Gamification and Engagement

gamiﬁcation: new engagement gabe zichermann @gzicherm CC - FLICKR.COM/DEBAIRD

change is hard

Pew Research

COLLECTIVE CHANGE IS EXPONENTIAL INDIVIDUAL CHANGE IS LINEAR COPYRIGHT TIME INC

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gamiﬁcation

GAMES ARE WIRED TO PRODUCE PLEASURE THE MOTIVATION TO PERSEVERE (IN GAMES) IS THE BRAIN SEEKING ANOTHER SURGE OF DOPAMINE wired for -- THE FUEL OF INTRINSIC REINFORCEMENT. pleasure Judy Willis MDCC FLICKR.COM/SCOTTFIDD

DOPAMINE: THE WONDER DRUG

GAMES CAN MAKE grey matterYOU SMARTER and gamesMAY ET AL - 2004-2008 -- JUGGLING FOR12 WEEKS MARKEDLY INCREASES GREYMATTER. THE ACT OF LEARNING NEW THINGS ISTHE TRIGGER, NOT PERFORMANCE.MULTILINGUAL CHILDREN HAVE MORE GREYMATTER, 15% BETTER STANDARDIZED TESTPERFORMANCE OVERALL CC FLICKR.COM/EL_MOMENTO_I_SITIO_APROPIADOS

MULTITASKING TO THE MAX: WOW CHAT VOICE CHAT TEXT OPERATE CHARACTER MANAGE: SHORT-TERM OBJECTIVE MANAGE: LONG-TERM OBJECTIVES multitasking MANAGE INTERRUPTS mastersCC FLICKR.COM/THATPATTI

too slow

gamiﬁcation is: the process of using game thinking &mechanics to engage users

gamiﬁcation is not just

ENGAGEMENTRecency EFrequencyDuration SCOREViralityRatings

hi, im gabe zichermann

gamiﬁcation.co

PARTIAL CLIENT LIST

San Francisco, June 19-21GSummit.com

AUTOMOTIVE GAMIFICATION HONDA INSIGHT NISSAN LEAF TOYOTA PRIUS FORD FUSION

RYPPLE, FEEDBACK, GOALS & 360 EMPLOYEE ENGAGEMENTDUEPROPS

BARTLE’S PLAYER TYPES ACTING KILLERS ACHIEVERS PEOPLE ENVIRONMENT SOCIALIZERS EXPLORERS INTERACTING

STATUS ACCESS POWER STUFF

@gzicherm

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Gamification and Engagement

by Gabe Zichermann

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