Corporate Social Content Strategy

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In this presentation, we explore the different social media opportunities available to business. Specifically, we look at: …

In this presentation, we explore the different social media opportunities available to business. Specifically, we look at:
- Blogging
- Facebook Pages
- Facebook Ads
- Facebook Connect
- Linkedin
- and Twitter

More in: Technology , Business
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  • 1. Social Media Strategy
    • Agence Ometz
  • 2. SOCIAL CONTENT STRATEGY
    • SOCIAL MEDIA
    • Agenda
    • Overview & Opportunity
    • Hub & S p oke Social Media
    • Blogging
    • Facebook
    • LinkedIn
    • Twitter
  • 3. SOCIAL CONTENT STRATEGY
    • SOCIAL MEDIA
    • Who Am I?
    • Consultant @gypsybandito
    • Video Host @watchmojo
    • Former Agency Hack @nvi @shareresults
    • Former Staff Editor @revenews
    • Since 2005
  • 4. SOCIAL CONTENT STRATEGY
    • SOCIAL MEDIA
    • Uses & Applications
    • Branding
    • Visibility
    • CRM
    • Social “ Notworking ”
  • 5. SOCIAL CONTENT STRATEGY
    • SOCIAL MEDIA
    Social Media Difference Mutli-Medium Two-Way Medium
  • 6. SOCIAL CONTENT STRATEGY
    • SOCIAL MEDIA
    Multi-Medium Text Images Audio Video
  • 7. SOCIAL CONTENT STRATEGY
    • SOCIAL MEDIA
    Two-Way Medium
  • 8. SOCIAL CONTENT STRATEGY
    • SOCIAL MEDIA
    • Two-Way Medium
    • B r ands  Consumers
    • Consumers  Brands
    • Consumers  Consumers
  • 9. SOCIAL CONTENT STRATEGY
    • SOCIAL MEDIA
    Word of Mouth Before
  • 10. SOCIAL CONTENT STRATEGY
    • SOCIAL MEDIA
    Word of Mouth After
  • 11. SOCIAL CONTENT STRATEGY
    • SOCIAL MEDIA
    • Social Strategies
    • ORM – Online Reputation Management
    • SEO – Search Engine Optimization
    • Lead Generation
    • Customer Service / Relations
    • Branding / Visibility
    • Data Mining
  • 12. SOCIAL CONTENT STRATEGY
    • SOCIAL MEDIA
    “ Your brand is not what you say it is, it ’ s what Google says it is. ” -- Chris Anderson Editor, Wired Magazine Author, The Long Tail
  • 13. SOCIAL CONTENT STRATEGY
    • SOCIAL MEDIA
    Blended Search Results
  • 14. SOCIAL CONTENT STRATEGY
    • SOCIAL MEDIA
    • Blended Search Opportunity
    • Be Found
    • Control What ’ s Found
    • Legitimacy / A u thority / Credibility
    • Own the First Page
  • 15. SOCIAL CONTENT STRATEGY
    • SOCIAL MEDIA
    • Blended Search – Above the Fold
    • 73% don ’ t go past 1 st page
    • 71% don ’ t go past first 5 results
    • 10% go to 3 rd result
    • 4.5% go to 5 th result
  • 16. SOCIAL CONTENT STRATEGY
    • SOCIAL MEDIA
    • Blended Search – Ingredients
    • Blogs
    • Social Media Profiles
    • Images / Videos
    • News
  • 17. SOCIAL CONTENT STRATEGY
    • SOCIAL MEDIA
  • 18. Hub & Spoke Social Content STRATEGY
    • SOCIAL MEDIA
  • 19. Hub & Spoke Social Content STRATEGY
    • SOCIAL MEDIA
    • Hub
    • Company Blog
    • Spokes
    • Facebook
    • LinkedIn
    • Twitter
  • 20. BLOG INTEGRATION
    • SOCIAL MEDIA
    • Goals
    • Content Publishing Hub
      • News, Announcements, etc.
    • Support SEO Efforts
    • Drives Traffic
    • Increase User Engagement
    • Provide Social Platform
  • 21. BLOG INTEGRATION
    • SOCIAL MEDIA
    • SEO Benefits
    • Updated Content
      • Posts, Comments, etc.
    • Structured Content
      • Categories, Tags, Users, RSS Feed, etc.
