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Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
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Social Media Marketing 101

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This presentation was given at Agence Ometz on June 15, 2010. The session covered how to set up and get more out of your presence on LinkedIn, Facebook and/or Twitter accounts. …

This presentation was given at Agence Ometz on June 15, 2010. The session covered how to set up and get more out of your presence on LinkedIn, Facebook and/or Twitter accounts.

There was also a workshop component where the audience got hands on experience using social media tools to grow their professional network, expand business opportunities, and advance their career.

The topics and themese included:

* Reputation Management: Understand social media to manage your online professional brand and reputation.
* Business Development: Apply social networking to find business leads and career opportunities.
* Features & Functions (in the computer lab): Get an overview about opening and managing Linked In, Facebook and Twitter accounts.

Published in: Business, Technology
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  • Describes a Twitter update. A tweet is basically whatever you type into the Web box to answer that question, using 140 characters or less. People tweet personal messages, random thoughts, post links, or anything else that fits in the character requirements.
  • The @reply means a Twitter update (a tweet) that is directed to another user in reply to their update. An @reply will be saved in the user's "Replies" tab. Replies are sent either by clicking the 'reply' icon next to an update or typing @ username message (e.g., @user I saw that movie too).
  • The @reply means a Twitter update (a tweet) that is directed to another user in reply to their update. An @reply will be saved in the user's "Replies" tab. Replies are sent either by clicking the 'reply' icon next to an update or typing @ username message (e.g., @user I saw that movie too).
  • Abbreviated as RT, retweet is used on Twitter to show you are tweeting something that was posted by another user. The format is RT @username where username is the Twitter name of the person you are retweeting.
  • A hash tag or hashtag is a way of organizing your updates for Twitter search engines. Users prefix a message with a community-driven hash tag to enable others to discover relevant posts. One commonly used hash tag on Twitter is #followfriday where users network by providing the names of their favorite people to follow on Twitter.
  • Transcript

    • 1. Social Media Marketing
      AgenceOmetz, June 15, 2010
      Instructor: CT Moore
    • 2. CT Moore
      • AccountStrategest @ NVI
      • 3. Staff Editor @ Revenews.com
      • 4. VideoPodcaster @ GeekCast.fm
      • 5. Over 5 YearsExperience in New Media
    • Social Media Difference
      Multi-Medium
      Two Way Medium
    • 6. The Multi-Medium
      Text
      Audio
      Video
    • 7. Two Way Medium
    • 8. Getting Social
      • Brands talk to Consumers…
      • 9. Consumers talk to Brands…
      • 10. Consumers talk to otherConsumers…
    • Word of Mouth Before
    • 11. Word of Mouth Now
    • 12. What’s It Good For?
      Branding
      Visibility
      CRM
      Wasting Time
    • 13. Branding & Visibility
      Blended Search Optimization
      Online Reputation Management
    • 14. "Your brand is not what you say it is. It's what Google says it is."
      -- Chris Anderson
      Editor, Wired Magazine
      Author, The Long Tail
    • 15. Social Media &Reputation Management
    • 16. Modern Search Results
    • 17. Opportunity
      • GetFound
      • 18. Control What’sFound
      • 19. Legitimacy / Authority
      • 20. Own the First Page
    • Seriously
      • 73% don’t go past first page
      • 21. 71% don’t go past first 5 results
      • 22. 10% go to 3rd result
      • 23. 4.5% go to 5th result
    • Blended Search
      Websites / Blogs
      Social Media Profiles
      Images / Video / News
    • 24. Blogging & SEO
      Updated Content
      Structured Content
      RSS Feed
      Interlinking
    • 25. Blogging Ideas
      • Industry Observations
      • 26. Tutorials / How To’s
      • 27. Company News
      • 28. Something More Personal
    • Blog Options
    • Image Ideas
      Avatar
      Staff / Team
      Products
      Events
    • 33. Video Ideas
      Product Demos
      Expert Interviews
      Commercials
      Professional Vlog
    • 34. Social Profiles
      The Big 3 Accounts
      Secondary / Alternative Accounts
      • YouTube, Vimeo, Flickr, etc…
    • The Big 3
      Facebook
      Twitter
      LinkedIn
    • 37. Facebook
      • A place where people connect
      • 38. A personal environment
      • 39. Personal / Professional Collide
      • 40. Limited Privacy
      • 41. Apps, Public Profiles
    • Facebook To-Do’s
      • Share
      • 42. Status, Like, Upload, Tag
      • 43. Interact
      • 44. Wall, Messaging, Chat, Groups
      • 45. Reconnect
      • 46. Network, Events, Reminders
    • Facebook Profile
    • Twitter
      • A place to share & discuss
      • 53. A casualenvironment
      • 54. Real Time
      • 55. Desktop Clients, Apps, Widgets
      • 56. Complete Privacy
    • Tiwtter To-Do’s
    • The Tweet
    • 62. The @reply
    • 63. The @reply
    • 64. The Retweet (RT)
    • 65. The Hashtag
    • 66. Twitter Profile
    • LinkedIn
      • A place where professionals network
      • 71. A professional environment
      • 72. Professional Conduct
      • 73. Controlled Privacy
    • LinkedIin To-Do’s
    • Linked Profiles
      • Name / Pic / Power Bio
      • 79. Experience
      • 80. Resume, Education, Reccomendations
      • 81. Contacts
      • 82. Site, Blog, Twitter, Facebook, etc…
    • Linked Profiles
    • 83. 5 Step Program
      Find Your Community
      Follow Influencers
      Listen & Share (3 months)
      Comment
      Contribute
    • 84. Office Hours
      CT Moore
      ctmoore@SocialEd.org
      www.SocialEd.org
      www.SlideShare.net/gypsybandito

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