Social Media and Personal Branding Agence Ometz Feb. 16, 2011
Who Am I? <ul><ul><li>Agency Hack @nvi </li></ul></ul><ul><ul><li>Staff Editor @revenews </li></ul></ul><ul><ul><li>Netize...
Social Media Uses <ul><ul><li>Branding </li></ul></ul><ul><ul><li>Visibility </li></ul></ul><ul><ul><li>CRM </li></ul></ul...
Social Media Difference <ul><li>Multi-Medium </li></ul><ul><li>Two Way Medium </li></ul>
The Multi-Medium <ul><ul><li>Text </li></ul></ul><ul><ul><li>Images </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><u...
Two-Way Medium
Two-Way Medium <ul><ul><li>Brands talk to Consumers </li></ul></ul><ul><ul><li>Consumers talk to Brands </li></ul></ul><ul...
Word of Mouth Before
Word of Mouth Now
&quot;Your brand is not what you say it is. It's what Google says it is.&quot; -- Chris Anderson Editor,  Wired Magazine A...
Search & Personal Brand
Search - Opportunity <ul><ul><li>Be Found </li></ul></ul><ul><ul><li>Control What’s Found </li></ul></ul><ul><ul><li>Legit...
Search - Seriously <ul><li>73% don’t go past first page </li></ul><ul><li>71% don’t go past first 5 results </li></ul><ul>...
Search - Blended Results <ul><ul><li>Websites / Blogs </li></ul></ul><ul><ul><li>Social Media Profiles </li></ul></ul><ul>...
Search & Blogs <ul><ul><li>Updated Content ( comments ) </li></ul></ul><ul><ul><li>Structured Content </li></ul></ul><ul><...
Blogging Ideas <ul><ul><li>Industry Observations </li></ul></ul><ul><ul><li>Tutorials / How To’s </li></ul></ul><ul><ul><l...
Blog Options <ul><ul><li>Free Versions </li></ul></ul><ul><ul><li>Hosted Solutions </li></ul></ul><ul><ul><li>Professional...
Free Blog Options <ul><ul><li>Blogger.com </li></ul></ul><ul><ul><li>Wordpress.com </li></ul></ul><ul><ul><li>TypePad.com ...
Hosted Solutions <ul><ul><li>TypePad (Business) </li></ul></ul><ul><ul><li>SquareSpace </li></ul></ul><ul><ul><li>Wordpres...
Professional Install <ul><ul><li>WordPress.org  </li></ul></ul><ul><ul><li>MovableType </li></ul></ul><ul><ul><li>Drupal, ...
Blogging Ideas <ul><ul><li>Industry Observations </li></ul></ul><ul><ul><li>Tutorials / How To’s </li></ul></ul><ul><ul><l...
Image Ideas <ul><ul><li>Logos </li></ul></ul><ul><ul><li>Staff </li></ul></ul><ul><ul><li>Products </li></ul></ul><ul><ul>...
Video Ideas <ul><ul><li>Product Demos </li></ul></ul><ul><ul><li>Expert Interviews </li></ul></ul><ul><ul><li>Commercials ...
News Options <ul><ul><li>Coverage </li></ul></ul><ul><ul><li>Press Releases </li></ul></ul><ul><ul><li>Newswires </li></ul...
Social Profiles <ul><li>The Big 3 Accounts </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></...
Facebook <ul><ul><li>A place where  people  connect </li></ul></ul><ul><ul><li>A  personal  environment </li></ul></ul><ul...
Facebook <ul><ul><li>Profile ( Personal ) </li></ul></ul><ul><ul><li>Privacy ( Settings & Lists ) </li></ul></ul><ul><ul><...
Facebook To-Do’s <ul><ul><li>Share </li></ul></ul><ul><ul><ul><li>Status, Like, Upload, Tag </li></ul></ul></ul><ul><ul><l...
LinkedIn <ul><ul><li>Where  professional network </li></ul></ul><ul><ul><li>A  professional  environment </li></ul></ul><u...
LinkedIn <ul><ul><li>Personal Profiles </li></ul></ul><ul><ul><li>Groups  </li></ul></ul><ul><ul><li>Company Profiles </li...
