Corporate Social Content Strategy
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Corporate Social Content Strategy

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In this presentation, we explore the different social media opportunities available to business. Specifically, we look at:...

In this presentation, we explore the different social media opportunities available to business. Specifically, we look at:
- Blogging
- Facebook Pages
- Facebook Ads
- Facebook Connect
- Linkedin
- and Twitter

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http://www.socialed.org 86
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    Corporate Social Content Strategy Corporate Social Content Strategy Presentation Transcript

    • Social Media Strategy
      • Agence Ometz
    • SOCIAL CONTENT STRATEGY
      • SOCIAL MEDIA
      • Agenda
      • Overview & Opportunity
      • Hub & S p oke Social Media
      • Blogging
      • Facebook
      • LinkedIn
      • Twitter
    • SOCIAL CONTENT STRATEGY
      • SOCIAL MEDIA
      • Who Am I?
      • Consultant @gypsybandito
      • Video Host @watchmojo
      • Former Agency Hack @nvi @shareresults
      • Former Staff Editor @revenews
      • Since 2005
    • SOCIAL CONTENT STRATEGY
      • SOCIAL MEDIA
      • Uses & Applications
      • Branding
      • Visibility
      • CRM
      • Social “ Notworking ”
    • SOCIAL CONTENT STRATEGY
      • SOCIAL MEDIA
      Social Media Difference Mutli-Medium Two-Way Medium
    • SOCIAL CONTENT STRATEGY
      • SOCIAL MEDIA
      Multi-Medium Text Images Audio Video
    • SOCIAL CONTENT STRATEGY
      • SOCIAL MEDIA
      Two-Way Medium
    • SOCIAL CONTENT STRATEGY
      • SOCIAL MEDIA
      • Two-Way Medium
      • B r ands  Consumers
      • Consumers  Brands
      • Consumers  Consumers
    • SOCIAL CONTENT STRATEGY
      • SOCIAL MEDIA
      Word of Mouth Before
    • SOCIAL CONTENT STRATEGY
      • SOCIAL MEDIA
      Word of Mouth After
    • SOCIAL CONTENT STRATEGY
      • SOCIAL MEDIA
      • Social Strategies
      • ORM – Online Reputation Management
      • SEO – Search Engine Optimization
      • Lead Generation
      • Customer Service / Relations
      • Branding / Visibility
      • Data Mining
    • SOCIAL CONTENT STRATEGY
      • SOCIAL MEDIA
      “ Your brand is not what you say it is, it ’ s what Google says it is. ” -- Chris Anderson Editor, Wired Magazine Author, The Long Tail
    • SOCIAL CONTENT STRATEGY
      • SOCIAL MEDIA
      Blended Search Results
    • SOCIAL CONTENT STRATEGY
      • SOCIAL MEDIA
      • Blended Search Opportunity
      • Be Found
      • Control What ’ s Found
      • Legitimacy / A u thority / Credibility
      • Own the First Page
    • SOCIAL CONTENT STRATEGY
      • SOCIAL MEDIA
      • Blended Search – Above the Fold
      • 73% don ’ t go past 1 st page
      • 71% don ’ t go past first 5 results
      • 10% go to 3 rd result
      • 4.5% go to 5 th result
    • SOCIAL CONTENT STRATEGY
      • SOCIAL MEDIA
      • Blended Search – Ingredients
      • Blogs
      • Social Media Profiles
      • Images / Videos
      • News
    • SOCIAL CONTENT STRATEGY
      • SOCIAL MEDIA
    • Hub & Spoke Social Content STRATEGY
      • SOCIAL MEDIA
    • Hub & Spoke Social Content STRATEGY
      • SOCIAL MEDIA
      • Hub
      • Company Blog
      • Spokes
      • Facebook
      • LinkedIn
      • Twitter
    • BLOG INTEGRATION
      • SOCIAL MEDIA
      • Goals
      • Content Publishing Hub
        • News, Announcements, etc.
      • Support SEO Efforts
      • Drives Traffic
      • Increase User Engagement
      • Provide Social Platform
    • BLOG INTEGRATION
      • SOCIAL MEDIA
      • SEO Benefits
      • Updated Content
        • Posts, Comments, etc.
      • Structured Content
        • Categories, Tags, Users, RSS Feed, etc.
