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Brian Wong - Making Rewards Work: The Kiip Story
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Brian Wong - Making Rewards Work: The Kiip Story

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There are many different ways of thinking about reward systems, and gamification makes use of many of them. Join Brian Wong, CEO of Kiip as he discusses the latest best-practices in reward design and …

There are many different ways of thinking about reward systems, and gamification makes use of many of them. Join Brian Wong, CEO of Kiip as he discusses the latest best-practices in reward design and how you can change the world by choosing the right virtual and real rewards.

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  • 1. CAPTURING@brian_wong for Gamification Summit 2013 from kiip.com:THE MOMENT
  • 2. WOW.THERE ARE 953 MILLION SMARTPHONESUBSCRIPTIONS WORLDWIDE.
  • 3. 64% OF ALL APPS DOWNLOADED AREGAMES.THE AVERAGE PERSON HAS 20+ APPS INSTALLEDON THEIR PHONES.
  • 4. THE CURRENT MOBILE AD EXPERIENCEDESTROYS THE USER EXPERIENCE.
  • 5. KIIP HELPS BRANDS REACH CONSUMERS DURING“HAPPINESS MOMENTS” ON THEIR PHONES.Reaching a high score Beating the bossBeating your lap time in a racing gameFinishing a game of SolitaireLogging a running workoutCompleting a day in a calorie counterReaching your fitness goalWalked 1-mileWorked out 5 days in a rowFinished building a fortressShared a loved photo with a friendMost sessions played without dyingFound the easter eggSolved 5 puzzles in a row
  • 6. 60mm330,100,000monthly moments (USA)21%averageengagement282,000,000+rewards served (now 8 per second)monthly unique~1000 apps 10countries
  • 7. FAST COMPANY’S TOP 50 MOST INNOVATIVECOMPANIES IN THE WORLD (#45) (WE BEAT MICROSOFT)
  • 8. “FIND THE HUMAN.”
  • 9. EXISTING PATTERNSOF MOMENTS
  • 10. FITNESS & HEALTHTrackers, fitness programs, quantified self
  • 11. MEANINGFULMOMENTS
  • 12. achieve reward2 3open1
  • 13. CURRENT STATE OF ADVERTISING
  • 14. NEEDS WHEEL
  • 15. MOMENTS OFEMOTIONAL
  • 16. MOBILE ASTHE HUB(Hollistic Utility Base)
  • 17. SERENDIPITOUS MOMENTS
  • 18. SURPRISEAND DELIGHT
  • 19. WHAT’S YOUR MOMENT?SPORTSCOOKINGCELEBRATIONPRODUCTIVITYJFDICLUMSYBEAUTYSOCIALUNPARALLELEDWINNINGGOALSWINNINGDINING
  • 20. brian@kiip.comtwitter.com/brian_wongwww.kiip.comKIIP IT REAL>>

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