Your SlideShare is downloading. ×
0
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Corporate Social Content Strategy
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Corporate Social Content Strategy

8,171

Published on

In this presentation, we explore the different social media opportunities available to business. Specifically, we look at: …

In this presentation, we explore the different social media opportunities available to business. Specifically, we look at:
- Blogging
- Facebook Pages
- Facebook Ads
- Facebook Connect
- Linkedin
- and Twitter

Published in: Technology, Business
0 Comments
14 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
8,171
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
394
Comments
0
Likes
14
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Media Strategy <ul><li>Agence Ometz </li></ul>
  • 2. SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul><ul><li>Agenda </li></ul><ul><li>Overview &amp; Opportunity </li></ul><ul><li>Hub &amp; S p oke Social Media </li></ul><ul><li>Blogging </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul>
  • 3. SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul><ul><li>Who Am I? </li></ul><ul><li>Consultant @gypsybandito </li></ul><ul><li>Video Host @watchmojo </li></ul><ul><li>Former Agency Hack @nvi @shareresults </li></ul><ul><li>Former Staff Editor @revenews </li></ul><ul><li>Since 2005 </li></ul>
  • 4. SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul><ul><li>Uses &amp; Applications </li></ul><ul><li>Branding </li></ul><ul><li>Visibility </li></ul><ul><li>CRM </li></ul><ul><li>Social “ Notworking ” </li></ul>
  • 5. SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul>Social Media Difference Mutli-Medium Two-Way Medium
  • 6. SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul>Multi-Medium Text Images Audio Video
  • 7. SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul>Two-Way Medium
  • 8. SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul><ul><li>Two-Way Medium </li></ul><ul><li>B r ands  Consumers </li></ul><ul><li>Consumers  Brands </li></ul><ul><li>Consumers  Consumers </li></ul>
  • 9. SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul>Word of Mouth Before
  • 10. SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul>Word of Mouth After
  • 11. SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul><ul><li>Social Strategies </li></ul><ul><li>ORM – Online Reputation Management </li></ul><ul><li>SEO – Search Engine Optimization </li></ul><ul><li>Lead Generation </li></ul><ul><li>Customer Service / Relations </li></ul><ul><li>Branding / Visibility </li></ul><ul><li>Data Mining </li></ul>
  • 12. SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul>“ Your brand is not what you say it is, it ’ s what Google says it is. ” -- Chris Anderson Editor, Wired Magazine Author, The Long Tail
  • 13. SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul>Blended Search Results
  • 14. SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul><ul><li>Blended Search Opportunity </li></ul><ul><li>Be Found </li></ul><ul><li>Control What ’ s Found </li></ul><ul><li>Legitimacy / A u thority / Credibility </li></ul><ul><li>Own the First Page </li></ul>
  • 15. SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul><ul><li>Blended Search – Above the Fold </li></ul><ul><li>73% don ’ t go past 1 st page </li></ul><ul><li>71% don ’ t go past first 5 results </li></ul><ul><li>10% go to 3 rd result </li></ul><ul><li>4.5% go to 5 th result </li></ul>
  • 16. SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul><ul><li>Blended Search – Ingredients </li></ul><ul><li>Blogs </li></ul><ul><li>Social Media Profiles </li></ul><ul><li>Images / Videos </li></ul><ul><li>News </li></ul>
  • 17. SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul>
