Optimizing Wordpress for Search & Social
Who the F*ck Am I? <ul><ul><li>Not a Developer </li></ul></ul><ul><ul><li>Blogger </li></ul></ul><ul><ul><li>Cheap Skate <...
Search & Social <ul><ul><li>Search Engine Optimization </li></ul></ul><ul><ul><ul><li>Acquisition </li></ul></ul></ul><ul>...
SEO for Wordpress <ul><ul><li>WP Basics </li></ul></ul><ul><ul><li>Page Structure </li></ul></ul><ul><ul><li>Duplicate Con...
WP Basics <ul><ul><li>Blog Title </li></ul></ul><ul><ul><li>Tagline </li></ul></ul><ul><ul><li>Permalinks </li></ul></ul>
Page Structure <ul><ul><li>Page Titles </li></ul></ul><ul><ul><ul><li><title>Insert 65 Characters</title> </li></ul></ul><...
Page Titles
Meta Descriptions
Title / Descriptions <ul><ul><li>Index </li></ul></ul><ul><ul><li>Posts </li></ul></ul><ul><ul><li>Pages </li></ul></ul><u...
Index
Posts / Pages
Categories
Duplicate Content <ul><ul><li>Index </li></ul></ul><ul><ul><li>Posts </li></ul></ul><ul><ul><li>Categories </li></ul></ul>...
Duplicate Content <ul><ul><li>Titles & Meta Descriptions </li></ul></ul><ul><ul><li>Excerpts / Line Breaks </li></ul></ul>...
Categories
Excerpts
Excerpts
NoIndex / NoFollow <ul><ul><li>NoIndex </li></ul></ul><ul><ul><li><title>Blog Name</title> </li></ul></ul><ul><ul><li><met...
NoIndex / NoFollow <ul><ul><li>Categories </li></ul></ul><ul><ul><li>Tags </li></ul></ul><ul><ul><li>Author </li></ul></ul...
NoIndex / NoFollow <ul><ul><li>Categories </li></ul></ul><ul><ul><li>Tags </li></ul></ul><ul><ul><li>Author </li></ul></ul...
Robots.txt <ul><li>User-agent: *  </li></ul><ul><li>Disallow: /tags/  </li></ul><ul><li>Disallow: /archives/  </li></ul><u...
Restricted Content <ul><li>First Click Free </li></ul><ul><li>k </li></ul><ul><li>To include highly relevant content in Go...
The Walled Garden
The Public Park
Case Study: TheHeart.org <ul><ul><li>WebMD Property </li></ul></ul><ul><ul><li>Registration Wall Model </li></ul></ul><ul>...
SEO Plugins & Themes <ul><ul><li>All in One SEO Pack (free) </li></ul></ul><ul><ul><li>Thesis Theme </li></ul></ul><ul><ul...
Social Media Optimization
SMO - Facebook Connect <ul><ul><li>Registration & Login </li></ul></ul><ul><ul><ul><li>Access Real User Data </li></ul></u...
SMO - Facebook Connect <ul><ul><li>Lollapalooza:  99% morePage Views </li></ul></ul><ul><ul><li>Gawker:  45% increase in r...
SMO - Facebook Connect
SMO - Facebook Connect
FB Connect Plugins <ul><ul><li>Simple Facebook Connect (3.0.1) </li></ul></ul><ul><ul><li>Faux Facebook Connect (2.9.2) </...
Plugins & Themes <ul><li>SocialEd.org/ wcmtl </li></ul>
Questions? <ul><li>CT Moore </li></ul><ul><li>[email_address] </li></ul><ul><li>SocialEd.org/wcmtl </li></ul>
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Optimizing Wordpress for Search & Social

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In this session, we will explore how you can optimize Wordpress for both Search and Social Media. First we will look at the fundamentals of onsite SEO, and what themes and plugins can help you fulfill them. Then we'll consider what social media functions a blog should have, and some plugins that can help integrate those features. This module will include social news sites, as well as Facebook Connect.

