big ideas
 about fun &
 community

   gabe zichermann
      @gzicherm
GameBasedMarketing.com
funware is the use of game
mechanics in non-game contexts
fun and theme are not correlated
what activities are fun?
the spoonful of sugar approach
sugar (loyalty) throughout history




Tangible       Cash       Loyalty    Virtual
 Goods      Incentives   Systems    Re...
costs and status value of loyalty

200


160


120


 80


 40


  0
   1800      1850             1900    1950           ...
at what cost, status?
at what cost, status?




$1,000,000             $100,000
funware loop
                  win conditions



  leaderboards
                                   challenges


          ...
mistakes have been made
mistakes have been made
 but we had fun anyway
theme & fun are not correlated

fun & work can merge with incentives

status is the best incentive

cash is less meaningfu...
now      soon   now/sept


   gabe zichermann
      @gzicherm
GameBasedMarketing.com
Game-Based Marketing / Funware at the New York Tech Meetup
Game-Based Marketing / Funware at the New York Tech Meetup
Game-Based Marketing / Funware at the New York Tech Meetup
Game-Based Marketing / Funware at the New York Tech Meetup
Game-Based Marketing / Funware at the New York Tech Meetup
Game-Based Marketing / Funware at the New York Tech Meetup
Game-Based Marketing / Funware at the New York Tech Meetup
Game-Based Marketing / Funware at the New York Tech Meetup
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Game-Based Marketing / Funware at the New York Tech Meetup

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At his New York Tech Meetup presentation, Gabe Zichermann discusses how to use Funware & Game Mechanics in a startup, and shares some of the most interesting revelations from his new book, Game-Based Marketing.

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Game-Based Marketing / Funware at the New York Tech Meetup

  1. 1. big ideas about fun & community gabe zichermann @gzicherm GameBasedMarketing.com
  2. 2. funware is the use of game mechanics in non-game contexts
  3. 3. fun and theme are not correlated
  4. 4. what activities are fun?
  5. 5. the spoonful of sugar approach
  6. 6. sugar (loyalty) throughout history Tangible Cash Loyalty Virtual Goods Incentives Systems Rewards 1800s 1930s 1980s 2000s
  7. 7. costs and status value of loyalty 200 160 120 80 40 0 1800 1850 1900 1950 2000 2050 loyalty costs status & social power
  8. 8. at what cost, status?
  9. 9. at what cost, status? $1,000,000 $100,000
  10. 10. funware loop win conditions leaderboards challenges point system status badges social networking
  11. 11. mistakes have been made
  12. 12. mistakes have been made but we had fun anyway
  13. 13. theme & fun are not correlated fun & work can merge with incentives status is the best incentive cash is less meaningful than you think it’s fun, even when you make mistakes
  14. 14. now soon now/sept gabe zichermann @gzicherm GameBasedMarketing.com
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