Billy Rodgers and Jeff Coghlan - "Making Work Fun: Using Gamification Internally to Inspire Your Team, Enhance Culture and Build Better Products"

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In August of last year, RedCritter Tracker was launched to bring the fun and benefits of game mechanics to internal project management and software development. It’s since achieved a cult following …

In August of last year, RedCritter Tracker was launched to bring the fun and benefits of game mechanics to internal project management and software development. It’s since achieved a cult following of development communities and companies who are now experiencing the results of gamification in the workplace. We’ll look at how Matmi, a leading advergame developer, is using the gamified agile project management tool to inspire it’s team, increase productivity, build culture, and at the end of the day, make better games.

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  • BADGES - Sounds like a wonderful thing to implement with gamification in the workplace. I like that idea alot!

    Finding hidden badges would certainly get me amped up and going!
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  • 1. It’s Game-On For Business! • If Gamification works with our customers, than why not with our employees? • Deeply incorporate game mechanics to increase employee retention, engagement and productivity • Deploy in seconds, no integration required • Actually make work fun!
  • 2. RedCritter Tracker The only gamified project and team management solution www.redcrittertracker.com• Customers love it - rave reviews.• LapTop Magazine’s Top 10 Gamified Business Apps
  • 3. We’re not in unchartered waters • Status and incentives have shown to be very successful motivators in the workplace but have typically been used for sales and execs.  Titles  Corner Offices  Bonuses • RedCritter Tracker brings gamification to the designers, software developers and IT professionals, which are typically the gamers within any organization.
  • 4. Badges• There are 50 hidden badges that can be unlocked while working on company projects• Some fun, some serious• Some are multi-earn or expire• The badges create competition, fun and engagement
  • 5. RewardsUsers can redeem their points in a rewardsstore under the company’s controlIncent your team based on your company’s cultureNo one knows how toincent your team like you do!
  • 6. Customer Success Story Matmi: An award winning digital and brand engagement company out of the UK who has successfully gamified the advertising industry for clients such as Red Bull, Nokia and Lilly Allen. “It was as if the winds of fate blew our way, we stumbled across RedCritter Tracker. The digital Gods had answered the Matmian whimpers.” - Jeff Coughlan, CEO “With Base Camp I ruled with the stick, now with RedCritter, I rule with the carrot.” - Jeff Coughlan, CEO
  • 7. The Business Benefits •Increased employee productivity •Increased quality of work •Improved employee morale •Increased employee retention •Easy implementation (sign up and go!) “RedCritter has revolutionized the way we work and has actually helped us become more profitable.” - Jeff Coughlan, CEO