Social Media Marketing<br />AgenceOmetz, June 15, 2010<br />Instructor: CT Moore<br />
CT Moore<br /><ul><li>AccountStrategest @ NVI
Staff Editor @ Revenews.com
VideoPodcaster @ GeekCast.fm
Over 5 YearsExperience in New Media</li></li></ul><li>Social Media Difference<br />Multi-Medium<br />Two Way Medium<br />
The Multi-Medium<br />Text<br />Audio<br />Video<br />
Two Way Medium<br />
Getting Social<br /><ul><li>Brands talk to Consumers…
Consumers talk to Brands…
Consumers talk to otherConsumers…</li></li></ul><li>Word of Mouth Before<br />
Word of Mouth Now<br />
What’s It Good For?<br />Branding<br />Visibility<br />CRM<br />Wasting Time<br />
Branding & Visibility<br />Blended Search Optimization<br />Online Reputation Management<br />
"Your brand is not what you say it is. It's what Google says it is."<br />-- Chris Anderson<br />Editor, Wired Magazine<br...
Social Media &Reputation Management<br />
Modern Search Results<br />
Opportunity<br /><ul><li>GetFound
Control What’sFound
Legitimacy / Authority
Own the First Page</li></li></ul><li>Seriously<br /><ul><li>73% don’t go past first page
71% don’t go past first 5 results
10% go to 3rd result
4.5% go to 5th result</li></li></ul><li>Blended Search<br />Websites / Blogs<br />Social Media Profiles<br /> Images / Vid...
Blogging & SEO<br />Updated Content<br />Structured Content<br />RSS Feed<br />Interlinking<br />
Blogging Ideas<br /><ul><li>Industry Observations
Tutorials / How To’s
Company News
Something More Personal</li></li></ul><li>Blog Options<br /><ul><li>Standalone
Free
Wordpress, Blogger…
Subscription
SquareSpace, TypePad…</li></li></ul><li>Image Ideas<br /> Avatar<br /> Staff / Team<br /> Products<br /> Events<br />
Video Ideas<br /> Product Demos<br /> Expert Interviews<br />Commercials<br /> Professional Vlog<br />
Social Profiles<br />The Big 3 Accounts<br /><ul><li>Facebook
Twitter
LinkedIn</li></ul>Secondary / Alternative Accounts<br /><ul><li>YouTube, Vimeo, Flickr, etc…</li></li></ul><li>The Big 3<b...
Facebook<br /><ul><li>A place where people connect
A personal environment
Personal / Professional Collide
Limited Privacy
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Social Media Marketing 101

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This presentation was given at Agence Ometz on June 15, 2010. The session covered how to set up and get more out of your presence on LinkedIn, Facebook and/or Twitter accounts.

There was also a workshop component where the audience got hands on experience using social media tools to grow their professional network, expand business opportunities, and advance their career.

The topics and themese included:

* Reputation Management: Understand social media to manage your online professional brand and reputation.
* Business Development: Apply social networking to find business leads and career opportunities.
* Features & Functions (in the computer lab): Get an overview about opening and managing Linked In, Facebook and Twitter accounts.

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  • Describes a Twitter update. A tweet is basically whatever you type into the Web box to answer that question, using 140 characters or less. People tweet personal messages, random thoughts, post links, or anything else that fits in the character requirements.
  • The @reply means a Twitter update (a tweet) that is directed to another user in reply to their update. An @reply will be saved in the user&apos;s &quot;Replies&quot; tab. Replies are sent either by clicking the &apos;reply&apos; icon next to an update or typing @ username message (e.g., @user I saw that movie too).
  • The @reply means a Twitter update (a tweet) that is directed to another user in reply to their update. An @reply will be saved in the user&apos;s &quot;Replies&quot; tab. Replies are sent either by clicking the &apos;reply&apos; icon next to an update or typing @ username message (e.g., @user I saw that movie too).
  • Abbreviated as RT, retweet is used on Twitter to show you are tweeting something that was posted by another user. The format is RT @username where username is the Twitter name of the person you are retweeting.
  • A hash tag or hashtag is a way of organizing your updates for Twitter search engines. Users prefix a message with a community-driven hash tag to enable others to discover relevant posts. One commonly used hash tag on Twitter is #followfriday where users network by providing the names of their favorite people to follow on Twitter.
  • Social Media Marketing 101