LinkedIn To-Do’s <ul><ul><li>Personal Branding </li></ul></ul><ul><ul><ul><li>Pic / Bio / Expertise </li></ul></ul></ul><u...
LinkedIn Profile
LinkedIn Profile <ul><ul><li>Bio ( keywords ) </li></ul></ul><ul><ul><li>Resume ( keywords ) </li></ul></ul><ul><ul><li>Re...
LinkedIn Groups
LinkedIn Groups <ul><ul><li>Discussions </li></ul></ul><ul><ul><li>Member Networking </li></ul></ul><ul><ul><li>Jobs Opps ...
Company Profiles <ul><ul><li>Description ( keywords ) </li></ul></ul><ul><ul><li>Services ( keywords ) </li></ul></ul><ul>...
Company Profile
Company Services
Profile Analytics
Profile Analytics
Profile Analytics
Twitter <ul><ul><li>A place to  share & discuss </li></ul></ul><ul><ul><li>A  casual  environment </li></ul></ul><ul><ul><...
Twitter Profile <ul><ul><li>Name  </li></ul></ul><ul><ul><li>Bio / Pic </li></ul></ul><ul><ul><li>Username / URL </li></ul...
Twitter To-Do’s <ul><ul><li>Listen </li></ul></ul><ul><ul><ul><li>Follow, Follow Back, Lists </li></ul></ul></ul><ul><ul><...
The Tweet
The @Reply
The Retweet (RT)
The #Hashtag
Questions? <ul><li>CT Moore </li></ul><ul><li>[email_address] </li></ul><ul><li>www.GypsyBandito.com </li></ul><ul><li>@gy...
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Social Media & Personal Branding for Career Advancement

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Do you wish you could get more out of your LinkedIn, Facebook and/or Twitter accounts?

This presentation was given as part of a seminar on personal branding and career advancement. In it, we explore how to leverage social media to build and maintain an online personal brand that will help you get ahead in your career.

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  • SEO &amp; Social Media Roadmap for Online Publishers newspapers, bloggers, etc
  • Want people to see your content Returns users Monetize that content – short-term and/or long-term
  • It ’ s interactive It ’ s not just a top-down medium It ’ s also a bottom-up one And a peer-to-peer one … It doesn ’ t just let brand talk to consumers It also let ’ s consumers talk to brands And other consumers …
  • 30 different things that can show up in a blended result We’ll focus on the ones available to us Can’t all afford/need a website Blogs are cheaper alternatives, but not all of us are writers Social Media is for everybody
  • Now blogging is something that should have its own workshop – or maybe several. But I’m going to quickly discuss: - Why they’re such a powerful Social Medium - And the kind of content they’re good for in a professional setting
  • Blogs are cheaper alternatives, but not all of us are writers Social Media is for everybody Big 3 is not necessarily their size, but their IMPORTANCE
  • Social Media & Personal Branding for Career Advancement

    1. 1. Social Media and Personal Branding Agence Ometz Feb. 16, 2011
    2. 2. Who Am I? <ul><ul><li>Agency Hack @nvi </li></ul></ul><ul><ul><li>Staff Editor @revenews </li></ul></ul><ul><ul><li>Netizen @gypsybandito </li></ul></ul><ul><ul><li>> 5 Years Experience </li></ul></ul>
    3. 3. Social Media Uses <ul><ul><li>Branding </li></ul></ul><ul><ul><li>Visibility </li></ul></ul><ul><ul><li>CRM </li></ul></ul><ul><ul><li>Social “Notworking” </li></ul></ul>
    4. 4. Social Media Difference <ul><li>Multi-Medium </li></ul><ul><li>Two Way Medium </li></ul>
