0
Podcamp Toronto 2012 <ul><li>SEO for Wordpress </li></ul>
SEARCH ENGINE OPTIMIZATION <ul><li>SEO for Wordpress </li></ul><ul><li>Who The F*ck??? </li></ul><ul><li>User @gypsybandit...
SEARCH ENGINE OPTIMIZATION <ul><li>SEO for Wordpress </li></ul><ul><li>Overview </li></ul><ul><li>Intro to SEO </li></ul><...
SEO 101 <ul><li>SEO for Wordpress </li></ul><ul><li>Indexation </li></ul><ul><li>Removing any barriers to search crawlers ...
SEO 101 <ul><li>SEO for Wordpress </li></ul>
Relevance – keyword research <ul><li>SEO for Wordpress </li></ul><ul><li>Free Tools </li></ul><ul><li>Google Adwords Keywo...
Relevance – OnSITE SEO <ul><li>SEO for Wordpress </li></ul><ul><li>The 3 Basics </li></ul><ul><li>Page Titles </li></ul><u...
Relevance – OnSITE SEO <ul><li>SEO for Wordpress </li></ul>Page Titles – 65 Characters
Relevance – OnSITE SEO <ul><li>SEO for Wordpress </li></ul>Meta Descriptions: 150-160 Characters
Relevance – Onsite SEO <ul><li>SEO for Wordpress </li></ul><ul><li>Page Title </li></ul><ul><li>65 Characters </li></ul><u...
Relevance – Onsite SEO <ul><li>SEO for Wordpress </li></ul><ul><li>Page Titles & Meta Descriptions </li></ul><ul><li>Homep...
Relevance – OnSITE SEO <ul><li>SEO for Wordpress </li></ul><ul><li>Page Copy / Content </li></ul><ul><li>Unique Content </...
Relevance – OnSITE SEO <ul><li>SEO for Wordpress </li></ul><ul><li>Wordpress SEO Plugin (by Yoast) </li></ul><ul><li>Focus...
Wordpress SEO Plugin (by Yoast) <ul><li>SEO for Wordpress </li></ul>Post/Page Optimization
Wordpress SEO Plugin (by Yoast) <ul><li>SEO for Wordpress </li></ul>Page Analysis
Indexation – Duplicate Content <ul><li>SEO for Wordpress </li></ul><ul><li>Dynamic Pages </li></ul><ul><li>Homepage  </li>...
Indexation – Duplicate Content <ul><li>SEO for Wordpress </li></ul><ul><li>Troubles h ooting  </li></ul><ul><li>Unique Con...
Indexation – Post Excerpts <ul><li>SEO for Wordpress </li></ul>
Indexation – Post Excerpts <ul><li>SEO for Wordpress </li></ul><ul><li>Post Excerpts </li></ul><ul><li>Homepage </li></ul>...
Indexation – Noindex <ul><li>SEO for Wordpress </li></ul><ul><li>Dynamic Dupicate Content </li></ul><ul><li>Homepage  </li...
Indexation – Noindex <ul><li>SEO for Wordpress </li></ul>
Indexation – Noindex <ul><li>SEO for Wordpress </li></ul>Source Code <meta name= &quot; robots &quot; content=&quot;nofoll...
Noindex – Wordpress SEO Plugin <ul><li>SEO for Wordpress </li></ul>
Questions <ul><li>SEO for Wordpress </li></ul><ul><li>T F ??? </li></ul><ul><li>Raise Your Hand </li></ul><ul><li>Buy Me a...
Upcoming SlideShare
Loading in...5
×

SEO for Wordpress

1,120

Published on

So most people who use blogs rely on WordPress, and WordPress has a lot of SEO potential, but out of the box, it just doesn't cut it. In this session at Podcamp Toronto 2012, we explored how bloggers (and podcasters) using WordPress can maximize their chances of ranking for the terms that are most relevant to their content. Specifically, we looked at:

- Building a Keyword Targeted Category Taxonomy
- Key SEO Plugins
- Addressing Duplicate Content

After this session, audience members should've (1) had a firm grasp on the fundamentals of onsite SEO, and (2) known what themes and plugins can help them implement these SEO and social features.