  • 18. Hub &amp; Spoke Social Content STRATEGY <ul><li>SOCIAL MEDIA </li></ul>
  • 19. Hub &amp; Spoke Social Content STRATEGY <ul><li>SOCIAL MEDIA </li></ul><ul><li>Hub </li></ul><ul><li>Company Blog </li></ul><ul><li>Spokes </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul>
  • 20. BLOG INTEGRATION <ul><li>SOCIAL MEDIA </li></ul><ul><li>Goals </li></ul><ul><li>Content Publishing Hub </li></ul><ul><ul><li>News, Announcements, etc. </li></ul></ul><ul><li>Support SEO Efforts </li></ul><ul><li>Drives Traffic </li></ul><ul><li>Increase User Engagement </li></ul><ul><li>Provide Social Platform </li></ul>
  • 21. BLOG INTEGRATION <ul><li>SOCIAL MEDIA </li></ul><ul><li>SEO Benefits </li></ul><ul><li>Updated Content </li></ul><ul><ul><li>Posts, Comments, etc. </li></ul></ul><ul><li>Structured Content </li></ul><ul><ul><li>Categories, Tags, Users, RSS Feed, etc. </li></ul></ul><ul><li>Interlinking </li></ul>
  • 22. BLOG INTEGRATION <ul><li>SOCIAL MEDIA </li></ul><ul><li>Blogging Ideas </li></ul><ul><li>Industry Observations </li></ul><ul><li>Tutorials / How To ’ s </li></ul><ul><li>Com pa ny News </li></ul><ul><li>Something More … </li></ul><ul><ul><li>Personal Brand </li></ul></ul><ul><ul><li>Contests </li></ul></ul><ul><ul><li>Videos / Podcasts </li></ul></ul>
  • 23. BLOG INTEGRATION <ul><li>SOCIAL MEDIA </li></ul><ul><li>Getting Started </li></ul><ul><li>Wordpress Installed </li></ul><ul><li>Comprehensive Social Features </li></ul><ul><li>Facebook Connect Integration </li></ul><ul><li>5 x Pre-Launch Filler Posts </li></ul><ul><li>2 x Posts / Month Ongoing (min) </li></ul>
  • 24. SOCIAL MEDIA CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul><ul><li>Goals </li></ul><ul><li>Drive Traffic </li></ul><ul><li>Raise Brand Awareness </li></ul><ul><li>Position Your Brand as Social </li></ul><ul><li>Foster User Engagement </li></ul><ul><li>Support SEO </li></ul>
  • 25. SOCIAL MEDIA CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul><ul><li>Requirements </li></ul><ul><li>Blog (social platform) </li></ul><ul><li>Custom Content </li></ul><ul><li>Social Integration </li></ul><ul><ul><li>Like / Tweet Buttons </li></ul></ul><ul><ul><li>Social Widgets </li></ul></ul><ul><li>Social Content Sites </li></ul><ul><li>Reddit, StumbleUpon, Digg </li></ul><ul><li>Mixx, Propeller, etc … </li></ul>
  • 26. BUSINESS CASE: SHERWEB.COM <ul><li>SOCIAL MEDIA </li></ul><ul><li>Facebook Etiquette Blog Post </li></ul><ul><li>&gt;20,000 Visits over 48 Hours </li></ul><ul><li>&gt;60,000 Visits over 1 Month </li></ul><ul><li>124 Comments </li></ul><ul><li>PageRank 3 </li></ul>
  • 27. BLOGGER OUTREACH <ul><li>SOCIAL MEDIA </li></ul><ul><li>Goals </li></ul><ul><li>Engage Influencers </li></ul><ul><li>Evangelize Your Products/Services </li></ul><ul><li>Create Buzz </li></ul><ul><li>Build Backlinks ( SEO ) </li></ul><ul><li>Drive Sales </li></ul>
  • 28. BLOGGER OUTREACH <ul><li>SOCIAL MEDIA </li></ul><ul><li>Deliverables </li></ul><ul><li>List of Targeted I n dustry Bloggers </li></ul><ul><li>Targeted Email Template </li></ul><ul><li>Feedback on Blogger Responses </li></ul><ul><li>Blogger Backlinks </li></ul>
  • 29. BUSINESS CASE: MICROSOFT CANADA <ul><li>SOCIAL MEDIA </li></ul><ul><li>Make Web Not War 2010: </li></ul><ul><ul><li>Open-Source / Interoperability Event </li></ul></ul><ul><li>Targets: </li></ul><ul><ul><li>250 Registrations </li></ul></ul><ul><ul><li>80 Contestants </li></ul></ul><ul><li>Results: </li></ul><ul><ul><li>397 Registrations </li></ul></ul><ul><ul><li>81 Contestants </li></ul></ul>
  • 30. FACEBOOK <ul><li>SOCIAL MEDIA </li></ul><ul><li>Overview </li></ul><ul><li>A place where people connect … </li></ul><ul><li>A personal environment … </li></ul><ul><li>Personal / Professional Collide </li></ul><ul><li>Facebook Ads </li></ul><ul><li>Facebook Connect </li></ul>
