NOW THIS IS THE BASIC STUFF: Doop Content: Canonical Tag Original blurbs/teasers No index
Users don’t see these, only SEs Title: Keyword to rank for Description: descriptive call to action, keyword density
Notice the description is the last post default wordpress Not the best choice
Index: Optimized for your site’s target audience– i.e. keyword CTA Posts: differ from catchy post title/headline Pages: About, Contact, etc… Categories: optimized for topical keywords, etc.
First, start with Title & Meta Descriptions non-duplicate SE results Excerpts: difference between index/category pages and actual post NoIndex redundant content / Block SEs so that they don’t get confused
KNOW IF YOUR THEME SUPPORTS IT
Intro Blurb a bit of static unique content
NoIndex: for pages/sections that have duplicate content NoFollow: for links to pages you don’t want indexed -- WP Admin, RSS, etc…
Categories: make sure they have Titles, Descriptions, and intro blurb Tags: redundant duplication (Tags or Categories) Author Archives for multiple authors, have unique Titles, Descriptions, Bio, and Excerpts enabled Date Archives no real need to index this about USABILITY more than anything
With a Theme/Plugin, you can do it page by page. But if your don’t, ROBOTS.TXT Doesn’t keep out all bots!!!
Up to 5 Clicks/day
Search & Social for Online Publishers Acquisition, Conversion, & Retention