Erika Noll Webb - Moving Gamification from Concept to Design to Development in Enterprise Applications
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Erika Noll Webb - Moving Gamification from Concept to Design to Development in Enterprise Applications

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Gamification is a great new area for Enterprise Applications, but sometimes moving a large organization forward can be quite a challenge. Erika will cover how to move a large organization from the......

Gamification is a great new area for Enterprise Applications, but sometimes moving a large organization forward can be quite a challenge. Erika will cover how to move a large organization from the concept of gamification to design and development. In the session, we'll review evangelizing efforts that worked, engaging user experience and product teams, developing and testing ideas for gamification with customers and finally the development of gamified enterprise application flows.

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  • 1. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 
  • 2. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 3. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 4. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 5. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.Copyright © 2013, Oracle and/or its affiliates. All rights reserved.www.ssmaritime.com 
  • 6. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Socialization Presentations to Product Teams Blogs, Articles, Social Networks Design Jams Work with Teams Research What else?
  • 7. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Resistance in the org Gamification is not aboutmaking a game out ofenterprise software Focus on business goalsand objectives User Experience www.twopennyparties.com
  • 8. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Presented basics ofgamification and gamemechanics Examples Brainstorming
  • 9. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Getting the word out Blog Articles Twitter Internal SocialNetwork
  • 10. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Executive Support Scenarios and Teams Gamifying the Day
  • 11. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Presented an overview of gamification to theorganization Proposed a gamification design jam› A great exercise› Supports our goal of innovation “Lower the bar for acceptance”
  • 12. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 15 application flows from all the product pillar teams› 15 teams of 9 members› Additional staff for administration and scoring Possible business goals to consider were provided Provided a user profile or persona
  • 13. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 14. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  • 15. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Have now run this session in multiple countrieswith multiple groups internally as well asconferences Have done it with as few as 3 teams of 3 people Have used the same flow for all teams
  • 16. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Presented on gamification and gamemechanics to any team who asked Worked with individual product teams to bea gamification resource for design
  • 17. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Focus Groups Customer Feedback Sessions Usability Sessions Refine and Redesign!
  • 18. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Started with a functional prototype Worked with management to determinetimeline Secured development resources to codegamified flows
  • 19. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.Copyright © 2013, Oracle and/or its affiliates. All rights reserved.