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Andrea Kuszewski - The Science of Motivation: Neurology, Psychology, Gamification
 

Andrea Kuszewski - The Science of Motivation: Neurology, Psychology, Gamification

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Gamification has proven to be a powerful tool in driving change across nearly all environments—business, personal goals, even education. What is it about Gamification that makes it so successful in ...

Gamification has proven to be a powerful tool in driving change across nearly all environments—business, personal goals, even education. What is it about Gamification that makes it so successful in changing behavior? It isn’t just about points or badges, or earning little gold stars. The best Gamification strategies are all about engagement, driven by MOTIVATION.

Science tells us that motivation is the single most important factor when it comes to learning and changing behavior—far more important than breadth of skill, or even innate talent. Increase motivation, and you will increase learning—surpassing limits in ways you never imagined—no matter the subject, domain, or context.

Join cognition expert Andrea Kuszewski for a lively, non-technical discussion of the science of motivation, dissecting that ‘magical’ process going on in the brain that is such a critical factor in engagement and learning.

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    Andrea Kuszewski - The Science of Motivation: Neurology, Psychology, Gamification Andrea Kuszewski - The Science of Motivation: Neurology, Psychology, Gamification Presentation Transcript

    • Andrea Kuszewski@AndreaKuszewskiThe Science of MotivationThe Neuroscience and Psychology Behind Gamification’s Power to Change BehaviorApril 16, 2013
    • The Science of MotivationWhy do we care about the brain whenwe talk about Gamification?
    • The Science of MotivationWhat is Gamification?“The process of using game mechanics and game thinking to engageusers to solve problems.” -GABE ZICHERMANN
    • The Science of MotivationWhat is Gamification?“The process of using game mechanics and game thinking to engageusers to solve problems.” -GABE ZICHERMANNCHANGING BEHAVIORMOTIVATION
    • The Science of MotivationHow do you motivate people tochange their behavior?
    • The Science of MotivationHow do you motivate people tochange their behavior?Incentives
    • The Science of MotivationHow do you motivate people tochange their behavior?BadgesIncentives
    • The Science of MotivationHow do you motivate people tochange their behavior?BadgesIncentivesPoints
    • The Science of MotivationHow do you motivate people tochange their behavior?BadgesIncentivesPointsDiscounts
    • The Science of MotivationHow do you motivate people tochange their behavior?FREE STUFF!!!!BadgesIncentivesPointsDiscounts
    • The Science of MotivationHow do you motivate people tochange their behavior?FREE STUFF!!!!BadgesIncentivesPointsDiscountsA Date with a Supermodel!
    • The Science of MotivationHow do you motivate people tochange their behavior?FREE STUFF!!!!BadgesIncentivesPointsDiscountsA Date with a Supermodel!Give them things they like
    • The Science of MotivationHow do you motivate people tochange their behavior?FREE STUFF!!!!BadgesIncentivesPointsDiscountsA Date with a Supermodel!Give them things they like ???
    • The Science of MotivationIs liking something the same as beingmotivated by it?Pleasure = BEHAVIOR CHANGE?
    • The Science of MotivationThe things that motivate a particularaudience, cohort, or person, may notbe what you would expect
    • The Science of MotivationIf you aren’t spending the majority of yourtime in the beginning of every projectidentifying what motivates your audience,YOU ARE DOING IT WRONG.
    • The Science of MotivationDopamine
    • The Science of MotivationDopaminePLEASURE AND MOTIVATION ARE TWO SEPARATE THINGS
    • The Science of Motivationpleasure motivation
    • The Science of Motivationpleasure motivation
    • The Science of Motivationpleasure motivationawesome!
    • The Science of Motivationpleasure motivation(sweet spot)awesome!
    • The Science of Motivationpleasure motivationDISTRESSawesome!
    • The Science of Motivationpleasure motivationDISTRESSawesome!
    • The Science of Motivationpleasure motivationDISTRESSstayalive!awesome!
    • The Science of MotivationExample: Learning
    • The Science of Motivation
    • The Science of MotivationThe single most important factor in learning is MOTIVATION
    • The Science of MotivationThe things that motivate an audienceto change their behavior may not bewhat you would expect.TAKE-HOME MESSAGE:DON’T ASSUME. INVESTIGATE.
    • The Science of MotivationThank you!Andrea Kuszewski@AndreaKuszewski