Zeimer bni preso_072810

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Here's a presentation I made today to BNI Embarcadero about my capabilities, some case studies, and my fee structure.

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Zeimer bni preso_072810

  1. 1. Zeimer’s Advertising Shoppe •  Copywriting •  Editing • Creative Director/ Project Manager • Audio Production • Blogging
  2. 2. Gil Zeimer :: Background <ul><li>3 rd generation San Franciscan – Mt. Zion </li></ul><ul><li>Raised in the Sunset; attended public schools </li></ul><ul><li>1976: Became an advertising copywriter. </li></ul><ul><li>Worked for large agencies in SF & Dallas. </li></ul><ul><li>1995: Launched Zeimer’s Advertising Shoppe. </li></ul><ul><li>Hobbies: Hiking, scuba diving, skiing, movies, reading, and writing. </li></ul>
  3. 3. The Zeimer Family: 1960
  4. 4. The Zeimer Family: 2010
  5. 5. What I Write & What It Costs I usually work on a project fee based on a rate of $100/hour. Discount for BNI members: $85/hour. Some examples…
  6. 6. 3-D Direct Response Project: Barclays Global Investors Problem: Contact Fortune 500 HR managers to expand BGI’s pension plan fund base. Solution: To appeal to HR managers, I wrote a headline for the box, “401(k) spoken here.” Inside, a personalized letter invited the prospect to call a toll-free number to schedule an appointment with a Barclays rep. The box contained 1/2 of a set of two-way walky-talky radios with the headline “Let’s Open a Line of Communication.” Cost: 20 hours = $2,000
  7. 7. 3-D Direct Response Project: Barclays Global Investors funds. Results : A 20% response rate. Of those, 25% agreed to an appointment with BGI, resulting in several million dollars in invested 401(k) pension funds.
  8. 8. Website Referral: Google keywords: “S.F. Freelance Financial Copywriter” (Before)
  9. 9. Website Referral: Google keywords: “S.F. Freelance Financial Copywriter” (After) 10- page Website & Brochure: $3800
  10. 10. Website Referral: Google keywords: “S.F. Freelance Financial Copywriter” (Brochure) 10- page Website & Brochure: $3800
  11. 11. Referral: Wells Fargo’s Card Design Studio (LA ad agency) 2 DM Packages: 2 Envelopes, 2 Letters, 2 Brochures, 2 Buck Slips = $3,500
  12. 12. Referral: Wells Fargo’s Card Design Studio (LA ad agency)
  13. 13. Referral: Wells Fargo’s Card Design Studio (LA ad agency)
  14. 14. Blog #1: mjsearch.com
  15. 15. Blog #2: avantpage.com
  16. 16. Referral Triggers Best referrals: • Graphic & Web designers/art directors • Ad agencies • Marketing and sales execs • Anyone who wants to enhance their Website with SEO keywords or with professionally written/edited materials • Other certified green businesses Industries I work with: • Healthcare • Packaged goods • Legal • Technology • Financial • Startups
  17. 17. www.zeimer.com <ul><li>Any questions? </li></ul><ul><li>See samples at www.zeimer . com </li></ul>

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