    5. 5. The Multi-Medium <ul><ul><li>Text </li></ul></ul><ul><ul><li>Images </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Audio </li></ul></ul>
    6. 6. Two-Way Medium
    7. 7. Two-Way Medium <ul><ul><li>Brands talk to Consumers </li></ul></ul><ul><ul><li>Consumers talk to Brands </li></ul></ul><ul><ul><li>Consumer talk to Consumers </li></ul></ul>
    8. 8. Word of Mouth Before
    9. 9. Word of Mouth Now
    10. 10. &quot;Your brand is not what you say it is. It's what Google says it is.&quot; -- Chris Anderson Editor, Wired Magazine Author, The Long Tail
    11. 11. Search & Personal Brand
    12. 12. Search - Opportunity <ul><ul><li>Be Found </li></ul></ul><ul><ul><li>Control What’s Found </li></ul></ul><ul><ul><li>Legitimacy / Credibility / Authority </li></ul></ul><ul><ul><li>Own the First Page </li></ul></ul>
    13. 13. Search - Seriously <ul><li>73% don’t go past first page </li></ul><ul><li>71% don’t go past first 5 results </li></ul><ul><li>10% go to 3rd result </li></ul><ul><li>4.5% go to 5th result </li></ul>
    14. 14. Search - Blended Results <ul><ul><li>Websites / Blogs </li></ul></ul><ul><ul><li>Social Media Profiles </li></ul></ul><ul><ul><li>Images / Video </li></ul></ul><ul><ul><li>News </li></ul></ul>
    15. 15. Search & Blogs <ul><ul><li>Updated Content ( comments ) </li></ul></ul><ul><ul><li>Structured Content </li></ul></ul><ul><ul><li>RSS Feed </li></ul></ul><ul><ul><li>Interlinking </li></ul></ul>
    16. 16. Blogging Ideas <ul><ul><li>Industry Observations </li></ul></ul><ul><ul><li>Tutorials / How To’s </li></ul></ul><ul><ul><li>Company News </li></ul></ul><ul><ul><li>Something More… </li></ul></ul>
    17. 17. Blog Options <ul><ul><li>Free Versions </li></ul></ul><ul><ul><li>Hosted Solutions </li></ul></ul><ul><ul><li>Professional Install / Build </li></ul></ul>
    18. 18. Free Blog Options <ul><ul><li>Blogger.com </li></ul></ul><ul><ul><li>Wordpress.com </li></ul></ul><ul><ul><li>TypePad.com (Micro) </li></ul></ul>
    19. 19. Hosted Solutions <ul><ul><li>TypePad (Business) </li></ul></ul><ul><ul><li>SquareSpace </li></ul></ul><ul><ul><li>Wordpress.com ($12-$25) </li></ul></ul>
    20. 20. Professional Install <ul><ul><li>WordPress.org </li></ul></ul><ul><ul><li>MovableType </li></ul></ul><ul><ul><li>Drupal, Joomla, etc… </li></ul></ul>
    21. 21. Blogging Ideas <ul><ul><li>Industry Observations </li></ul></ul><ul><ul><li>Tutorials / How To’s </li></ul></ul><ul><ul><li>Company News </li></ul></ul><ul><ul><li>Something More… </li></ul></ul>
    22. 22. Image Ideas <ul><ul><li>Logos </li></ul></ul><ul><ul><li>Staff </li></ul></ul><ul><ul><li>Products </li></ul></ul><ul><ul><li>Events </li></ul></ul>
    23. 23. Video Ideas <ul><ul><li>Product Demos </li></ul></ul><ul><ul><li>Expert Interviews </li></ul></ul><ul><ul><li>Commercials </li></ul></ul><ul><ul><li>Professional Vlog </li></ul></ul>
    24. 24. News Options <ul><ul><li>Coverage </li></ul></ul><ul><ul><li>Press Releases </li></ul></ul><ul><ul><li>Newswires </li></ul></ul>
    25. 25. Social Profiles <ul><li>The Big 3 Accounts </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Secondary / Alternative Accounts </li></ul><ul><ul><li>YouTube, Vimeo, Flickr, etc… </li></ul></ul>