Published in: Technology, Design
1 Comment
1 Like
Statistics
Notes
  • Hello
    I'm very happy to meet you,

    Compliments of the day!

    How are you ? hope you are doing well, I am malvina , A lovely girl, I am looking for a reliable and trusted person.

    I believe we can get acquainted, so if it interests you, please reach me back here for further communications. I stop here awaiting your responds.

    Please get back to me so that I will send my photo to you and tell you more about my self. A good friendship is the foundation build on other relative things to come.

    May God bless you as I wait impatiently to read from you..

    malvinamalvina123@yahoo.fr

    Regards,


    malvina
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
1,120
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
35
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "SEO for Wordpress"

  1. 1. Podcamp Toronto 2012 <ul><li>SEO for Wordpress </li></ul>
  2. 2. SEARCH ENGINE OPTIMIZATION <ul><li>SEO for Wordpress </li></ul><ul><li>Who The F*ck??? </li></ul><ul><li>User @gypsybandito </li></ul><ul><li>Blogger for @acquisio </li></ul><ul><li>Former Agency Hack @nvi & @shareresults </li></ul><ul><li>Former Editor @revenews </li></ul><ul><li>Former Video Host @watchmojo & @hipmojo </li></ul><ul><li>SEO since 2005 </li></ul>
  3. 3. SEARCH ENGINE OPTIMIZATION <ul><li>SEO for Wordpress </li></ul><ul><li>Overview </li></ul><ul><li>Intro to SEO </li></ul><ul><li>Keywords Research </li></ul><ul><li>Onsite SEO </li></ul><ul><ul><li>Page Titles </li></ul></ul><ul><ul><li>Meta Description </li></ul></ul><ul><ul><li>Keyword Content </li></ul></ul><ul><li>Wordpress SEO Basics </li></ul><ul><li>Advanced SEO for Wordpress </li></ul>
  4. 4. SEO 101 <ul><li>SEO for Wordpress </li></ul><ul><li>Indexation </li></ul><ul><li>Removing any barriers to search crawlers indexing all pages on your site </li></ul><ul><li>Relevance </li></ul><ul><li>Mapping site architecture to semantic verticals to reach ideal relevancy on targeted terms </li></ul><ul><li>Popularity </li></ul><ul><li>Balance the q uantity, quality, & regularity of your backlink profile to maximize popularity </li></ul>
  5. 5. SEO 101 <ul><li>SEO for Wordpress </li></ul>
  6. 6. Relevance – keyword research <ul><li>SEO for Wordpress </li></ul><ul><li>Free Tools </li></ul><ul><li>Google Adwords Keyword Tool </li></ul><ul><li>Google Analytics </li></ul><ul><li>Google Adwords Keyword Tool </li></ul><ul><li>Global Search Volume </li></ul><ul><li>Average CPC </li></ul><ul><li>Deliverables </li></ul><ul><li>Categorized Keyword List </li></ul>
  7. 7. Relevance – OnSITE SEO <ul><li>SEO for Wordpress </li></ul><ul><li>The 3 Basics </li></ul><ul><li>Page Titles </li></ul><ul><li>Meta Descriptions </li></ul><ul><li>Copy & Content </li></ul>
  8. 8. Relevance – OnSITE SEO <ul><li>SEO for Wordpress </li></ul>Page Titles – 65 Characters
  9. 9. Relevance – OnSITE SEO <ul><li>SEO for Wordpress </li></ul>Meta Descriptions: 150-160 Characters
  10. 10. Relevance – Onsite SEO <ul><li>SEO for Wordpress </li></ul><ul><li>Page Title </li></ul><ul><li>65 Characters </li></ul><ul><li>1-2 Keywords + Brandname </li></ul><ul><li>Meta Description </li></ul><ul><li>150-165 Characters </li></ul><ul><li>Marketing Copy </li></ul><ul><li>Call-to-Action </li></ul>
