Target Your Content for Your Best Ever Presentations

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Target Your Content for Your Best Ever Presentations

  1. 1. You know thosepresentations that seem to go nowhere?
  2. 2. That leave you cold?
  3. 3. That never seem to have a point?
  4. 4. IBMYMCAKGBIRS
  5. 5. IBM YMCA KGB IRS
  6. 6. NUMBER-drivenpresentation?
  7. 7. How do you create aTargeted Message?
  8. 8. First, answer the followingfive questions.Stick with it until youare clear about all theanswers.
  9. 9. Question One: who is your audience?
  10. 10. How many will attend?Why are they attending?How well do you know them?What do you know about them?What is the mix of attendees?(age, experience, education, occupation, gender, etc.)
  11. 11. Question Two:What do you want to say?
  12. 12. Question Three:What do they want to hear?
  13. 13. …or not?
  14. 14. Question Four:What strategies will help you reconcile differencesbetween what you want to say and what they want tohear?
  15. 15. Question Five:What do youwant them to do,think, feel orremember at theend of yourpresentation?
  16. 16. Examples:Sign the contract…start doing or stop doingsomething…approve the project…adopt theproposal…learn something useful…feelgood…change their minds…have or maintain afavorable impression of you and yourorganization…or something else…
  17. 17. Now, turn your answers into aTargeted Messagethat is, a one sentence overview/preview of your presentationthat suggests why they should listen to your presentationand/or do what you are recommending.
  18. 18. Don’t forget the WIIFM* *What’s in it for me? The audience is always “tuned in” to that signal.
  19. 19. Test your Targeted Message Complete sentence Stresses benefits Audience will get it You like it You say it with ease 15-40 words
  20. 20. Say it out loud.
  21. 21. Asksomeoneto listento it.
  22. 22. Do you love it?
  23. 23. Be focused with a Targeted Message
  24. 24. Bad news message? 1. Don’t hide behind jargon 2. Focus on solutions not problems 3. Use neutral language 4. Keep message clear and simple
  25. 25. Typical Segments – Description – Options – Benefits – Research – Equipment – Costs – Safety features – Steps – Results – Schedule – Options – Risks – History – Competition
  26. 26. Links to SegmentsExamples:• What are some of the benefits?• Let’s examine some of the benefits• This slide details the benefits• Consider some of the benefits…
  27. 27. Bullets• Build parallel structure• Substitute bullets for numbers• Use cryptic style, not sentences• Avoid punctuation on slides
  28. 28. Level of detail• Time frame• Audience preference• Media choices – Hidden slides – Handout – Links to web sites• Other delivery methods – Discussion, games, prop s, stories, etc.• Short presentation, extended Q&A
  29. 29. Level of detail• Time frame• Audience preference• Media choices – Hidden slides – Handout – Links to web sites• Other delivery methods – Discussion, games, prop s, stories, etc.• Short presentation, extended Q&A
  30. 30. Links back to MessageExamples:• Now that we have discussed the benefits• So when you look at all the benefits• Overall, these benefits show…
  31. 31. Power of Three Opening • Consider audience concerns and attitudes • Use 3 statements, 3 questions or 3 images • Use parallel structure, repetition or alliteration • Make it brief and to the point • Practice so you don’t need notes

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