    • Interlinking
  • 22. BLOG INTEGRATION
    • SOCIAL MEDIA
    • Blogging Ideas
    • Industry Observations
    • Tutorials / How To ’ s
    • Com pa ny News
    • Something More …
      • Personal Brand
      • Contests
      • Videos / Podcasts
  • 23. BLOG INTEGRATION
    • SOCIAL MEDIA
    • Getting Started
    • Wordpress Installed
    • Comprehensive Social Features
    • Facebook Connect Integration
    • 5 x Pre-Launch Filler Posts
    • 2 x Posts / Month Ongoing (min)
  • 24. SOCIAL MEDIA CONTENT STRATEGY
    • SOCIAL MEDIA
    • Goals
    • Drive Traffic
    • Raise Brand Awareness
    • Position Your Brand as Social
    • Foster User Engagement
    • Support SEO
  • 25. SOCIAL MEDIA CONTENT STRATEGY
    • SOCIAL MEDIA
    • Requirements
    • Blog (social platform)
    • Custom Content
    • Social Integration
      • Like / Tweet Buttons
      • Social Widgets
    • Social Content Sites
    • Reddit, StumbleUpon, Digg
    • Mixx, Propeller, etc …
  • 26. BUSINESS CASE: SHERWEB.COM
    • SOCIAL MEDIA
    • Facebook Etiquette Blog Post
    • >20,000 Visits over 48 Hours
    • >60,000 Visits over 1 Month
    • 124 Comments
    • PageRank 3
  • 27. BLOGGER OUTREACH
    • SOCIAL MEDIA
    • Goals
    • Engage Influencers
    • Evangelize Your Products/Services
    • Create Buzz
    • Build Backlinks ( SEO )
    • Drive Sales
  • 28. BLOGGER OUTREACH
    • SOCIAL MEDIA
    • Deliverables
    • List of Targeted I n dustry Bloggers
    • Targeted Email Template
    • Feedback on Blogger Responses
    • Blogger Backlinks
  • 29. BUSINESS CASE: MICROSOFT CANADA
    • SOCIAL MEDIA
    • Make Web Not War 2010:
      • Open-Source / Interoperability Event
    • Targets:
      • 250 Registrations
      • 80 Contestants
    • Results:
      • 397 Registrations
      • 81 Contestants
  • 30. FACEBOOK
    • SOCIAL MEDIA
    • Overview
    • A place where people connect …
    • A personal environment …
    • Personal / Professional Collide
    • Facebook Ads
    • Facebook Connect
  • 31. FACEBOOK PAGES
    • Social Media Strategy for Ecommerce
    • Roadmap
    • Optimized Page
    • Welcome Tab
    • Integrated Shopping
    • Run Ad Campaigns
    • Sponsor Contests
  • 32. FACEBOOK PAGES
    • Social Media Strategy for Ecommerce
    • Basics
    • Logo / Image
    • Info & Description
    • Branded URL
    • Photos, Videos, Etc …
    • Likes / Fans???
    • Welcome Tab
  • 33. FACEBOOK PAGES
    • Social Media Strategy for Ecommerce
    Welcome Tab
  • 34. FACEBOOK PAGES
    • Social Media Strategy for Ecommerce
    Facebook Shopping
  • 35. FACEBOOK PAGES
    • Social Media Strategy for Ecommerce
    Facebook Shopping
  • 36. FACEBOOK ADS
    • SOCIAL MEDIA
    • Goals
    • Branding
    • Increase Visibility
    • Engage Targeted Users
    • Facebook Fans (Facebook Insights)
    • Generate Leads
  • 37. FACEBOOK ADS
    • SOCIAL MEDIA
    • Features
    • Demographic Targeting
    • Geo-Targeting
    • Pay Per Click
    • Set Daily Budget
    • Ads, Surveys, and Sponsored Stories
  • 38. FACEBOOK ADS
    • Social Media Strategy for Ecommerce
    • Deliverables
    • Facebook Campaign Set-Up
      • Traffic to Site
      • Traffic to Fan Page
    • Ongoing Optimization
    • Targeted & Qualified Traffic
  • 39. SOCIAL MEDIA CONTESTS
    • SOCIAL MEDIA
    • Opportunity
    • 50% of users like to enter an contests or sweepstakes at least once/month.
    • Businesses that offer contests have twice as many social network fans.