  • 31. FACEBOOK PAGES <ul><li>Social Media Strategy for Ecommerce </li></ul><ul><li>Roadmap </li></ul><ul><li>Optimized Page </li></ul><ul><li>Welcome Tab </li></ul><ul><li>Integrated Shopping </li></ul><ul><li>Run Ad Campaigns </li></ul><ul><li>Sponsor Contests </li></ul>
  • 32. FACEBOOK PAGES <ul><li>Social Media Strategy for Ecommerce </li></ul><ul><li>Basics </li></ul><ul><li>Logo / Image </li></ul><ul><li>Info &amp; Description </li></ul><ul><li>Branded URL </li></ul><ul><li>Photos, Videos, Etc … </li></ul><ul><li>Likes / Fans??? </li></ul><ul><li>Welcome Tab </li></ul>
  • 33. FACEBOOK PAGES <ul><li>Social Media Strategy for Ecommerce </li></ul>Welcome Tab
  • 34. FACEBOOK PAGES <ul><li>Social Media Strategy for Ecommerce </li></ul>Facebook Shopping
  • 35. FACEBOOK PAGES <ul><li>Social Media Strategy for Ecommerce </li></ul>Facebook Shopping
  • 36. FACEBOOK ADS <ul><li>SOCIAL MEDIA </li></ul><ul><li>Goals </li></ul><ul><li>Branding </li></ul><ul><li>Increase Visibility </li></ul><ul><li>Engage Targeted Users </li></ul><ul><li>Facebook Fans (Facebook Insights) </li></ul><ul><li>Generate Leads </li></ul>
  • 37. FACEBOOK ADS <ul><li>SOCIAL MEDIA </li></ul><ul><li>Features </li></ul><ul><li>Demographic Targeting </li></ul><ul><li>Geo-Targeting </li></ul><ul><li>Pay Per Click </li></ul><ul><li>Set Daily Budget </li></ul><ul><li>Ads, Surveys, and Sponsored Stories </li></ul>
  • 38. FACEBOOK ADS <ul><li>Social Media Strategy for Ecommerce </li></ul><ul><li>Deliverables </li></ul><ul><li>Facebook Campaign Set-Up </li></ul><ul><ul><li>Traffic to Site </li></ul></ul><ul><ul><li>Traffic to Fan Page </li></ul></ul><ul><li>Ongoing Optimization </li></ul><ul><li>Targeted &amp; Qualified Traffic </li></ul>
  • 39. SOCIAL MEDIA CONTESTS <ul><li>SOCIAL MEDIA </li></ul><ul><li>Opportunity </li></ul><ul><li>50% of users like to enter an contests or sweepstakes at least once/month. </li></ul><ul><li>Businesses that offer contests have twice as many social network fans. </li></ul><ul><li>– Forrester Research </li></ul>
  • 40. SOCIAL MEDIA CONTESTS <ul><li>Social Media Strategy for Ecommerce </li></ul><ul><li>Goals </li></ul><ul><li>Engage Consumers </li></ul><ul><li>Promote Your Products </li></ul><ul><li>Build Fans/Followers (generate “ Likes ” ) </li></ul><ul><li>Leverage Users ’ Activity Feed </li></ul><ul><li>Stimulate Demand for Products/Services </li></ul><ul><li>Collect &amp; Mine User-Data </li></ul>
  • 41. SOCIAL MEDIA CONTESTS <ul><li>SOCIAL MEDIA </li></ul><ul><li>Deliverables ( TBD ) </li></ul><ul><li>TBD-number of Fans / “ Likes ” ( Branding ) </li></ul><ul><li>TBD-number of Wall Comments ( Engagement ) </li></ul><ul><li>TBD-number Blog Comments ( SEO ) </li></ul><ul><li>User List / Database ( Open-Graph ) </li></ul>
  • 42. SOCIAL MEDIA CONTESTS <ul><li>SOCIAL MEDIA </li></ul><ul><li>Ideas &amp; Options </li></ul><ul><li>Facebook Contest ( Likes &amp; Fans ) </li></ul><ul><li>Blog Contest ( Comments &amp; Emails ) </li></ul><ul><li>Twitter Contest ( Tweets &amp; Retweets ) </li></ul><ul><li>Blogger Giveaways ( Backlinks &amp; PR ) </li></ul>
  • 43. BUSINESS CASE: BOUCLAIR <ul><li>SOCIAL MEDIA </li></ul><ul><li>Targeted Canadian Users </li></ul><ul><li>Traffic  Fan Page </li></ul><ul><li>Avg. CPC $0.51 </li></ul><ul><li>&gt;2,000 new Fans </li></ul><ul><li>&gt;500 Email Addresses </li></ul>
  • 44. FACEBOOK <ul><li>SOCIAL MEDIA </li></ul><ul><li>Facebook Connect </li></ul><ul><li>Registration &amp; Login </li></ul><ul><ul><li>Access Real User Data </li></ul></ul><ul><li>Choice of FB Features </li></ul><ul><ul><li>Like, Share, Comment, etc. </li></ul></ul><ul><li>Facebook Open-Graph </li></ul>