    1. 1. Social Media Marketing<br />AgenceOmetz, June 15, 2010<br />Instructor: CT Moore<br />
    2. 2. CT Moore<br /><ul><li>AccountStrategest @ NVI
    3. 3. Staff Editor @ Revenews.com
    4. 4. VideoPodcaster @ GeekCast.fm
    5. 5. Over 5 YearsExperience in New Media</li></li></ul><li>Social Media Difference<br />Multi-Medium<br />Two Way Medium<br />
    6. 6. The Multi-Medium<br />Text<br />Audio<br />Video<br />
    7. 7. Two Way Medium<br />
    8. 8. Getting Social<br /><ul><li>Brands talk to Consumers…
    9. 9. Consumers talk to Brands…
    10. 10. Consumers talk to otherConsumers…</li></li></ul><li>Word of Mouth Before<br />
    11. 11. Word of Mouth Now<br />
    12. 12. What’s It Good For?<br />Branding<br />Visibility<br />CRM<br />Wasting Time<br />
    13. 13. Branding & Visibility<br />Blended Search Optimization<br />Online Reputation Management<br />
    14. 14. "Your brand is not what you say it is. It's what Google says it is."<br />-- Chris Anderson<br />Editor, Wired Magazine<br />Author, The Long Tail<br />
    15. 15. Social Media &Reputation Management<br />
    16. 16. Modern Search Results<br />
    17. 17. Opportunity<br /><ul><li>GetFound
    18. 18. Control What’sFound
    19. 19. Legitimacy / Authority
    20. 20. Own the First Page</li></li></ul><li>Seriously<br /><ul><li>73% don’t go past first page
    21. 21. 71% don’t go past first 5 results
    22. 22. 10% go to 3rd result
    23. 23. 4.5% go to 5th result</li></li></ul><li>Blended Search<br />Websites / Blogs<br />Social Media Profiles<br /> Images / Video / News<br />
    24. 24. Blogging & SEO<br />Updated Content<br />Structured Content<br />RSS Feed<br />Interlinking<br />
    25. 25. Blogging Ideas<br /><ul><li>Industry Observations
    26. 26. Tutorials / How To’s
    27. 27. Company News
    28. 28. Something More Personal</li></li></ul><li>Blog Options<br /><ul><li>Standalone
    29. 29. Free
    30. 30. Wordpress, Blogger…
    31. 31. Subscription
    32. 32. SquareSpace, TypePad…</li></li></ul><li>Image Ideas<br /> Avatar<br /> Staff / Team<br /> Products<br /> Events<br />
    33. 33. Video Ideas<br /> Product Demos<br /> Expert Interviews<br />Commercials<br /> Professional Vlog<br />
    34. 34. Social Profiles<br />The Big 3 Accounts<br /><ul><li>Facebook
    35. 35. Twitter
    36. 36. LinkedIn</li></ul>Secondary / Alternative Accounts<br /><ul><li>YouTube, Vimeo, Flickr, etc…</li></li></ul><li>The Big 3<br />Facebook<br />Twitter<br />LinkedIn<br />
    37. 37. Facebook<br /><ul><li>A place where people connect
    38. 38. A personal environment
    39. 39. Personal / Professional Collide
    40. 40. Limited Privacy
    41. 41. Apps, Public Profiles</li></li></ul><li>Facebook To-Do’s<br /><ul><li>Share
    42. 42. Status, Like, Upload, Tag
    43. 43. Interact
    44. 44. Wall, Messaging, Chat, Groups
    45. 45. Reconnect
    46. 46. Network, Events, Reminders</li></li></ul><li>Facebook Profile<br /><ul><li>PersonalInfo
    47. 47. Name / Email
    48. 48. DOB
    49. 49. Friends
    50. 50. Network
    51. 51. Profile URL
    52. 52. www.facebook.com/YourName</li></li></ul><li>Twitter<br /><ul><li>A place to share & discuss
    53. 53. A casualenvironment
    54. 54. Real Time
    55. 55. Desktop Clients, Apps, Widgets
    56. 56. Complete Privacy</li></li></ul><li>Tiwtter To-Do’s<br /><ul><li>Listen
    57. 57. Follow, Follow Back, Lists
    58. 58. Share
    59. 59. Tweets, RTs
    60. 60. Discuss
    61. 61. @replies, #hashtags, DMs</li></li></ul><li>The Tweet<br />
    62. 62. The @reply<br />
    63. 63. The @reply<br />
    64. 64. The Retweet (RT)<br />
    65. 65. The Hashtag<br />
    66. 66. Twitter Profile<br /><ul><li>Name
    67. 67. Bio / Pic
    68. 68. Username / URL
    69. 69. Advance
    70. 70. Design, Phone, Lists, WeFollow</li></li></ul><li>LinkedIn<br /><ul><li>A place where professionals network
    71. 71. A professional environment
    72. 72. Professional Conduct
    73. 73. Controlled Privacy</li></li></ul><li>LinkedIin To-Do’s<br /><ul><li>Personal Branding
    74. 74. Pic / Bio / Experience
    75. 75. Network
    76. 76. Connect / Recommend
    77. 77. Introductions
    78. 78. Job Market</li></li></ul><li>Linked Profiles<br /><ul><li>Name / Pic / Power Bio
    79. 79. Experience
    80. 80. Resume, Education, Reccomendations
    81. 81. Contacts
    82. 82. Site, Blog, Twitter, Facebook, etc…</li></li></ul><li>Linked Profiles<br />
    83. 83. 5 Step Program<br />Find Your Community<br />Follow Influencers<br />Listen & Share (3 months)<br />Comment<br />Contribute<br />
    84. 84. Office Hours<br />CT Moore<br />ctmoore@SocialEd.org<br />www.SocialEd.org<br />www.SlideShare.net/gypsybandito<br />

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