      • Interlinking
    • BLOG INTEGRATION
      • SOCIAL MEDIA
      • Blogging Ideas
      • Industry Observations
      • Tutorials / How To ’ s
      • Com pa ny News
      • Something More …
        • Personal Brand
        • Contests
        • Videos / Podcasts
    • BLOG INTEGRATION
      • SOCIAL MEDIA
      • Getting Started
      • Wordpress Installed
      • Comprehensive Social Features
      • Facebook Connect Integration
      • 5 x Pre-Launch Filler Posts
      • 2 x Posts / Month Ongoing (min)
    • SOCIAL MEDIA CONTENT STRATEGY
      • SOCIAL MEDIA
      • Goals
      • Drive Traffic
      • Raise Brand Awareness
      • Position Your Brand as Social
      • Foster User Engagement
      • Support SEO
    • SOCIAL MEDIA CONTENT STRATEGY
      • SOCIAL MEDIA
      • Requirements
      • Blog (social platform)
      • Custom Content
      • Social Integration
        • Like / Tweet Buttons
        • Social Widgets
      • Social Content Sites
      • Reddit, StumbleUpon, Digg
      • Mixx, Propeller, etc …
    • BUSINESS CASE: SHERWEB.COM
      • SOCIAL MEDIA
      • Facebook Etiquette Blog Post
      • >20,000 Visits over 48 Hours
      • >60,000 Visits over 1 Month
      • 124 Comments
      • PageRank 3
    • BLOGGER OUTREACH
      • SOCIAL MEDIA
      • Goals
      • Engage Influencers
      • Evangelize Your Products/Services
      • Create Buzz
      • Build Backlinks ( SEO )
      • Drive Sales
    • BLOGGER OUTREACH
      • SOCIAL MEDIA
      • Deliverables
      • List of Targeted I n dustry Bloggers
      • Targeted Email Template
      • Feedback on Blogger Responses
      • Blogger Backlinks
    • BUSINESS CASE: MICROSOFT CANADA
      • SOCIAL MEDIA
      • Make Web Not War 2010:
        • Open-Source / Interoperability Event
      • Targets:
        • 250 Registrations
        • 80 Contestants
      • Results:
        • 397 Registrations
        • 81 Contestants
    • FACEBOOK
      • SOCIAL MEDIA
      • Overview
      • A place where people connect …
      • A personal environment …
      • Personal / Professional Collide
      • Facebook Ads
      • Facebook Connect
    • FACEBOOK PAGES
      • Social Media Strategy for Ecommerce
      • Roadmap
      • Optimized Page
      • Welcome Tab
      • Integrated Shopping
      • Run Ad Campaigns
      • Sponsor Contests
    • FACEBOOK PAGES
      • Social Media Strategy for Ecommerce
      • Basics
      • Logo / Image
      • Info & Description
      • Branded URL
      • Photos, Videos, Etc …
      • Likes / Fans???
      • Welcome Tab
    • FACEBOOK PAGES
      • Social Media Strategy for Ecommerce
      Welcome Tab
    • FACEBOOK PAGES
      • Social Media Strategy for Ecommerce
      Facebook Shopping
    • FACEBOOK PAGES
      • Social Media Strategy for Ecommerce
      Facebook Shopping
    • FACEBOOK ADS
      • SOCIAL MEDIA
      • Goals
      • Branding
      • Increase Visibility
      • Engage Targeted Users
      • Facebook Fans (Facebook Insights)
      • Generate Leads
    • FACEBOOK ADS
      • SOCIAL MEDIA
      • Features
      • Demographic Targeting
      • Geo-Targeting
      • Pay Per Click
      • Set Daily Budget
      • Ads, Surveys, and Sponsored Stories
    • FACEBOOK ADS
      • Social Media Strategy for Ecommerce
      • Deliverables
      • Facebook Campaign Set-Up
        • Traffic to Site
        • Traffic to Fan Page
      • Ongoing Optimization
      • Targeted & Qualified Traffic
    • SOCIAL MEDIA CONTESTS
      • SOCIAL MEDIA
      • Opportunity
      • 50% of users like to enter an contests or sweepstakes at least once/month.
      • Businesses that offer contests have twice as many social network fans.
