Corporate Social Media Strategy

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In this workshop, we explored 3 facets of corporate social media strategy: (1) using social media for online reputation management, (2) social media for SEO, and (3) enterprise level social media API …

In this workshop, we explored 3 facets of corporate social media strategy: (1) using social media for online reputation management, (2) social media for SEO, and (3) enterprise level social media API integration, such as using Facebook Connect.

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  • SEO & Social Media Roadmap for Online Publishers newspapers, bloggers, etc
  • Want people to see your content Returns users Monetize that content – short-term and/or long-term
  • It ’ s interactive It ’ s not just a top-down medium It ’ s also a bottom-up one And a peer-to-peer one … It doesn ’ t just let brand talk to consumers It also let ’ s consumers talk to brands And other consumers …
  • 30 different things that can show up in a blended result We’ll focus on the ones available to us Can’t all afford/need a website Blogs are cheaper alternatives, but not all of us are writers Social Media is for everybody
  • Now blogging is something that should have its own workshop – or maybe several. But I’m going to quickly discuss: - Why they’re such a powerful Social Medium - And the kind of content they’re good for in a professional setting
  • Blogs are cheaper alternatives, but not all of us are writers Social Media is for everybody Big 3 is not necessarily their size, but their IMPORTANCE
  • Audience: right social news site Content Strategy: reconciling branded content
  • Single Login for FCF Personal User Data

