Opening remarks & "A Long Engagement"
Pageviews and MAU/DAU are dead. In our new, gamified world, we need a more powerful metric that easily conveys to advertisers, investors and even consumers, how engaging are our sites, apps and experiences. In this barnstorming keynote, Conference Chair and author of "Game Based Marketing" , Gabe Zichermann, will share the latest insights from his research on engagement metrics. Gabe will share the state of the art and lay out a clear path for you to measure your consumer engagement to maximize ROI and make the right decisions. Learn how Zynga and other successful social game design companies live and breathe metrics, and how you can bring that same discipline to your engagement marketing and design.