After this session, audience members will (1) have a firm grasp on the fundamentals of onsite SEO, (2) possess an understanding of the advantages of social media integration, and (3) what themes and plugins can help them implement these SEO and social features.

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  • KNOW IF YOUR THEME SUPPORTS IT
  • KNOW IF YOUR THEME SUPPORTS IT
  • KNOW IF YOUR THEME SUPPORT IT
  • KNOW IF YOUR THEME SUPPORT IT
  • KNOW IF YOUR THEME SUPPORT IT
  • KNOW IF YOUR THEME SUPPORT IT
  • NOW THIS IS THE BASIC STUFF: Doop Content: Canonical Tag Original blurbs/teasers No index
  • Transcript of "Optimizing Wordpress for Search & Social"

    1. 1. Optimizing Wordpress for Search & Social
    2. 2. Who the F*ck Am I? <ul><ul><li>Not a Developer </li></ul></ul><ul><ul><li>Blogger </li></ul></ul><ul><ul><li>Cheap Skate </li></ul></ul><ul><ul><li>Agency Hack </li></ul></ul>
    3. 3. Search & Social <ul><ul><li>Search Engine Optimization </li></ul></ul><ul><ul><ul><li>Acquisition </li></ul></ul></ul><ul><ul><ul><li>Conversion </li></ul></ul></ul><ul><ul><ul><li>k </li></ul></ul></ul><ul><ul><li>Social </li></ul></ul><ul><ul><ul><li>Acquisition </li></ul></ul></ul><ul><ul><ul><li>Conversion </li></ul></ul></ul><ul><ul><ul><li>Retention </li></ul></ul></ul>
    4. 4. SEO for Wordpress <ul><ul><li>WP Basics </li></ul></ul><ul><ul><li>Page Structure </li></ul></ul><ul><ul><li>Duplicate Content </li></ul></ul><ul><ul><li>Restricted Content </li></ul></ul>
    5. 5. WP Basics <ul><ul><li>Blog Title </li></ul></ul><ul><ul><li>Tagline </li></ul></ul><ul><ul><li>Permalinks </li></ul></ul>
    6. 6. Page Structure <ul><ul><li>Page Titles </li></ul></ul><ul><ul><ul><li><title>Insert 65 Characters</title> </li></ul></ul></ul><ul><ul><li>Meta Descriptions </li></ul></ul><ul><ul><ul><li><meta name=&quot;description&quot; content=“Insert 150 characters.&quot; /> </li></ul></ul></ul><ul><ul><li>Meta Keywords ( don’t bother ) </li></ul></ul>
    7. 7. Page Titles
    8. 8. Meta Descriptions
    9. 9. Title / Descriptions <ul><ul><li>Index </li></ul></ul><ul><ul><li>Posts </li></ul></ul><ul><ul><li>Pages </li></ul></ul><ul><ul><li>Categories </li></ul></ul>
    10. 10. Index
    11. 11. Posts / Pages
    12. 12. Categories
    13. 13. Duplicate Content <ul><ul><li>Index </li></ul></ul><ul><ul><li>Posts </li></ul></ul><ul><ul><li>Categories </li></ul></ul><ul><ul><li>Tags </li></ul></ul>
    14. 14. Duplicate Content <ul><ul><li>Titles & Meta Descriptions </li></ul></ul><ul><ul><li>Excerpts / Line Breaks </li></ul></ul><ul><ul><li>NoIndex / NoFollow </li></ul></ul>
    15. 15. Categories
    16. 16. Excerpts
    17. 17. Excerpts
    18. 18. NoIndex / NoFollow <ul><ul><li>NoIndex </li></ul></ul><ul><ul><li><title>Blog Name</title> </li></ul></ul><ul><ul><li><meta name=&quot;robots&quot; content=&quot;noindex, nofollow,&quot; /> </li></ul></ul><ul><ul><li>NoFollow </li></ul></ul><ul><ul><li><a rel=&quot;nofollow&quot; href=&quot;http://www.cnn.com&quot; />CNN</a> </li></ul></ul>
