Gamification began as a tactical way to raise engagement in marketing and human resources. Now, leading companies are beginning to see it as a strategy that can transform their organizations and help them crush the competition. From consulting to enterprise software, health to education, smart teams are redefining how they grow human and brand capital, with astonishing results. Some of the leaders -- and laggards -- will surprise you, but their unique competitive edge is becoming increasingly clear. As the market evolves however, will gamification shift from an advantage to a must-have? How will the employees and customers of the future respond to an increasingly gamified world? Join Gabe Zichermann as he reveals the startling findings from his new book, The Gamification Revolution (McGraw Hill, 2013) - and shares critical insight to help your organization adapt and thrive in this fast-changing market.