• Save
Social Media Marketing 101
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Social Media Marketing 101

on

  • 1,171 views

This presentation was given at Agence Ometz on June 15, 2010. The session covered how to set up and get more out of your presence on LinkedIn, Facebook and/or Twitter accounts. ...

This presentation was given at Agence Ometz on June 15, 2010. The session covered how to set up and get more out of your presence on LinkedIn, Facebook and/or Twitter accounts.

There was also a workshop component where the audience got hands on experience using social media tools to grow their professional network, expand business opportunities, and advance their career.

The topics and themese included:

* Reputation Management: Understand social media to manage your online professional brand and reputation.
* Business Development: Apply social networking to find business leads and career opportunities.
* Features & Functions (in the computer lab): Get an overview about opening and managing Linked In, Facebook and Twitter accounts.

Statistics

Views

Total Views
1,171
Views on SlideShare
1,147
Embed Views
24

Actions

Likes
4
Downloads
1
Comments
0

4 Embeds 24

http://www.socialed.org 19
http://socialed.ca 3
http://socialed.org 1
https://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Describes a Twitter update. A tweet is basically whatever you type into the Web box to answer that question, using 140 characters or less. People tweet personal messages, random thoughts, post links, or anything else that fits in the character requirements.
  • The @reply means a Twitter update (a tweet) that is directed to another user in reply to their update. An @reply will be saved in the user's "Replies" tab. Replies are sent either by clicking the 'reply' icon next to an update or typing @ username message (e.g., @user I saw that movie too).
  • The @reply means a Twitter update (a tweet) that is directed to another user in reply to their update. An @reply will be saved in the user's "Replies" tab. Replies are sent either by clicking the 'reply' icon next to an update or typing @ username message (e.g., @user I saw that movie too).
  • Abbreviated as RT, retweet is used on Twitter to show you are tweeting something that was posted by another user. The format is RT @username where username is the Twitter name of the person you are retweeting.
  • A hash tag or hashtag is a way of organizing your updates for Twitter search engines. Users prefix a message with a community-driven hash tag to enable others to discover relevant posts. One commonly used hash tag on Twitter is #followfriday where users network by providing the names of their favorite people to follow on Twitter.

Social Media Marketing 101 Presentation Transcript

  • 1. Social Media Marketing
    AgenceOmetz, June 15, 2010
    Instructor: CT Moore
  • 2. CT Moore
    • AccountStrategest @ NVI
    • 3. Staff Editor @ Revenews.com
    • 4. VideoPodcaster @ GeekCast.fm
    • 5. Over 5 YearsExperience in New Media
  • Social Media Difference
    Multi-Medium
    Two Way Medium
  • 6. The Multi-Medium
    Text
    Audio
    Video
  • 7. Two Way Medium
  • 8. Getting Social
    • Brands talk to Consumers…
    • 9. Consumers talk to Brands…
    • 10. Consumers talk to otherConsumers…
  • Word of Mouth Before
  • 11. Word of Mouth Now
  • 12. What’s It Good For?
    Branding
    Visibility
    CRM
    Wasting Time
  • 13. Branding & Visibility
    Blended Search Optimization
    Online Reputation Management
  • 14. "Your brand is not what you say it is. It's what Google says it is."
    -- Chris Anderson
    Editor, Wired Magazine
    Author, The Long Tail
  • 15. Social Media &Reputation Management
  • 16. Modern Search Results
  • 17. Opportunity
    • GetFound
    • 18. Control What’sFound
    • 19. Legitimacy / Authority
    • 20. Own the First Page
  • Seriously
    • 73% don’t go past first page
    • 21. 71% don’t go past first 5 results
    • 22. 10% go to 3rd result
    • 23. 4.5% go to 5th result
  • Blended Search
    Websites / Blogs
    Social Media Profiles
    Images / Video / News
  • 24. Blogging & SEO
    Updated Content
    Structured Content
    RSS Feed
    Interlinking
  • 25. Blogging Ideas
    • Industry Observations
    • 26. Tutorials / How To’s
    • 27. Company News
    • 28. Something More Personal
  • Blog Options
    • Standalone
    • 29. Free
    • 30. Wordpress, Blogger…
    • 31. Subscription
    • 32. SquareSpace, TypePad…
  • Image Ideas
    Avatar
    Staff / Team
    Products
    Events
  • 33. Video Ideas
    Product Demos
    Expert Interviews
    Commercials
    Professional Vlog
  • 34. Social Profiles
    The Big 3 Accounts
    • Facebook
    • 35. Twitter
    • 36. LinkedIn
    Secondary / Alternative Accounts
    • YouTube, Vimeo, Flickr, etc…
  • The Big 3
    Facebook
    Twitter
    LinkedIn
  • 37. Facebook
    • A place where people connect
    • 38. A personal environment
    • 39. Personal / Professional Collide
    • 40. Limited Privacy
    • 41. Apps, Public Profiles
  • Facebook To-Do’s
    • Share
    • 42. Status, Like, Upload, Tag
    • 43. Interact
    • 44. Wall, Messaging, Chat, Groups
    • 45. Reconnect
    • 46. Network, Events, Reminders
  • Facebook Profile
    • PersonalInfo
    • 47. Name / Email
    • 48. DOB
    • 49. Friends
    • 50. Network
    • 51. Profile URL
    • 52. www.facebook.com/YourName
  • Twitter
    • A place to share & discuss
    • 53. A casualenvironment
    • 54. Real Time
    • 55. Desktop Clients, Apps, Widgets
    • 56. Complete Privacy
  • Tiwtter To-Do’s
    • Listen
    • 57. Follow, Follow Back, Lists
    • 58. Share
    • 59. Tweets, RTs
    • 60. Discuss
    • 61. @replies, #hashtags, DMs
  • The Tweet
  • 62. The @reply
  • 63. The @reply
  • 64. The Retweet (RT)
  • 65. The Hashtag
  • 66. Twitter Profile
    • Name
    • 67. Bio / Pic
    • 68. Username / URL
    • 69. Advance
    • 70. Design, Phone, Lists, WeFollow
  • LinkedIn
    • A place where professionals network
    • 71. A professional environment
    • 72. Professional Conduct
    • 73. Controlled Privacy
  • LinkedIin To-Do’s
    • Personal Branding
    • 74. Pic / Bio / Experience
    • 75. Network
    • 76. Connect / Recommend
    • 77. Introductions
    • 78. Job Market
  • Linked Profiles
    • Name / Pic / Power Bio
    • 79. Experience
    • 80. Resume, Education, Reccomendations
    • 81. Contacts
    • 82. Site, Blog, Twitter, Facebook, etc…
  • Linked Profiles
  • 83. 5 Step Program
    Find Your Community
    Follow Influencers
    Listen & Share (3 months)
    Comment
    Contribute
  • 84. Office Hours
    CT Moore
    ctmoore@SocialEd.org
    www.SocialEd.org
    www.SlideShare.net/gypsybandito