    19. 19. NoIndex / NoFollow <ul><ul><li>Categories </li></ul></ul><ul><ul><li>Tags </li></ul></ul><ul><ul><li>Author </li></ul></ul><ul><ul><li>Day </li></ul></ul><ul><ul><li>Month </li></ul></ul><ul><ul><li>Year </li></ul></ul><ul><ul><li>Sub Pages </li></ul></ul>
    20. 20. NoIndex / NoFollow <ul><ul><li>Categories </li></ul></ul><ul><ul><li>Tags </li></ul></ul><ul><ul><li>Author </li></ul></ul><ul><ul><li>Day </li></ul></ul><ul><ul><li>Month </li></ul></ul><ul><ul><li>Year </li></ul></ul><ul><ul><li>Sub Pages </li></ul></ul>
    21. 21. Robots.txt <ul><li>User-agent: * </li></ul><ul><li>Disallow: /tags/ </li></ul><ul><li>Disallow: /archives/ </li></ul><ul><li>Disallow: /author/ </li></ul><ul><li>Disallow: /etc…/ </li></ul>
    22. 22. Restricted Content <ul><li>First Click Free </li></ul><ul><li>k </li></ul><ul><li>To include highly relevant content in Google's search index. </li></ul><ul><li>To provide promotion and discovery for pulishers with restricted content. </li></ul>
    23. 23. The Walled Garden
    24. 24. The Public Park
    25. 25. Case Study: TheHeart.org <ul><ul><li>WebMD Property </li></ul></ul><ul><ul><li>Registration Wall Model </li></ul></ul><ul><ul><li>Implemented FCF in July 2009 </li></ul></ul><ul><ul><li>Registrations > Doubled in 1 Week </li></ul></ul><ul><ul><li>Registrations Remained Constant </li></ul></ul>
    26. 26. SEO Plugins & Themes <ul><ul><li>All in One SEO Pack (free) </li></ul></ul><ul><ul><li>Thesis Theme </li></ul></ul><ul><ul><li>Genesis Theme </li></ul></ul><ul><ul><li>MemberWing (FCF) </li></ul></ul>
    27. 27. Social Media Optimization
    28. 28. SMO - Facebook Connect <ul><ul><li>Registration & Login </li></ul></ul><ul><ul><ul><li>Access Real User Data </li></ul></ul></ul><ul><ul><li>Choice of FB Features </li></ul></ul><ul><ul><ul><li>Like Button, Share This, etc… </li></ul></ul></ul><ul><ul><ul><li>k </li></ul></ul></ul><ul><ul><li>Social Graph </li></ul></ul>
    29. 29. SMO - Facebook Connect <ul><ul><li>Lollapalooza: 99% morePage Views </li></ul></ul><ul><ul><li>Gawker: 45% increase in registrations week over week </li></ul></ul><ul><ul><li>Joost: 30% more videos,15% more comments, and 38% more friend invites. </li></ul></ul><ul><ul><li>-- Source: Facebook 2010 </li></ul></ul>
    30. 30. SMO - Facebook Connect
    31. 31. SMO - Facebook Connect
    32. 32. FB Connect Plugins <ul><ul><li>Simple Facebook Connect (3.0.1) </li></ul></ul><ul><ul><li>Faux Facebook Connect (2.9.2) </li></ul></ul><ul><ul><li>Gigya Socialize (2.9.2) </li></ul></ul><ul><ul><li>Status Updater (2.9.2) </li></ul></ul>
    33. 33. Plugins & Themes <ul><li>SocialEd.org/ wcmtl </li></ul>
    34. 34. Questions? <ul><li>CT Moore </li></ul><ul><li>[email_address] </li></ul><ul><li>SocialEd.org/wcmtl </li></ul>

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