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Social Media Strategy <ul><li>Agence Ometz </li></ul>
SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul><ul><li>Agenda </li></ul><ul><li>Overview & Opportunity </li></ul><...
SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul><ul><li>Who Am I? </li></ul><ul><li>Consultant @gypsybandito </li><...
SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul><ul><li>Uses & Applications </li></ul><ul><li>Branding </li></ul><u...
SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul>Social Media Difference Mutli-Medium Two-Way Medium
SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul>Multi-Medium Text Images Audio Video
SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul>Two-Way Medium
SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul><ul><li>Two-Way Medium </li></ul><ul><li>B r ands    Consumers </l...
SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul>Word of Mouth Before
SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul>Word of Mouth After
SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul><ul><li>Social Strategies </li></ul><ul><li>ORM  –  Online Reputati...
SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul>“ Your brand is not what you say it is, it ’ s what Google says it ...
SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul>Blended Search Results
SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul><ul><li>Blended Search Opportunity </li></ul><ul><li>Be Found </li>...
SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul><ul><li>Blended Search  –  Above the Fold </li></ul><ul><li>73% don...
SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul><ul><li>Blended Search  –  Ingredients  </li></ul><ul><li>Blogs </l...
SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul>
Hub & Spoke Social Content STRATEGY <ul><li>SOCIAL MEDIA </li></ul>
Hub & Spoke Social Content STRATEGY <ul><li>SOCIAL MEDIA </li></ul><ul><li>Hub </li></ul><ul><li>Company Blog </li></ul><u...
BLOG INTEGRATION <ul><li>SOCIAL MEDIA </li></ul><ul><li>Goals </li></ul><ul><li>Content Publishing Hub </li></ul><ul><ul><...
BLOG INTEGRATION <ul><li>SOCIAL MEDIA </li></ul><ul><li>SEO Benefits </li></ul><ul><li>Updated Content </li></ul><ul><ul><...
BLOG INTEGRATION <ul><li>SOCIAL MEDIA </li></ul><ul><li>Blogging Ideas </li></ul><ul><li>Industry Observations </li></ul><...
BLOG INTEGRATION <ul><li>SOCIAL MEDIA </li></ul><ul><li>Getting Started </li></ul><ul><li>Wordpress Installed </li></ul><u...
SOCIAL MEDIA CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul><ul><li>Goals </li></ul><ul><li>Drive Traffic </li></ul><ul><...
SOCIAL MEDIA CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul><ul><li>Requirements </li></ul><ul><li>Blog (social platform)...
BUSINESS CASE: SHERWEB.COM  <ul><li>SOCIAL MEDIA </li></ul><ul><li>Facebook Etiquette Blog Post </li></ul><ul><li>>20,000 ...
BLOGGER OUTREACH <ul><li>SOCIAL MEDIA </li></ul><ul><li>Goals </li></ul><ul><li>Engage Influencers </li></ul><ul><li>Evang...
BLOGGER OUTREACH <ul><li>SOCIAL MEDIA </li></ul><ul><li>Deliverables </li></ul><ul><li>List of Targeted I n dustry Blogger...
BUSINESS CASE: MICROSOFT CANADA <ul><li>SOCIAL MEDIA </li></ul><ul><li>Make Web Not War 2010:  </li></ul><ul><ul><li>Open-...
FACEBOOK <ul><li>SOCIAL MEDIA </li></ul><ul><li>Overview </li></ul><ul><li>A place where  people  connect … </li></ul><ul>...
FACEBOOK PAGES <ul><li>Social Media Strategy for Ecommerce </li></ul><ul><li>Roadmap </li></ul><ul><li>Optimized Page </li...
FACEBOOK PAGES <ul><li>Social Media Strategy for Ecommerce </li></ul><ul><li>Basics </li></ul><ul><li>Logo / Image </li></...
FACEBOOK PAGES <ul><li>Social Media Strategy for Ecommerce </li></ul>Welcome Tab
FACEBOOK PAGES <ul><li>Social Media Strategy for Ecommerce </li></ul>Facebook Shopping
FACEBOOK PAGES <ul><li>Social Media Strategy for Ecommerce </li></ul>Facebook Shopping
FACEBOOK ADS <ul><li>SOCIAL MEDIA </li></ul><ul><li>Goals </li></ul><ul><li>Branding </li></ul><ul><li>Increase Visibility...
