Dan Porter - "Come for the Game, Stay for the Community: Building and Sustaining Lasting Engagement Online"
by Gabe Zichermann on Jun 23, 2012
- 4,252 views
OMGPOP is one of the most successful online game portals, bridging the gap between classic gamers and non-gamers, action players and casual, flirty friends. But turning short-interval play into ...
OMGPOP is one of the most successful online game portals, bridging the gap between classic gamers and non-gamers, action players and casual, flirty friends. But turning short-interval play into long-term engagement isn’t a given, even for a brilliant team of game-loving developers. Find out how OMGPOP used the lessons of community and gamification to build an enduring community, break records for engagement and time-on-site, and still keep the fun, light and social atmosphere so crucial to their audience. The lessons – and data-rich analysis – are sure to make a difference in your community development.
Accessibility
Categories
Upload Details
Uploaded via SlideShare as Microsoft PowerPoint
Usage Rights
© All Rights Reserved
Statistics
- Likes
- 3
- Downloads
- 64
- Comments
- 0
- Embed Views
- Views on SlideShare
- 671
- Total Views
- 4,252
Thom Kozik