User Experience: An Industry (Always) in Transition

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I was invited to give a talk at Stanford's d.school, and here are my slides. I've updated them with more cohesive notes where possible. Some points of my talk were simply too much to include in the …

I was invited to give a talk at Stanford's d.school, and here are my slides. I've updated them with more cohesive notes where possible. Some points of my talk were simply too much to include in the notes. Enjoy!

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  • 1. User Experience: AnIndustry in Transition Always
  • 2. Studio ArchetypeAmericans increasingly Methodaccess the internet in Yahoo!different One™ Capital ways. Flickr Kosmix Adaptive Path
  • 3. • A bit of history• A definition of UX• Teams• 8 Principles• Process• Never stop asking
  • 4. A brief history of UX
  • 5. Software UsabilityEngineering Engineering (HCI)
  • 6. Graphic Software UsabilityDesign Engineering Engineering (HCI)
  • 7. Graphic Software UsabilityDesign Engineering Engineering (HCI)
  • 8. Graphic SoftwareDesign Engineering Product
  • 9. Waterfall Process
  • 10. www
  • 11. The web caused UX.
  • 12. Graphic DesignersDevelopersAnthropologistsEthnographersMarketersInteraction Designers
  • 13. WritersPsychologistsArchitectsAnalystsResearchers
  • 14. UX! Who are we?
  • 15. Information Designers
  • 16. Interface Designers
  • 17. User InterfaceDesigners
  • 18. Human InterfaceDesigners
  • 19. Information Architects
  • 20. Brand & IdentityArchitects
  • 21. Brand & InformationArchitects
  • 22. Architects for the NewEconomy™
  • 23. Interaction Designers
  • 24. User-centeredDesigners
  • 25. User ExperienceArchitects
  • 26. User ExperienceArchitectsDesigners
  • 27. User ExperienceArchitectsDesigners
  • 28. Experience Designers!
  • 29. Experience Designers
  • 30. Design Thinking™The Design Process™Agile UX™Lean UX™
  • 31. You can’t make shitwith only designers.
  • 32. What is UX right now?
  • 33. User Experience: howone feels about using aproduct, system, orservice.
  • 34. DemographicsContextMotivationsValuesFeelingsCulture
  • 35. Demographics
  • 36. Context
  • 37. Context
  • 38. Motivations
  • 39. So what’s measurable?
  • 40. How’s this get backinto the experience?
  • 41. What is UX Design?
  • 42. Experience design (XD) is the practice of designingproducts, processes, services, events, and environmentswith a focus placed on the quality of the user experienceand culturally relevant solutions, with less emphasisplaced on increasing and improving functionality of thedesign.[1] An emerging discipline, experience designdraws from many other disciplines including cognitivepsychology and perceptual psychology, linguistics,cognitive science, architecture and environmentaldesign, haptics, hazard analysis, product design, theatre,information design, information architecture,ethnography, brand strategy, interaction design, servicedesign, storytelling, heuristics, technical communicationand design thinking.
  • 43. User experience design (UXD) is a subset of the field ofexperience design that pertains to the creation of thearchitecture and interaction models that affect userexperience of a device or system. The scope of the fieldis directed at affecting "all aspects of the user’sinteraction with the product: how it is perceived, learned,and used."
  • 44. Our definition:Drawing on whateverand whomever youneed to in order todesign and buildawesome products.
  • 45. Teams
  • 46. If everyone on theteam isn’t part of theUX focus, you have aproblem.
  • 47. Everyone needs atleast a cursoryunderstanding of whatother folks do.
  • 48. MakersDevs Designers “Strategists”
  • 49. MakersDevs Designers “Strategists”
  • 50. Web+ MobileRetail spaceSearch Engine
  • 51. 8 PRINCIPLES(There should be 9.)
  • 52. Don’t get bogged down.
  • 53. When making productsand services, strategyand design are vaporwithout execution.
  • 54. 12,972
  • 55. Design doesn’t endwith a stack ofdocuments.
  • 56. Get to “code” as soonas possible.
  • 57. Be in touch with youraudience.
  • 58. Context overconsistency
  • 59. Say “No.”Often.
  • 60. When it matters, fasttrumps beautiful.
  • 61. Fast Beautiful Sticky AWESOME
  • 62. Process
  • 63. New Major idea BugLaunch V.2 V.3 Audience feedback New features
  • 64. UXish questions
  • 65. Who’s it for?
  • 66. What would I want todo first? And then?
  • 67. What am I (or they)trying to achieve?
  • 68. Where are peoplegoing to use this?
  • 69. What do the businessstakeholders want outof this?
  • 70. In what ways are wetrying to changesomeone’s (or agroup’s) behavior?
  • 71. What can we remove?
  • 72. Copywriting is design.
  • 73. In what ways can weimprove thecopywriting?
  • 74. HowIn what ways can weimprove thecopywriting?
  • 75. How can existingsolutions be improved?
  • 76. Why do current optionssuck so badly?
  • 77. What’s the best tool forthis job?
  • 78. UX is murky at best.That’s ok.
  • 79. @seabright@gzahnd@remotezygote