Transcript

  • 1. Corporate Social Media Strategy Agence Ometz Jan. 26, 2011
  • 2. Who Am I?
      • Agency Hack @nvi
      • Staff Editor @revenews
      • Netizen @gypsybandito
      • > 5 Years Experience
  • 3. Social Media Uses
      • Branding
      • Visibility
      • CRM
      • Social “Notworking”
  • 4. Social Media Difference
    • Multi-Medium
    • Two Way Medium
  • 5. The Multi-Medium
      • Text
      • Images
      • Video
      • Audio
  • 6. Two-Way Medium
  • 7. Two-Way Medium
      • Brands talk to Consumers
      • Consumers talk to Brands
      • Consumer talk to Consumers
  • 8. Word of Mouth Before
  • 9. Word of Mouth Now
  • 10. Social Strategies
      • Social for ORM
      • Social for SEO / Syndication
      • Social Presence
      • Social Integration
  • 11. "Your brand is not what you say it is. It's what Google says it is." -- Chris Anderson Editor, Wired Magazine Author, The Long Tail
  • 12. ORM - Search Results
  • 13. ORM - Opportunity
      • Be Found
      • Control What’s Found
      • Legitimacy / Credibility / Authority
      • Own the First Page
  • 14. ORM - Seriously
    • 73% don’t go past first page
    • 71% don’t go past first 5 results
    • 10% go to 3rd result
    • 4.5% go to 5th result
  • 15. ORM - Blended Search
      • Websites / Blogs
      • Social Media Profiles
      • Images / Video
      • News
  • 16. ORM - Blogging: SEO
      • Updated Content ( comments )
      • Structured Content
      • RSS Feed
      • Interlinking
  • 17. ORM - Blogging: Ideas
      • Industry Observations
      • Tutorials / How To’s
      • Company News
      • Something More…
  • 18. ORM - Social Profiles
    • The Big 3 Accounts
      • Facebook
      • LinkedIn
      • Twitter
    • Secondary / Alternative Accounts
      • YouTube, Vimeo, Flickr, etc…
  • 19. ORM - Image Ideas
      • Logos
      • Staff
      • Products
      • Events
  • 20. ORM - Video Ideas
      • Product Demos
      • Expert Interviews
      • Commercials
      • Professional Vlog
  • 21. ORM - News Options
      • Coverage
      • Press Releases
      • Newswires
  • 22. Social SEO - Promotion
      • Social News Sites
        • Digg, StumbleUpon
        • Reddit, Propeller, Mixx, etc…
        • k
      • Content Strategy
        • Target Audience
        • Custom Content
  • 23. Case Study: Sherweb
      • Hosting Company
      • Facebook Etiquette Blog Post
      • > 20,000 Uniques in 48 hours
      • > 58,000 Uniques over 1 Month
      • PageRank 3
  • 24. Social SEO - Widgets
      • Off-Site Syndication
      • Referrals
      • Brand Awareness
      • Backlinks
  • 25. Case Study: Club Med
      • Embeddable Widget
      • 4 Styles / 9 Content Categories
      • Install for Chance to Win Vacation
      • > 50 Blogs Installed Widget
  • 26. Social Presence
      • Facebook
      • &
      • LinkedIn
  • 27. Facebook
      • A place where people connect
      • A personal environment
      • Personal / Professional Collide
      • Limited Privacy
  • 28. Facebook
      • A place where people connect
      • A personal environment
      • Personal / Professional Collide
      • Limited Privacy
  • 29. Facebook
      • Profile ( Personal )
      • Privacy ( Settings & Lists )
      • Pages ( Fans & Likes )
      • Facebook Connect
  • 30. Facebook To-Do’s
      • Share
        • Status, Like, Upload, Tag
      • Interact
        • Wall, Messaging, Chat, Groups k
      • Reconnect
        • Network, Events, Reminders
  • 31. LinkedIn
      • Where professional network
      • A professional environment
      • Controlled Privacy
  • 32. LinkedIn
      • Personal Profiles
      • Groups
      • Company Profiles
      • Job Posts
  • 33. LinkedIn To-Do’s
      • Personal Branding
        • Pic / Bio / Expertise
      • Network
        • Connect / Recommend
        • Introductions
        • Job Marketing
  • 34. LinkedIn Profile
  • 35. LinkedIn Profile
      • Bio ( keywords )
      • Resume ( keywords )
      • Recommendations
      • 100% Complete
  • 36. LinkedIn Groups
  • 37. LinkedIn Groups
      • Discussions
      • Member Networking
      • Jobs Opps & Promo
  • 38. Company Profiles
      • Description ( keywords )
      • Services ( keywords )
      • Employee Profiles
      • Analytics
  • 39. Company Profile
  • 40. Company Services
  • 41. Profile Analytics
  • 42. Profile Analytics
  • 43. Profile Analytics
  • 44. Twitter
      • A place to share & discuss
      • A casual environment
      • Real Time
        • Status, Like, Upload, Tag
      • Complete Privacy
      • Complete Privacy
  • 45. Twitter Profile
      • Name
      • Bio / Pic
      • Username / URL
      • Advanced
        • Design, Clients, Lists, WeFollow
  • 46. Twitter To-Do’s
      • Listen
        • Follow, Follow Back, Lists
      • Share
        • Tweets, Retweets
      • Discuss
        • @replies, #hashtags, DMs
  • 47. The Tweet
  • 48. The @Reply
  • 49. The Retweet (RT)
  • 50. The #Hashtag
  • 51. Social Integration
      • Network Syndication
        • One-Click Sharing
      • Engagement / Conversion
        • Single Login
        • k
      • User Data
  • 52. Network Syndication
  • 53. User Data Facebook Twitter LinkedIn Google Yahoo! Name X X X X X Email X X X Nickname X X X Photo X X X X X Profile URL X X X X X Birthday X X X Gender X X Locaiton X X X X X Social Graph X X X X X More X X X X
  • 54. Facebook Connect
  • 55. Facebook Connect
      • Registration & Login
        • Access Real User Data
      • User Experience
        • Like Button, Share This, etc…
        • k
      • Open Graph
  • 56. Facebook Connect
  • 57. Facebook Connect
      • Lollapalooza: 99% morePage Views
      • Gawker: 45% increase in registrations week over week
      • Joost: 30% more videos,15% more comments, and 38% more friend invites.
      • -- Source: Facebook
  • 58. Questions?
    • CT Moore
    • [email_address]
    • www.GypsyBandito.com
    • @gypsybandito