Social Media Marketing 101
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This presentation was given at Agence Ometz on June 15, 2010. The session covered how to set up and get more out of your presence on LinkedIn, Facebook and/or Twitter accounts. There was also a workshop component where the audience got hands on experience using social media tools to grow their professional network, expand business opportunities, and advance their career. The topics and themese included: * Reputation Management: Understand social media to manage your online professional brand and reputation. * Business Development: Apply social networking to find business leads and career opportunities. * Features & Functions (in the computer lab): Get an overview about opening and managing Linked In, Facebook and Twitter accounts.
![CT Moore ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Social Media Marketing 101
- 1. Social Media Marketing AgenceOmetz, June 15, 2010 Instructor: CT Moore
- 3. Staff Editor @ Revenews.com
- 6. The Multi-Medium Text Audio Video
- 9. Consumers talk to Brands…
- 11. Word of Mouth Now
- 12. What’s It Good For? Branding Visibility CRM Wasting Time
- 13. Branding & Visibility Blended Search Optimization Online Reputation Management
- 14. "Your brand is not what you say it is. It's what Google says it is." -- Chris Anderson Editor, Wired Magazine Author, The Long Tail
- 15. Social Media &Reputation Management
- 21. 71% don’t go past first 5 results
- 22. 10% go to 3rd result
- 24. Blogging & SEO Updated Content Structured Content RSS Feed Interlinking
- 26. Tutorials / How To’s
- 27. Company News
- 29. Free
- 31. Subscription
- 33. Video Ideas Product Demos Expert Interviews Commercials Professional Vlog
- 35. Twitter
- 39. Personal / Professional Collide
- 40. Limited Privacy
- 42. Status, Like, Upload, Tag
- 43. Interact
- 44. Wall, Messaging, Chat, Groups
- 45. Reconnect
- 47. Name / Email
- 48. DOB
- 49. Friends
- 50. Network
- 51. Profile URL
- 54. Real Time
- 55. Desktop Clients, Apps, Widgets
- 57. Follow, Follow Back, Lists
- 58. Share
- 59. Tweets, RTs
- 60. Discuss
- 62. The @reply
- 63. The @reply
- 64. The Retweet (RT)
- 65. The Hashtag
- 67. Bio / Pic
- 68. Username / URL
- 69. Advance
- 74. Pic / Bio / Experience
- 75. Network
- 76. Connect / Recommend
- 77. Introductions
- 79. Experience
- 81. Contacts
- 83. 5 Step Program Find Your Community Follow Influencers Listen & Share (3 months) Comment Contribute
- 84. Office Hours CT Moore ctmoore@SocialEd.org www.SocialEd.org www.SlideShare.net/gypsybandito
Editor's Notes
- Describes a Twitter update. A tweet is basically whatever you type into the Web box to answer that question, using 140 characters or less. People tweet personal messages, random thoughts, post links, or anything else that fits in the character requirements.
- The @reply means a Twitter update (a tweet) that is directed to another user in reply to their update. An @reply will be saved in the user's "Replies" tab. Replies are sent either by clicking the 'reply' icon next to an update or typing @ username message (e.g., @user I saw that movie too).
- The @reply means a Twitter update (a tweet) that is directed to another user in reply to their update. An @reply will be saved in the user's "Replies" tab. Replies are sent either by clicking the 'reply' icon next to an update or typing @ username message (e.g., @user I saw that movie too).
- Abbreviated as RT, retweet is used on Twitter to show you are tweeting something that was posted by another user. The format is RT @username where username is the Twitter name of the person you are retweeting.
- A hash tag or hashtag is a way of organizing your updates for Twitter search engines. Users prefix a message with a community-driven hash tag to enable others to discover relevant posts. One commonly used hash tag on Twitter is #followfriday where users network by providing the names of their favorite people to follow on Twitter.