      • – Forrester Research
    • SOCIAL MEDIA CONTESTS
      • Social Media Strategy for Ecommerce
      • Goals
      • Engage Consumers
      • Promote Your Products
      • Build Fans/Followers (generate “ Likes ” )
      • Leverage Users ’ Activity Feed
      • Stimulate Demand for Products/Services
      • Collect & Mine User-Data
    • SOCIAL MEDIA CONTESTS
      • SOCIAL MEDIA
      • Deliverables ( TBD )
      • TBD-number of Fans / “ Likes ” ( Branding )
      • TBD-number of Wall Comments ( Engagement )
      • TBD-number Blog Comments ( SEO )
      • User List / Database ( Open-Graph )
    • SOCIAL MEDIA CONTESTS
      • SOCIAL MEDIA
      • Ideas & Options
      • Facebook Contest ( Likes & Fans )
      • Blog Contest ( Comments & Emails )
      • Twitter Contest ( Tweets & Retweets )
      • Blogger Giveaways ( Backlinks & PR )
    • BUSINESS CASE: BOUCLAIR
      • SOCIAL MEDIA
      • Targeted Canadian Users
      • Traffic  Fan Page
      • Avg. CPC $0.51
      • >2,000 new Fans
      • >500 Email Addresses
    • FACEBOOK
      • SOCIAL MEDIA
      • Facebook Connect
      • Registration & Login
        • Access Real User Data
      • Choice of FB Features
        • Like, Share, Comment, etc.
      • Facebook Open-Graph
    • FACEBOOK OPEN GRAPH
      • SOCIAL MEDIA
      Facebook Twitter LinkedIn Google Yahoo! Name X X X X X Email X X X Nickname X X X Photo X X X X X Profile URL X X X X X Birthday X X X Gender X X Location X X X X X Social Graph X X X X X More X X X X
    • FACEBOOK
      • SOCIAL MEDIA
      • Facebook Connect
      • Lollapalooza
        • 99% more Page Views
      • Gawker
        • 45% increase in registrations, week over week
      • Joost
        • 30% more views, 15% more comments, 38% more invites
    • LinkedIn
      • SOCIAL MEDIA
      • Overview
      • Where professionals network …
      • A professional environment …
      • Controlled Privacy
    • LinkedIn
      • SOCIAL MEDIA
      • Features
      • Personal Profiles
      • Groups
      • Com pa ny Profiles
      • Job Posts
    • LinkedIn
      • SOCIAL MEDIA
      • To Do ’ s
      • Personal Branding
        • Pic, Bio, Expertise
      • Network Personal Branding
        • Connect / Rec om mend
        • Introductions
        • Job Marketing
    • LinkedIn Profile
      • SOCIAL MEDIA
    • LinkedIn Profile
      • SOCIAL MEDIA
      • To Do ’ s
      • Bio (keywords)
      • Resume (keywords)
      • Recommendations
      • 100% Complete
    • LinkedIn Groups
      • SOCIAL MEDIA
    • LinkedIn Groups
      • SOCIAL MEDIA
      • To Do ’ s
      • Discussions
      • Member Networking
      • Job Opportunities & Promotion
    • LinkedIn Company Profiles
      • SOCIAL MEDIA
    • LinkedIn Company Profiles - Services
      • SOCIAL MEDIA
    • LinkedIn Company Profiles
      • SOCIAL MEDIA
      • To Do ’ s
      • Description (keywords)
      • Services (keywords)
      • Employee Profiles
      • Analytics
    • LinkedIn Company Profiles - Analytics
      • SOCIAL MEDIA
    • LinkedIn Company Profiles - Analytics
      • SOCIAL MEDIA
    • LinkedIn Company Profiles - Analytics
      • SOCIAL MEDIA
    • Twitter
      • SOCIAL MEDIA
      • Overview
      • A place to share & discuss …
      • A casual environment …
      • Real-Time Content
    • Twitter
      • SOCIAL MEDIA
      • To Do ’ s
      • Listen
        • Follow, Follow Back, Lists
      • Share
        • Tweet, Retweet
      • Dicsuss
        • @replies, #hashtags, DMs
    • Twitter
      • SOCIAL MEDIA
      The Tweet
    • Twitter
      • SOCIAL MEDIA
      [email_address]
    • Twitter
      • SOCIAL MEDIA
      The Retweet (RT)
    • Twitter
      • SOCIAL MEDIA
      The Retweet (RT)
    • Twitter
      • SOCIAL MEDIA
      The Retweet (RT)
    • Twitter
      • SOCIAL MEDIA
      The #HashTag
    • Twitter
      • SOCIAL MEDIA
      • Deliverables
      • Twitter Profile Set-Up
      • Segmented Following Lists
      • Community Outreach Strategy
        • Rules of Engagement
        • Building Followers
      • Primary Gatekeeper
    • SOCIAL CONTENT STRATEGY
      • SOCIAL MEDIA
      • QUESTIONS?
      • SocialEd.org/blog
      • [email_address]
      • @gypsybandito