Funware: Games Everywhere
Gabe Zichermann
CEO, rmbr
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all the world’s
a stage
life mirrors art
art mirrors life
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or: all the world’s a game
and we’re not just players - but creators
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Funware: the real world meets game design
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Global Financial Crisis:
let’s play a virtual world game
called “MortgageLand”
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grinding to earn gold
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challenges: group & single player
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rules are changed
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This Game is Great!
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Balance
the
Economy
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But what was the real mistake?
not understanding
game design & player
motivation
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the solution: replace regulators
with game designers
or let casinos run the economy: they can’t do
any more damage, can they?
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i see games everywhere
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three basic funware
designs
the games around us everyday
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what are the implications?
Funware and Game Design infiltrate:
Marketing
User Interface/Experience
Psychology
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Funware Changes Marketing
Games affect behavior more
predictably than marketing
Funware is cheaper in the
medium term to implement
than most marketing programs
Consumers increasingly
understand game concepts in
real life
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Funware changes UI/UX
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Funware & Psychology
Are we passive-aggressive, or just playing?
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the conclusion
Game design is a powerful We are both playing more
tool for analyzing and games and becoming better
controlling our world players
The more you look around, Everything can be more fun
the more games you’ll see
being played everywhere
Funware helps us understand
this game trend and lets us
deploy it in a business context
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available soon:
contact / more
information
gabe@rmbr.com
http://www.manning.com/zichermann/
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