Podcamp montreal 2010 search & social
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Podcamp montreal 2010 search & social

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  • NOW THIS IS THE BASIC STUFF: Doop Content: Canonical Tag Original blurbs/teasers No index
  • Users don’t see these, only SEs Title: Keyword to rank for Description: descriptive call to action, keyword density
  • Notice the description is the last post  default wordpress Not the best choice
  • Index: Optimized for your site’s target audience– i.e. keyword CTA Posts: differ from catchy post title/headline Pages: About, Contact, etc… Categories: optimized for topical keywords, etc.
  • First, start with Title & Meta Descriptions  non-duplicate SE results Excerpts: difference between index/category pages and actual post NoIndex redundant content / Block SEs so that they don’t get confused
  • KNOW IF YOUR THEME SUPPORTS IT
  • Intro Blurb  a bit of static unique content
  • NoIndex: for pages/sections that have duplicate content NoFollow: for links to pages you don’t want indexed -- WP Admin, RSS, etc…
  • Categories: make sure they have Titles, Descriptions, and intro blurb Tags: redundant duplication (Tags or Categories) Author Archives  for multiple authors, have unique Titles, Descriptions, Bio, and Excerpts enabled Date Archives  no real need to index this  about USABILITY more than anything
  • With a Theme/Plugin, you can do it page by page. But if your don’t, ROBOTS.TXT Doesn’t keep out all bots!!!
  • Up to 5 Clicks/day

Podcamp montreal 2010 search & social Podcamp montreal 2010 search & social Presentation Transcript

  • Search & Social for Online Publishers Acquisition, Conversion, & Retention
  • Who the F*ck Am I?
      • Blogger – @gypsybandito
      • Editor – @revenews
      • Agency Hack – @nvi
  • Publishing Goals
      • Audience / Page Views
      • Subscriptions / Users
      • Ad Revenues
  • Digital Publishing
      • Search Engine Optimization
        • Acquisition
        • Conversion
        • k
      • Social
        • Acquisition
        • Conversion
        • Retention
  • SEO - Acquistion
      • On Site
        • Unique Meta Info
        • Duplicate Content
        • Interlinking
        • k
      • Off Site
        • Backlink Profile
  • SEO for Publishers
      • Page Content
      • Duplicate Content
      • Restricted Content
  • Page Structure
      • Page Titles
        • <title>Insert 65 Characters</title>
      • Meta Descriptions
        • <meta name=&quot;description&quot; content=“Insert 150 characters.&quot; />
      • Meta Keywords ( don’t bother )
  • Page Titles
  • Meta Descriptions
  • Title / Descriptions
      • Index
      • Articles / Posts
      • Pages
      • Categories
  • Duplicate Content
      • Index vs Articles
      • Categories
      • Tags
  • Duplicate Content
      • Excerpts on Index Page
      • Titles & Meta Descriptions
      • Unique Static Content
      • NoIndex / NoFollow
  • Excerpts
  • Static Content
  • NoIndex / NoFollow
      • NoIndex
      • <title>Blog Name</title>
      • <meta name=&quot;robots&quot; content=&quot;noindex, nofollow,&quot; />
      • NoFollow
      • <a rel=&quot;nofollow&quot; href=&quot;http://www.cnn.com&quot; />CNN</a>
    SMO - Facebook Connect
  • NoIndex / NoFollow
      • Categories
      • Tags
      • Author
      • Day / Month / Year
      • Sub Pages (e.g. Privacy Policy)
  • NoIndex / NoFollow
      • Categories
      • Tags
      • Author
      • Day / Month / Year
      • Sub Pages (e.g. Privacy Policy)
  • Robots.txt
    • User-agent: *
    • Disallow: /tags/
    • Disallow: /archives/
    • Disallow: /author/
    • Disallow: /etc…/
  • Restricted Content
    • First Click Free
    • k
    • To include highly relevant content in Google's search index.
    • To provide promotion and discovery for pulishers with restricted content.
  • The Walled Garden
  • The Public Park
  • Case Study: TheHeart.org
      • WebMD Property
      • Registration Wall Model
      • Implemented FCF in July 2009
      • Registrations > Doubled in 1 Week
      • Registrations Remained Constant
  • Social Media Optimization
      • Promotion
      • Widgets
      • APIs
  • SMO - Promotion
      • Social News Sites
        • Digg, StumbleUpon
        • Reddit, Propeller, Mixx, etc…
        • k
      • Content Strategy
        • Target Audience
        • Custom Content
  • Case Study: Sherweb
      • Hosting Company
      • Facebook Etiquette Blog Post
      • 15,000 Uniques in 48 hours
      • 50,000 Uniques over 1 Month
  • SMO - Widgets
      • Syndication
      • Brand Awareness
      • Backlinks
  • Case Study: Club Med
      • Embeddable Widget
      • 4 Styles / 9 Content Categories
      • Install for Chance to Win Vacation
      • > 50 Blogs Installed Widget
  • SMO - APIs
      • Content Syndication
        • One-Click Sharing
      • User Engagement
        • Single Login
        • k
      • Data
  • SMO - Facebook Connect
  • SMO - Facebook Connect
      • Registration & Login
        • Access Real User Data
      • Choice of FB Features
        • Like Button, Share This, etc…
        • k
      • Social Graph
  • SMO - Facebook Connect
      • Lollapalooza: 99% morePage Views
      • Gawker: 45% increase in registrations week over week
      • Joost: 30% more videos,15% more comments, and 38% more friend invites.
      • -- Source: Facebook
  • SMO - Facebook Connect
  • SMO - Facebook Connect
  • Questions?
    • CT Moore
    • [email_address]
    • www.nvisolutions.com
    • @nvi