  • 45. FACEBOOK OPEN GRAPH <ul><li>SOCIAL MEDIA </li></ul>Facebook Twitter LinkedIn Google Yahoo! Name X X X X X Email X X X Nickname X X X Photo X X X X X Profile URL X X X X X Birthday X X X Gender X X Location X X X X X Social Graph X X X X X More X X X X
  • 46. FACEBOOK <ul><li>SOCIAL MEDIA </li></ul><ul><li>Facebook Connect </li></ul><ul><li>Lollapalooza </li></ul><ul><ul><li>99% more Page Views </li></ul></ul><ul><li>Gawker </li></ul><ul><ul><li>45% increase in registrations, week over week </li></ul></ul><ul><li>Joost </li></ul><ul><ul><li>30% more views, 15% more comments, 38% more invites </li></ul></ul>
  • 47. LinkedIn <ul><li>SOCIAL MEDIA </li></ul><ul><li>Overview </li></ul><ul><li>Where professionals network … </li></ul><ul><li>A professional environment … </li></ul><ul><li>Controlled Privacy </li></ul>
  • 48. LinkedIn <ul><li>SOCIAL MEDIA </li></ul><ul><li>Features </li></ul><ul><li>Personal Profiles </li></ul><ul><li>Groups </li></ul><ul><li>Com pa ny Profiles </li></ul><ul><li>Job Posts </li></ul>
  • 49. LinkedIn <ul><li>SOCIAL MEDIA </li></ul><ul><li>To Do ’ s </li></ul><ul><li>Personal Branding </li></ul><ul><ul><li>Pic, Bio, Expertise </li></ul></ul><ul><li>Network Personal Branding </li></ul><ul><ul><li>Connect / Rec om mend </li></ul></ul><ul><ul><li>Introductions </li></ul></ul><ul><ul><li>Job Marketing </li></ul></ul>
  • 50. LinkedIn Profile <ul><li>SOCIAL MEDIA </li></ul>
  • 51. LinkedIn Profile <ul><li>SOCIAL MEDIA </li></ul><ul><li>To Do ’ s </li></ul><ul><li>Bio (keywords) </li></ul><ul><li>Resume (keywords) </li></ul><ul><li>Recommendations </li></ul><ul><li>100% Complete </li></ul>
  • 52. LinkedIn Groups <ul><li>SOCIAL MEDIA </li></ul>
  • 53. LinkedIn Groups <ul><li>SOCIAL MEDIA </li></ul><ul><li>To Do ’ s </li></ul><ul><li>Discussions </li></ul><ul><li>Member Networking </li></ul><ul><li>Job Opportunities &amp; Promotion </li></ul>
  • 54. LinkedIn Company Profiles <ul><li>SOCIAL MEDIA </li></ul>
  • 55. LinkedIn Company Profiles - Services <ul><li>SOCIAL MEDIA </li></ul>
  • 56. LinkedIn Company Profiles <ul><li>SOCIAL MEDIA </li></ul><ul><li>To Do ’ s </li></ul><ul><li>Description (keywords) </li></ul><ul><li>Services (keywords) </li></ul><ul><li>Employee Profiles </li></ul><ul><li>Analytics </li></ul>
  • 57. LinkedIn Company Profiles - Analytics <ul><li>SOCIAL MEDIA </li></ul>
  • 58. LinkedIn Company Profiles - Analytics <ul><li>SOCIAL MEDIA </li></ul>
  • 59. LinkedIn Company Profiles - Analytics <ul><li>SOCIAL MEDIA </li></ul>
  • 60. Twitter <ul><li>SOCIAL MEDIA </li></ul><ul><li>Overview </li></ul><ul><li>A place to share &amp; discuss … </li></ul><ul><li>A casual environment … </li></ul><ul><li>Real-Time Content </li></ul>
  • 61. Twitter <ul><li>SOCIAL MEDIA </li></ul><ul><li>To Do ’ s </li></ul><ul><li>Listen </li></ul><ul><ul><li>Follow, Follow Back, Lists </li></ul></ul><ul><li>Share </li></ul><ul><ul><li>Tweet, Retweet </li></ul></ul><ul><li>Dicsuss </li></ul><ul><ul><li>@replies, #hashtags, DMs </li></ul></ul>
  • 62. Twitter <ul><li>SOCIAL MEDIA </li></ul>The Tweet
  • 63. Twitter <ul><li>SOCIAL MEDIA </li></ul>[email_address]
  • 64. Twitter <ul><li>SOCIAL MEDIA </li></ul>The Retweet (RT)
  • 65. Twitter <ul><li>SOCIAL MEDIA </li></ul>The Retweet (RT)
  • 66. Twitter <ul><li>SOCIAL MEDIA </li></ul>The Retweet (RT)
  • 67. Twitter <ul><li>SOCIAL MEDIA </li></ul>The #HashTag
  • 68. Twitter <ul><li>SOCIAL MEDIA </li></ul><ul><li>Deliverables </li></ul><ul><li>Twitter Profile Set-Up </li></ul><ul><li>Segmented Following Lists </li></ul><ul><li>Community Outreach Strategy </li></ul><ul><ul><li>Rules of Engagement </li></ul></ul><ul><ul><li>Building Followers </li></ul></ul><ul><li>Primary Gatekeeper </li></ul>
  • 69. SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul><ul><li>QUESTIONS? </li></ul><ul><li>SocialEd.org/blog </li></ul><ul><li>[email_address] </li></ul><ul><li>@gypsybandito </li></ul>

×