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Corporate Social Media Strategy

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In this workshop, we explored 3 facets of corporate social media strategy: (1) using social media for online reputation management, (2) social media for SEO, and (3) enterprise level social media API …

In this workshop, we explored 3 facets of corporate social media strategy: (1) using social media for online reputation management, (2) social media for SEO, and (3) enterprise level social media API integration, such as using Facebook Connect.

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  • SEO & Social Media Roadmap for Online Publishers newspapers, bloggers, etc
  • Want people to see your content Returns users Monetize that content – short-term and/or long-term
  • It ’ s interactive It ’ s not just a top-down medium It ’ s also a bottom-up one And a peer-to-peer one … It doesn ’ t just let brand talk to consumers It also let ’ s consumers talk to brands And other consumers …
  • 30 different things that can show up in a blended result We’ll focus on the ones available to us Can’t all afford/need a website Blogs are cheaper alternatives, but not all of us are writers Social Media is for everybody
  • Now blogging is something that should have its own workshop – or maybe several. But I’m going to quickly discuss: - Why they’re such a powerful Social Medium - And the kind of content they’re good for in a professional setting
  • Blogs are cheaper alternatives, but not all of us are writers Social Media is for everybody Big 3 is not necessarily their size, but their IMPORTANCE
  • Audience: right social news site Content Strategy: reconciling branded content
  • Single Login for FCF Personal User Data
  • Transcript

