The Modern World:Spin Doctors & Ad Hacks

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Imagine what the world of advertising or PR would be like if TV disappeared today. Marketing, PR, advertising… all of those disciplines maximize every available medium, and TV is just one of them…

It’s interactive It’s not just a top-down medium It’s also a bottom-up one And a peer-to-peer one… It doesn’t just let brand talk to consumers It also let’s consumers talk to brands And other consumers…

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Ralph Paglia, Director - Digital Marketing at ADP Dealer Services, favorited this 1 month ago

The Modern World:Spin Doctors & Ad Hacks - Presentation Transcript

The Modern World: Spin Doctors & Ad Hacks
Imagine PR or Advertising if TV didn’t exist.
The Internet 2 Kinds of Different
The Multi-Medium
- Text
- Audio
- Video
Multi Direction Medium
The Social Medium
- Brands talk to Consumers…
- Consumers talk to Brands…
- Consumers talk to other Consumers…
Word of Mouth Then
Word of Mouth Now
The Result…
- 14% of people trust ads.
- 78% of people trust consumer
- recommendations
- Source: Nielsen Global Trust in Advertising Survey, 2007.
"Your brand is not what you say it is. It's what Google says it is." -- Chris Anderson Editor, Wired Magazine Author, The Long Tail
Social Media Marketing Public Relations Advertising Branding
Tools
- Personal Brand
- Blog
- Twitter
- LinkedIn
- Facebook
Training
- Find Your Community
- Follow
- Listen (3 months)
- Comment
- Contribute
Homework for Everyone
- SEO
- RSS
- Creative Commons
- API
- Meme
Homework for Admen
- CPM
- CPC
- CPA
Office Hours
- CT Moore
- [email_address]
- www.GypsyBandito.com
- www.SlideShare.net/gypsybandito