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Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
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Social Media Marketing 101

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This presentation was given at Agence Ometz on June 15, 2010. The session covered how to set up and get more out of your presence on LinkedIn, Facebook and/or Twitter accounts. …

This presentation was given at Agence Ometz on June 15, 2010. The session covered how to set up and get more out of your presence on LinkedIn, Facebook and/or Twitter accounts.

There was also a workshop component where the audience got hands on experience using social media tools to grow their professional network, expand business opportunities, and advance their career.

The topics and themese included:

* Reputation Management: Understand social media to manage your online professional brand and reputation.
* Business Development: Apply social networking to find business leads and career opportunities.
* Features & Functions (in the computer lab): Get an overview about opening and managing Linked In, Facebook and Twitter accounts.

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  • Describes a Twitter update. A tweet is basically whatever you type into the Web box to answer that question, using 140 characters or less. People tweet personal messages, random thoughts, post links, or anything else that fits in the character requirements.
  • The @reply means a Twitter update (a tweet) that is directed to another user in reply to their update. An @reply will be saved in the user's "Replies" tab. Replies are sent either by clicking the 'reply' icon next to an update or typing @ username message (e.g., @user I saw that movie too).
  • The @reply means a Twitter update (a tweet) that is directed to another user in reply to their update. An @reply will be saved in the user's "Replies" tab. Replies are sent either by clicking the 'reply' icon next to an update or typing @ username message (e.g., @user I saw that movie too).
  • Abbreviated as RT, retweet is used on Twitter to show you are tweeting something that was posted by another user. The format is RT @username where username is the Twitter name of the person you are retweeting.
  • A hash tag or hashtag is a way of organizing your updates for Twitter search engines. Users prefix a message with a community-driven hash tag to enable others to discover relevant posts. One commonly used hash tag on Twitter is #followfriday where users network by providing the names of their favorite people to follow on Twitter.
  • Transcript

    • 1. Social Media Marketing<br />AgenceOmetz, June 15, 2010<br />Instructor: CT Moore<br />
    • 2. CT Moore<br /><ul><li>AccountStrategest @ NVI
    • 3. Staff Editor @ Revenews.com
    • 4. VideoPodcaster @ GeekCast.fm
    • 5. Over 5 YearsExperience in New Media</li></li></ul><li>Social Media Difference<br />Multi-Medium<br />Two Way Medium<br />
    • 6. The Multi-Medium<br />Text<br />Audio<br />Video<br />
    • 7. Two Way Medium<br />
    • 8. Getting Social<br /><ul><li>Brands talk to Consumers…
    • 9. Consumers talk to Brands…
    • 10. Consumers talk to otherConsumers…</li></li></ul><li>Word of Mouth Before<br />
    • 11. Word of Mouth Now<br />
    • 12. What’s It Good For?<br />Branding<br />Visibility<br />CRM<br />Wasting Time<br />
    • 13. Branding & Visibility<br />Blended Search Optimization<br />Online Reputation Management<br />
    • 14. "Your brand is not what you say it is. It's what Google says it is."<br />-- Chris Anderson<br />Editor, Wired Magazine<br />Author, The Long Tail<br />
    • 15. Social Media &Reputation Management<br />
    • 16. Modern Search Results<br />
    • 17. Opportunity<br /><ul><li>GetFound
    • 18. Control What’sFound
    • 19. Legitimacy / Authority
    • 20. Own the First Page</li></li></ul><li>Seriously<br /><ul><li>73% don’t go past first page
    • 21. 71% don’t go past first 5 results
    • 22. 10% go to 3rd result
    • 23. 4.5% go to 5th result</li></li></ul><li>Blended Search<br />Websites / Blogs<br />Social Media Profiles<br /> Images / Video / News<br />
    • 24. Blogging & SEO<br />Updated Content<br />Structured Content<br />RSS Feed<br />Interlinking<br />
    • 25. Blogging Ideas<br /><ul><li>Industry Observations
    • 26. Tutorials / How To’s
    • 27. Company News
    • 28. Something More Personal</li></li></ul><li>Blog Options<br /><ul><li>Standalone
    • 29. Free
    • 30. Wordpress, Blogger…
    • 31. Subscription
    • 32. SquareSpace, TypePad…</li></li></ul><li>Image Ideas<br /> Avatar<br /> Staff / Team<br /> Products<br /> Events<br />
    • 33. Video Ideas<br /> Product Demos<br /> Expert Interviews<br />Commercials<br /> Professional Vlog<br />
    • 34. Social Profiles<br />The Big 3 Accounts<br /><ul><li>Facebook
    • 35. Twitter
    • 36. LinkedIn</li></ul>Secondary / Alternative Accounts<br /><ul><li>YouTube, Vimeo, Flickr, etc…</li></li></ul><li>The Big 3<br />Facebook<br />Twitter<br />LinkedIn<br />
    • 37. Facebook<br /><ul><li>A place where people connect
    • 38. A personal environment
    • 39. Personal / Professional Collide
    • 40. Limited Privacy
    • 41. Apps, Public Profiles</li></li></ul><li>Facebook To-Do’s<br /><ul><li>Share
    • 42. Status, Like, Upload, Tag
    • 43. Interact
    • 44. Wall, Messaging, Chat, Groups
    • 45. Reconnect
    • 46. Network, Events, Reminders</li></li></ul><li>Facebook Profile<br /><ul><li>PersonalInfo
    • 47. Name / Email
    • 48. DOB
    • 49. Friends
    • 50. Network
    • 51. Profile URL
    • 52. www.facebook.com/YourName</li></li></ul><li>Twitter<br /><ul><li>A place to share & discuss
    • 53. A casualenvironment
    • 54. Real Time
    • 55. Desktop Clients, Apps, Widgets
    • 56. Complete Privacy</li></li></ul><li>Tiwtter To-Do’s<br /><ul><li>Listen
    • 57. Follow, Follow Back, Lists
    • 58. Share
    • 59. Tweets, RTs
    • 60. Discuss
    • 61. @replies, #hashtags, DMs</li></li></ul><li>The Tweet<br />
    • 62. The @reply<br />
    • 63. The @reply<br />
    • 64. The Retweet (RT)<br />
    • 65. The Hashtag<br />
    • 66. Twitter Profile<br /><ul><li>Name
    • 67. Bio / Pic
    • 68. Username / URL
    • 69. Advance
    • 70. Design, Phone, Lists, WeFollow</li></li></ul><li>LinkedIn<br /><ul><li>A place where professionals network
    • 71. A professional environment
    • 72. Professional Conduct
    • 73. Controlled Privacy</li></li></ul><li>LinkedIin To-Do’s<br /><ul><li>Personal Branding
    • 74. Pic / Bio / Experience
    • 75. Network
    • 76. Connect / Recommend
    • 77. Introductions
    • 78. Job Market</li></li></ul><li>Linked Profiles<br /><ul><li>Name / Pic / Power Bio
    • 79. Experience
    • 80. Resume, Education, Reccomendations
    • 81. Contacts
    • 82. Site, Blog, Twitter, Facebook, etc…</li></li></ul><li>Linked Profiles<br />
    • 83. 5 Step Program<br />Find Your Community<br />Follow Influencers<br />Listen & Share (3 months)<br />Comment<br />Contribute<br />
    • 84. Office Hours<br />CT Moore<br />ctmoore@SocialEd.org<br />www.SocialEd.org<br />www.SlideShare.net/gypsybandito<br />

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