    • – Forrester Research
  • 40. SOCIAL MEDIA CONTESTS
    • Social Media Strategy for Ecommerce
    • Goals
    • Engage Consumers
    • Promote Your Products
    • Build Fans/Followers (generate “ Likes ” )
    • Leverage Users ’ Activity Feed
    • Stimulate Demand for Products/Services
    • Collect & Mine User-Data
  • 41. SOCIAL MEDIA CONTESTS
    • SOCIAL MEDIA
    • Deliverables ( TBD )
    • TBD-number of Fans / “ Likes ” ( Branding )
    • TBD-number of Wall Comments ( Engagement )
    • TBD-number Blog Comments ( SEO )
    • User List / Database ( Open-Graph )
  • 42. SOCIAL MEDIA CONTESTS
    • SOCIAL MEDIA
    • Ideas & Options
    • Facebook Contest ( Likes & Fans )
    • Blog Contest ( Comments & Emails )
    • Twitter Contest ( Tweets & Retweets )
    • Blogger Giveaways ( Backlinks & PR )
  • 43. BUSINESS CASE: BOUCLAIR
    • SOCIAL MEDIA
    • Targeted Canadian Users
    • Traffic  Fan Page
    • Avg. CPC $0.51
    • >2,000 new Fans
    • >500 Email Addresses
  • 44. FACEBOOK
    • SOCIAL MEDIA
    • Facebook Connect
    • Registration & Login
      • Access Real User Data
    • Choice of FB Features
      • Like, Share, Comment, etc.
    • Facebook Open-Graph
  • 45. FACEBOOK OPEN GRAPH
    • SOCIAL MEDIA
    Facebook Twitter LinkedIn Google Yahoo! Name X X X X X Email X X X Nickname X X X Photo X X X X X Profile URL X X X X X Birthday X X X Gender X X Location X X X X X Social Graph X X X X X More X X X X
  • 46. FACEBOOK
    • SOCIAL MEDIA
    • Facebook Connect
    • Lollapalooza
      • 99% more Page Views
    • Gawker
      • 45% increase in registrations, week over week
    • Joost
      • 30% more views, 15% more comments, 38% more invites
  • 47. LinkedIn
    • SOCIAL MEDIA
    • Overview
    • Where professionals network …
    • A professional environment …
    • Controlled Privacy
  • 48. LinkedIn
    • SOCIAL MEDIA
    • Features
    • Personal Profiles
    • Groups
    • Com pa ny Profiles
    • Job Posts
  • 49. LinkedIn
    • SOCIAL MEDIA
    • To Do ’ s
    • Personal Branding
      • Pic, Bio, Expertise
    • Network Personal Branding
      • Connect / Rec om mend
      • Introductions
      • Job Marketing
  • 50. LinkedIn Profile
    • SOCIAL MEDIA
  • 51. LinkedIn Profile
    • SOCIAL MEDIA
    • To Do ’ s
    • Bio (keywords)
    • Resume (keywords)
    • Recommendations
    • 100% Complete
  • 52. LinkedIn Groups
    • SOCIAL MEDIA
  • 53. LinkedIn Groups
    • SOCIAL MEDIA
    • To Do ’ s
    • Discussions
    • Member Networking
    • Job Opportunities & Promotion
  • 54. LinkedIn Company Profiles
    • SOCIAL MEDIA
  • 55. LinkedIn Company Profiles - Services
    • SOCIAL MEDIA
  • 56. LinkedIn Company Profiles
    • SOCIAL MEDIA
    • To Do ’ s
    • Description (keywords)
    • Services (keywords)
    • Employee Profiles
    • Analytics
  • 57. LinkedIn Company Profiles - Analytics
    • SOCIAL MEDIA
  • 58. LinkedIn Company Profiles - Analytics
    • SOCIAL MEDIA
  • 59. LinkedIn Company Profiles - Analytics
    • SOCIAL MEDIA
  • 60. Twitter
    • SOCIAL MEDIA
    • Overview
    • A place to share & discuss …
    • A casual environment …
    • Real-Time Content
  • 61. Twitter
    • SOCIAL MEDIA
    • To Do ’ s
    • Listen
      • Follow, Follow Back, Lists
    • Share
      • Tweet, Retweet
    • Dicsuss
      • @replies, #hashtags, DMs
  • 62. Twitter
    • SOCIAL MEDIA
    The Tweet
  • 63. Twitter
    • SOCIAL MEDIA
    [email_address]
  • 64. Twitter
    • SOCIAL MEDIA
    The Retweet (RT)
  • 65. Twitter
    • SOCIAL MEDIA
    The Retweet (RT)
  • 66. Twitter
    • SOCIAL MEDIA
    The Retweet (RT)
  • 67. Twitter
    • SOCIAL MEDIA
    The #HashTag
  • 68. Twitter
    • SOCIAL MEDIA
    • Deliverables
    • Twitter Profile Set-Up
    • Segmented Following Lists
    • Community Outreach Strategy
      • Rules of Engagement
      • Building Followers
    • Primary Gatekeeper
  • 69. SOCIAL CONTENT STRATEGY
    • SOCIAL MEDIA
    • QUESTIONS?
    • SocialEd.org/blog
    • [email_address]
    • @gypsybandito