    26. 26. Facebook <ul><ul><li>A place where people connect </li></ul></ul><ul><ul><li>A personal environment </li></ul></ul><ul><ul><li>Personal / Professional Collide </li></ul></ul><ul><ul><li>Limited Privacy </li></ul></ul>
    27. 27. Facebook <ul><ul><li>Profile ( Personal ) </li></ul></ul><ul><ul><li>Privacy ( Settings & Lists ) </li></ul></ul><ul><ul><li>Pages ( Fans & Likes ) </li></ul></ul><ul><ul><li>Facebook Connect </li></ul></ul>
    28. 28. Facebook To-Do’s <ul><ul><li>Share </li></ul></ul><ul><ul><ul><li>Status, Like, Upload, Tag </li></ul></ul></ul><ul><ul><li>Interact </li></ul></ul><ul><ul><ul><li>Wall, Messaging, Chat, Groups k </li></ul></ul></ul><ul><ul><li>Reconnect </li></ul></ul><ul><ul><ul><li>Network, Events, Reminders </li></ul></ul></ul>
    29. 29. LinkedIn <ul><ul><li>Where professional network </li></ul></ul><ul><ul><li>A professional environment </li></ul></ul><ul><ul><li>Controlled Privacy </li></ul></ul>
    30. 30. LinkedIn <ul><ul><li>Personal Profiles </li></ul></ul><ul><ul><li>Groups </li></ul></ul><ul><ul><li>Company Profiles </li></ul></ul><ul><ul><li>Job Posts </li></ul></ul>
    31. 31. LinkedIn To-Do’s <ul><ul><li>Personal Branding </li></ul></ul><ul><ul><ul><li>Pic / Bio / Expertise </li></ul></ul></ul><ul><ul><li>Network </li></ul></ul><ul><ul><ul><li>Connect / Recommend </li></ul></ul></ul><ul><ul><ul><li>Introductions </li></ul></ul></ul><ul><ul><ul><li>Job Marketing </li></ul></ul></ul>
    32. 32. LinkedIn Profile
    33. 33. LinkedIn Profile <ul><ul><li>Bio ( keywords ) </li></ul></ul><ul><ul><li>Resume ( keywords ) </li></ul></ul><ul><ul><li>Recommendations </li></ul></ul><ul><ul><li>100% Complete </li></ul></ul>
    34. 34. LinkedIn Groups
    35. 35. LinkedIn Groups <ul><ul><li>Discussions </li></ul></ul><ul><ul><li>Member Networking </li></ul></ul><ul><ul><li>Jobs Opps & Promo </li></ul></ul>
    36. 36. Company Profiles <ul><ul><li>Description ( keywords ) </li></ul></ul><ul><ul><li>Services ( keywords ) </li></ul></ul><ul><ul><li>Employee Profiles </li></ul></ul><ul><ul><li>Analytics </li></ul></ul>
    37. 37. Company Profile
    38. 38. Company Services
    39. 39. Profile Analytics
    40. 40. Profile Analytics
    41. 41. Profile Analytics
    42. 42. Twitter <ul><ul><li>A place to share & discuss </li></ul></ul><ul><ul><li>A casual environment </li></ul></ul><ul><ul><li>Real Time </li></ul></ul><ul><ul><ul><li>Status, Like, Upload, Tag </li></ul></ul></ul><ul><ul><li>Complete Privacy </li></ul></ul><ul><ul><li>Complete Privacy </li></ul></ul>
    43. 43. Twitter Profile <ul><ul><li>Name </li></ul></ul><ul><ul><li>Bio / Pic </li></ul></ul><ul><ul><li>Username / URL </li></ul></ul><ul><ul><li>Advanced </li></ul></ul><ul><ul><ul><li>Design, Clients, Lists, WeFollow </li></ul></ul></ul>
    44. 44. Twitter To-Do’s <ul><ul><li>Listen </li></ul></ul><ul><ul><ul><li>Follow, Follow Back, Lists </li></ul></ul></ul><ul><ul><li>Share </li></ul></ul><ul><ul><ul><li>Tweets, Retweets </li></ul></ul></ul><ul><ul><li>Discuss </li></ul></ul><ul><ul><ul><li>@replies, #hashtags, DMs </li></ul></ul></ul>
    45. 45. The Tweet
    46. 46. The @Reply
    47. 47. The Retweet (RT)
    48. 48. The #Hashtag
    49. 49. Questions? <ul><li>CT Moore </li></ul><ul><li>[email_address] </li></ul><ul><li>www.GypsyBandito.com </li></ul><ul><li>@gypsybandito </li></ul>
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