FACEBOOK ADS <ul><li>SOCIAL MEDIA </li></ul><ul><li>Features </li></ul><ul><li>Demographic Targeting </li></ul><ul><li>Geo...
FACEBOOK ADS <ul><li>Social Media Strategy for Ecommerce </li></ul><ul><li>Deliverables </li></ul><ul><li>Facebook Campaig...
SOCIAL MEDIA CONTESTS <ul><li>SOCIAL MEDIA </li></ul><ul><li>Opportunity </li></ul><ul><li>50% of users like to enter an c...
SOCIAL MEDIA CONTESTS <ul><li>Social Media Strategy for Ecommerce </li></ul><ul><li>Goals </li></ul><ul><li>Engage Consume...
SOCIAL MEDIA CONTESTS <ul><li>SOCIAL MEDIA </li></ul><ul><li>Deliverables ( TBD ) </li></ul><ul><li>TBD-number of Fans /  ...
SOCIAL MEDIA CONTESTS <ul><li>SOCIAL MEDIA </li></ul><ul><li>Ideas & Options </li></ul><ul><li>Facebook Contest ( Likes & ...
BUSINESS CASE: BOUCLAIR  <ul><li>SOCIAL MEDIA </li></ul><ul><li>Targeted Canadian Users </li></ul><ul><li>Traffic    Fan ...
FACEBOOK <ul><li>SOCIAL MEDIA </li></ul><ul><li>Facebook Connect </li></ul><ul><li>Registration & Login </li></ul><ul><ul>...
FACEBOOK OPEN GRAPH <ul><li>SOCIAL MEDIA </li></ul>Facebook Twitter LinkedIn Google Yahoo! Name X X X X X Email X X X Nick...
FACEBOOK <ul><li>SOCIAL MEDIA </li></ul><ul><li>Facebook Connect </li></ul><ul><li>Lollapalooza </li></ul><ul><ul><li>99% ...
LinkedIn <ul><li>SOCIAL MEDIA </li></ul><ul><li>Overview </li></ul><ul><li>Where professionals network … </li></ul><ul><li...
LinkedIn <ul><li>SOCIAL MEDIA </li></ul><ul><li>Features </li></ul><ul><li>Personal Profiles </li></ul><ul><li>Groups </li...
LinkedIn <ul><li>SOCIAL MEDIA </li></ul><ul><li>To Do ’ s </li></ul><ul><li>Personal Branding </li></ul><ul><ul><li>Pic, B...
LinkedIn Profile <ul><li>SOCIAL MEDIA </li></ul>
LinkedIn Profile <ul><li>SOCIAL MEDIA </li></ul><ul><li>To Do ’ s </li></ul><ul><li>Bio (keywords) </li></ul><ul><li>Resum...
LinkedIn Groups <ul><li>SOCIAL MEDIA </li></ul>
LinkedIn Groups <ul><li>SOCIAL MEDIA </li></ul><ul><li>To Do ’ s </li></ul><ul><li>Discussions </li></ul><ul><li>Member Ne...
LinkedIn Company Profiles <ul><li>SOCIAL MEDIA </li></ul>
LinkedIn Company Profiles - Services <ul><li>SOCIAL MEDIA </li></ul>
LinkedIn Company Profiles <ul><li>SOCIAL MEDIA </li></ul><ul><li>To Do ’ s </li></ul><ul><li>Description (keywords) </li><...
LinkedIn Company Profiles - Analytics <ul><li>SOCIAL MEDIA </li></ul>
LinkedIn Company Profiles - Analytics <ul><li>SOCIAL MEDIA </li></ul>
LinkedIn Company Profiles - Analytics <ul><li>SOCIAL MEDIA </li></ul>
Twitter <ul><li>SOCIAL MEDIA </li></ul><ul><li>Overview </li></ul><ul><li>A place to  share & discuss … </li></ul><ul><li>...
Twitter <ul><li>SOCIAL MEDIA </li></ul><ul><li>To Do ’ s </li></ul><ul><li>Listen </li></ul><ul><ul><li>Follow, Follow Bac...
Twitter <ul><li>SOCIAL MEDIA </li></ul>The Tweet
Twitter <ul><li>SOCIAL MEDIA </li></ul>[email_address]
Twitter <ul><li>SOCIAL MEDIA </li></ul>The Retweet (RT)
Twitter <ul><li>SOCIAL MEDIA </li></ul>The Retweet (RT)
Twitter <ul><li>SOCIAL MEDIA </li></ul>The Retweet (RT)
Twitter <ul><li>SOCIAL MEDIA </li></ul>The #HashTag
Twitter <ul><li>SOCIAL MEDIA </li></ul><ul><li>Deliverables </li></ul><ul><li>Twitter Profile Set-Up </li></ul><ul><li>Seg...
SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul><ul><li>QUESTIONS? </li></ul><ul><li>SocialEd.org/blog </li></ul><u...
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Corporate Social Content Strategy

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Published on

In this presentation, we explore the different social media opportunities available to business. Specifically, we look at:
- Blogging
- Facebook Pages
- Facebook Ads
- Facebook Connect
- Linkedin
- and Twitter

Published in: Technology, Business

Transcript of "Corporate Social Content Strategy"

  1. 1. Social Media Strategy <ul><li>Agence Ometz </li></ul>
  2. 2. SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul><ul><li>Agenda </li></ul><ul><li>Overview & Opportunity </li></ul><ul><li>Hub & S p oke Social Media </li></ul><ul><li>Blogging </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul>
  3. 3. SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul><ul><li>Who Am I? </li></ul><ul><li>Consultant @gypsybandito </li></ul><ul><li>Video Host @watchmojo </li></ul><ul><li>Former Agency Hack @nvi @shareresults </li></ul><ul><li>Former Staff Editor @revenews </li></ul><ul><li>Since 2005 </li></ul>
  4. 4. SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul><ul><li>Uses & Applications </li></ul><ul><li>Branding </li></ul><ul><li>Visibility </li></ul><ul><li>CRM </li></ul><ul><li>Social “ Notworking ” </li></ul>
  5. 5. SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul>Social Media Difference Mutli-Medium Two-Way Medium
  6. 6. SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul>Multi-Medium Text Images Audio Video
  7. 7. SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul>Two-Way Medium
  8. 8. SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul><ul><li>Two-Way Medium </li></ul><ul><li>B r ands  Consumers </li></ul><ul><li>Consumers  Brands </li></ul><ul><li>Consumers  Consumers </li></ul>
  9. 9. SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul>Word of Mouth Before
  10. 10. SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul>Word of Mouth After
  11. 11. SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul><ul><li>Social Strategies </li></ul><ul><li>ORM – Online Reputation Management </li></ul><ul><li>SEO – Search Engine Optimization </li></ul><ul><li>Lead Generation </li></ul><ul><li>Customer Service / Relations </li></ul><ul><li>Branding / Visibility </li></ul><ul><li>Data Mining </li></ul>
  12. 12. SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul>“ Your brand is not what you say it is, it ’ s what Google says it is. ” -- Chris Anderson Editor, Wired Magazine Author, The Long Tail
  13. 13. SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul>Blended Search Results
  14. 14. SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul><ul><li>Blended Search Opportunity </li></ul><ul><li>Be Found </li></ul><ul><li>Control What ’ s Found </li></ul><ul><li>Legitimacy / A u thority / Credibility </li></ul><ul><li>Own the First Page </li></ul>
  15. 15. SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul><ul><li>Blended Search – Above the Fold </li></ul><ul><li>73% don ’ t go past 1 st page </li></ul><ul><li>71% don ’ t go past first 5 results </li></ul><ul><li>10% go to 3 rd result </li></ul><ul><li>4.5% go to 5 th result </li></ul>
  16. 16. SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul><ul><li>Blended Search – Ingredients </li></ul><ul><li>Blogs </li></ul><ul><li>Social Media Profiles </li></ul><ul><li>Images / Videos </li></ul><ul><li>News </li></ul>
  17. 17. SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul>
  18. 18. Hub & Spoke Social Content STRATEGY <ul><li>SOCIAL MEDIA </li></ul>
