  3. 3. Pew Research
  4. 4. COLLECTIVE CHANGE IS EXPONENTIAL INDIVIDUAL CHANGE IS LINEAR COPYRIGHT TIME INC
  5. 5. feedbackfriendsfun
  6. 6. gamification
  7. 7. GAMES ARE WIRED TO PRODUCE PLEASURE THE MOTIVATION TO PERSEVERE (IN GAMES) IS THE BRAIN SEEKING ANOTHER SURGE OF DOPAMINE wired for -- THE FUEL OF INTRINSIC REINFORCEMENT. pleasure Judy Willis MDCC FLICKR.COM/SCOTTFIDD
  8. 8. DOPAMINE: THE WONDER DRUG
  9. 9. GAMES CAN MAKE grey matterYOU SMARTER and gamesMAY ET AL - 2004-2008 -- JUGGLING FOR12 WEEKS MARKEDLY INCREASES GREYMATTER. THE ACT OF LEARNING NEW THINGS ISTHE TRIGGER, NOT PERFORMANCE.MULTILINGUAL CHILDREN HAVE MORE GREYMATTER, 15% BETTER STANDARDIZED TESTPERFORMANCE OVERALL CC FLICKR.COM/EL_MOMENTO_I_SITIO_APROPIADOS
  10. 10. MULTITASKING TO THE MAX: WOW CHAT VOICE CHAT TEXT OPERATE CHARACTER MANAGE: SHORT-TERM OBJECTIVE MANAGE: LONG-TERM OBJECTIVES multitasking MANAGE INTERRUPTS mastersCC FLICKR.COM/THATPATTI
  11. 11. too slow
  12. 12. gamification is: the process of using game thinking &mechanics to engage users
  13. 13. gamification is not just
  14. 14. ENGAGEMENTRecency EFrequencyDuration SCOREViralityRatings
  15. 15. hi, im gabe zichermann
  16. 16. gamification.co
  17. 17. PARTIAL CLIENT LIST
  18. 18. San Francisco, June 19-21GSummit.com
  19. 19. AUTOMOTIVE GAMIFICATION HONDA INSIGHT NISSAN LEAF TOYOTA PRIUS FORD FUSION
  20. 20. RYPPLE, FEEDBACK, GOALS & 360 EMPLOYEE ENGAGEMENTDUEPROPS
  21. 21. BARTLE’S PLAYER TYPES ACTING KILLERS ACHIEVERS PEOPLE ENVIRONMENT SOCIALIZERS EXPLORERS INTERACTING
  22. 22. STATUS
ACCESS
POWER
STUFF
  23. 23. @gzicherm

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