    • 1. Corporate Social Media Strategy Agence Ometz Jan. 26, 2011
    • 2. Who Am I?
        • Agency Hack @nvi
        • Staff Editor @revenews
        • Netizen @gypsybandito
        • > 5 Years Experience
    • 3. Social Media Uses
        • Branding
        • Visibility
        • CRM
        • Social “Notworking”
    • 4. Social Media Difference
      • Multi-Medium
      • Two Way Medium
    • 5. The Multi-Medium
        • Text
        • Images
        • Video
        • Audio
    • 6. Two-Way Medium
    • 7. Two-Way Medium
        • Brands talk to Consumers
        • Consumers talk to Brands
        • Consumer talk to Consumers
    • 8. Word of Mouth Before
    • 9. Word of Mouth Now
    • 10. Social Strategies
        • Social for ORM
        • Social for SEO / Syndication
        • Social Presence
        • Social Integration
    • 11. "Your brand is not what you say it is. It's what Google says it is." -- Chris Anderson Editor, Wired Magazine Author, The Long Tail
    • 12. ORM - Search Results
    • 13. ORM - Opportunity
        • Be Found
        • Control What’s Found
        • Legitimacy / Credibility / Authority
        • Own the First Page
    • 14. ORM - Seriously
      • 73% don’t go past first page
      • 71% don’t go past first 5 results
      • 10% go to 3rd result
      • 4.5% go to 5th result
    • 15. ORM - Blended Search
        • Websites / Blogs
        • Social Media Profiles
        • Images / Video
        • News
    • 16. ORM - Blogging: SEO
        • Updated Content ( comments )
        • Structured Content
        • RSS Feed
        • Interlinking
    • 17. ORM - Blogging: Ideas
        • Industry Observations
        • Tutorials / How To’s
        • Company News
        • Something More…
    • 18. ORM - Social Profiles
      • The Big 3 Accounts
        • Facebook
        • LinkedIn
        • Twitter
      • Secondary / Alternative Accounts
        • YouTube, Vimeo, Flickr, etc…
    • 19. ORM - Image Ideas
        • Logos
        • Staff
        • Products
        • Events
    • 20. ORM - Video Ideas
        • Product Demos
        • Expert Interviews
        • Commercials
        • Professional Vlog
    • 21. ORM - News Options
        • Coverage
        • Press Releases
        • Newswires
    • 22. Social SEO - Promotion
        • Social News Sites
          • Digg, StumbleUpon
          • Reddit, Propeller, Mixx, etc…
          • k
        • Content Strategy
          • Target Audience
          • Custom Content
    • 23. Case Study: Sherweb
        • Hosting Company
        • Facebook Etiquette Blog Post
        • > 20,000 Uniques in 48 hours
        • > 58,000 Uniques over 1 Month
        • PageRank 3
    • 24. Social SEO - Widgets
        • Off-Site Syndication
        • Referrals
        • Brand Awareness
        • Backlinks
    • 25. Case Study: Club Med
        • Embeddable Widget
        • 4 Styles / 9 Content Categories
        • Install for Chance to Win Vacation
        • > 50 Blogs Installed Widget
    • 26. Social Presence
        • Facebook
        • &
        • LinkedIn
    • 27. Facebook
        • A place where people connect
        • A personal environment
        • Personal / Professional Collide
        • Limited Privacy
    • 28. Facebook
        • A place where people connect
        • A personal environment
        • Personal / Professional Collide
        • Limited Privacy
    • 29. Facebook
        • Profile ( Personal )
        • Privacy ( Settings & Lists )
        • Pages ( Fans & Likes )
        • Facebook Connect
    • 30. Facebook To-Do’s
        • Share
          • Status, Like, Upload, Tag
        • Interact
          • Wall, Messaging, Chat, Groups k
        • Reconnect
          • Network, Events, Reminders
    • 31. LinkedIn
        • Where professional network
        • A professional environment
        • Controlled Privacy
    • 32. LinkedIn
        • Personal Profiles
        • Groups
        • Company Profiles
        • Job Posts
    • 33. LinkedIn To-Do’s
        • Personal Branding
          • Pic / Bio / Expertise
        • Network
          • Connect / Recommend
          • Introductions
          • Job Marketing
    • 34. LinkedIn Profile
    • 35. LinkedIn Profile
        • Bio ( keywords )
        • Resume ( keywords )
        • Recommendations
        • 100% Complete
    • 36. LinkedIn Groups
    • 37. LinkedIn Groups
        • Discussions
        • Member Networking
        • Jobs Opps & Promo
    • 38. Company Profiles
        • Description ( keywords )
        • Services ( keywords )
        • Employee Profiles
        • Analytics
    • 39. Company Profile
    • 40. Company Services
    • 41. Profile Analytics
    • 42. Profile Analytics
    • 43. Profile Analytics
    • 44. Twitter
        • A place to share & discuss
        • A casual environment
        • Real Time
          • Status, Like, Upload, Tag
        • Complete Privacy
        • Complete Privacy
    • 45. Twitter Profile
        • Name
        • Bio / Pic
        • Username / URL
        • Advanced
          • Design, Clients, Lists, WeFollow
    • 46. Twitter To-Do’s
        • Listen
          • Follow, Follow Back, Lists
        • Share
          • Tweets, Retweets
        • Discuss
          • @replies, #hashtags, DMs
    • 47. The Tweet
    • 48. The @Reply
    • 49. The Retweet (RT)
    • 50. The #Hashtag
    • 51. Social Integration
        • Network Syndication
          • One-Click Sharing
        • Engagement / Conversion
          • Single Login
          • k
        • User Data
    • 52. Network Syndication
    • 53. User Data Facebook Twitter LinkedIn Google Yahoo! Name X X X X X Email X X X Nickname X X X Photo X X X X X Profile URL X X X X X Birthday X X X Gender X X Locaiton X X X X X Social Graph X X X X X More X X X X
    • 54. Facebook Connect
    • 55. Facebook Connect
        • Registration & Login
          • Access Real User Data
        • User Experience
          • Like Button, Share This, etc…
          • k
        • Open Graph
    • 56. Facebook Connect
    • 57. Facebook Connect
        • Lollapalooza: 99% morePage Views
        • Gawker: 45% increase in registrations week over week
        • Joost: 30% more videos,15% more comments, and 38% more friend invites.
        • -- Source: Facebook
    • 58. Questions?
      • CT Moore
      • [email_address]
      • www.GypsyBandito.com
      • @gypsybandito

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