  11. 11. Relevance – Onsite SEO <ul><li>SEO for Wordpress </li></ul><ul><li>Page Titles & Meta Descriptions </li></ul><ul><li>Homepage </li></ul><ul><li>Posts </li></ul><ul><li>Subpages </li></ul><ul><ul><li>About </li></ul></ul><ul><ul><li>Contact Us </li></ul></ul><ul><ul><li>Etc … </li></ul></ul><ul><li>Category Pages </li></ul>
  12. 12. Relevance – OnSITE SEO <ul><li>SEO for Wordpress </li></ul><ul><li>Page Copy / Content </li></ul><ul><li>Unique Content </li></ul><ul><li>250 words min (suggested) </li></ul><ul><li>2-5% Keyword Density </li></ul><ul><li>Headers (H1, H2, H3 tags) </li></ul><ul><li>Bullet Lists </li></ul>
  13. 13. Relevance – OnSITE SEO <ul><li>SEO for Wordpress </li></ul><ul><li>Wordpress SEO Plugin (by Yoast) </li></ul><ul><li>Focus Keyword </li></ul><ul><ul><li>Article Heading (Post Title) </li></ul></ul><ul><ul><li>Page Title </li></ul></ul><ul><ul><li>URL </li></ul></ul><ul><ul><li>Content </li></ul></ul><ul><ul><li>Meta Description </li></ul></ul><ul><li>Page Analysis </li></ul>
  14. 14. Wordpress SEO Plugin (by Yoast) <ul><li>SEO for Wordpress </li></ul>Post/Page Optimization
  15. 15. Wordpress SEO Plugin (by Yoast) <ul><li>SEO for Wordpress </li></ul>Page Analysis
  16. 16. Indexation – Duplicate Content <ul><li>SEO for Wordpress </li></ul><ul><li>Dynamic Pages </li></ul><ul><li>Homepage </li></ul><ul><li>Posts </li></ul><ul><li>Categories </li></ul><ul><li>Tags </li></ul><ul><li>Date Archives </li></ul><ul><li>Etc … </li></ul>
  17. 17. Indexation – Duplicate Content <ul><li>SEO for Wordpress </li></ul><ul><li>Troubles h ooting </li></ul><ul><li>Unique Content </li></ul><ul><ul><li>Page Titles </li></ul></ul><ul><ul><li>Meta Descriptions </li></ul></ul><ul><li>Post Excerpts </li></ul><ul><li>NoIndex </li></ul><ul><li>Nofollow </li></ul>
  18. 18. Indexation – Post Excerpts <ul><li>SEO for Wordpress </li></ul>
  19. 19. Indexation – Post Excerpts <ul><li>SEO for Wordpress </li></ul><ul><li>Post Excerpts </li></ul><ul><li>Homepage </li></ul><ul><li>Category Pages </li></ul><ul><li>Tag Pages </li></ul><ul><li>Archive Page </li></ul><ul><li>Etc … </li></ul>
  20. 20. Indexation – Noindex <ul><li>SEO for Wordpress </li></ul><ul><li>Dynamic Dupicate Content </li></ul><ul><li>Homepage </li></ul><ul><li>Post Pages </li></ul><ul><li>Category Archives </li></ul><ul><li>Tag Archives </li></ul><ul><li>Date Archives </li></ul><ul><li>Author Archives </li></ul>
  21. 21. Indexation – Noindex <ul><li>SEO for Wordpress </li></ul>
  22. 22. Indexation – Noindex <ul><li>SEO for Wordpress </li></ul>Source Code <meta name= &quot; robots &quot; content=&quot;nofollow&quot; /> Robots.txt User-agent: * Disallow: /tags/ Disallow: /archives/ Disallow: /etc…/
  23. 23. Noindex – Wordpress SEO Plugin <ul><li>SEO for Wordpress </li></ul>
  24. 24. Questions <ul><li>SEO for Wordpress </li></ul><ul><li>T F ??? </li></ul><ul><li>Raise Your Hand </li></ul><ul><li>Buy Me a Drink </li></ul><ul><li>Email Me ct@gypsybandito.com </li></ul><ul><li>Tweet Me @gypsybandito </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×