  19. 19. Hub & Spoke Social Content STRATEGY <ul><li>SOCIAL MEDIA </li></ul><ul><li>Hub </li></ul><ul><li>Company Blog </li></ul><ul><li>Spokes </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul>
  20. 20. BLOG INTEGRATION <ul><li>SOCIAL MEDIA </li></ul><ul><li>Goals </li></ul><ul><li>Content Publishing Hub </li></ul><ul><ul><li>News, Announcements, etc. </li></ul></ul><ul><li>Support SEO Efforts </li></ul><ul><li>Drives Traffic </li></ul><ul><li>Increase User Engagement </li></ul><ul><li>Provide Social Platform </li></ul>
  21. 21. BLOG INTEGRATION <ul><li>SOCIAL MEDIA </li></ul><ul><li>SEO Benefits </li></ul><ul><li>Updated Content </li></ul><ul><ul><li>Posts, Comments, etc. </li></ul></ul><ul><li>Structured Content </li></ul><ul><ul><li>Categories, Tags, Users, RSS Feed, etc. </li></ul></ul><ul><li>Interlinking </li></ul>
  22. 22. BLOG INTEGRATION <ul><li>SOCIAL MEDIA </li></ul><ul><li>Blogging Ideas </li></ul><ul><li>Industry Observations </li></ul><ul><li>Tutorials / How To ’ s </li></ul><ul><li>Com pa ny News </li></ul><ul><li>Something More … </li></ul><ul><ul><li>Personal Brand </li></ul></ul><ul><ul><li>Contests </li></ul></ul><ul><ul><li>Videos / Podcasts </li></ul></ul>
  23. 23. BLOG INTEGRATION <ul><li>SOCIAL MEDIA </li></ul><ul><li>Getting Started </li></ul><ul><li>Wordpress Installed </li></ul><ul><li>Comprehensive Social Features </li></ul><ul><li>Facebook Connect Integration </li></ul><ul><li>5 x Pre-Launch Filler Posts </li></ul><ul><li>2 x Posts / Month Ongoing (min) </li></ul>
  24. 24. SOCIAL MEDIA CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul><ul><li>Goals </li></ul><ul><li>Drive Traffic </li></ul><ul><li>Raise Brand Awareness </li></ul><ul><li>Position Your Brand as Social </li></ul><ul><li>Foster User Engagement </li></ul><ul><li>Support SEO </li></ul>
  25. 25. SOCIAL MEDIA CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul><ul><li>Requirements </li></ul><ul><li>Blog (social platform) </li></ul><ul><li>Custom Content </li></ul><ul><li>Social Integration </li></ul><ul><ul><li>Like / Tweet Buttons </li></ul></ul><ul><ul><li>Social Widgets </li></ul></ul><ul><li>Social Content Sites </li></ul><ul><li>Reddit, StumbleUpon, Digg </li></ul><ul><li>Mixx, Propeller, etc … </li></ul>
  26. 26. BUSINESS CASE: SHERWEB.COM <ul><li>SOCIAL MEDIA </li></ul><ul><li>Facebook Etiquette Blog Post </li></ul><ul><li>>20,000 Visits over 48 Hours </li></ul><ul><li>>60,000 Visits over 1 Month </li></ul><ul><li>124 Comments </li></ul><ul><li>PageRank 3 </li></ul>
  27. 27. BLOGGER OUTREACH <ul><li>SOCIAL MEDIA </li></ul><ul><li>Goals </li></ul><ul><li>Engage Influencers </li></ul><ul><li>Evangelize Your Products/Services </li></ul><ul><li>Create Buzz </li></ul><ul><li>Build Backlinks ( SEO ) </li></ul><ul><li>Drive Sales </li></ul>
  28. 28. BLOGGER OUTREACH <ul><li>SOCIAL MEDIA </li></ul><ul><li>Deliverables </li></ul><ul><li>List of Targeted I n dustry Bloggers </li></ul><ul><li>Targeted Email Template </li></ul><ul><li>Feedback on Blogger Responses </li></ul><ul><li>Blogger Backlinks </li></ul>
  29. 29. BUSINESS CASE: MICROSOFT CANADA <ul><li>SOCIAL MEDIA </li></ul><ul><li>Make Web Not War 2010: </li></ul><ul><ul><li>Open-Source / Interoperability Event </li></ul></ul><ul><li>Targets: </li></ul><ul><ul><li>250 Registrations </li></ul></ul><ul><ul><li>80 Contestants </li></ul></ul><ul><li>Results: </li></ul><ul><ul><li>397 Registrations </li></ul></ul><ul><ul><li>81 Contestants </li></ul></ul>
  30. 30. FACEBOOK <ul><li>SOCIAL MEDIA </li></ul><ul><li>Overview </li></ul><ul><li>A place where people connect … </li></ul><ul><li>A personal environment … </li></ul><ul><li>Personal / Professional Collide </li></ul><ul><li>Facebook Ads </li></ul><ul><li>Facebook Connect </li></ul>
  31. 31. FACEBOOK PAGES <ul><li>Social Media Strategy for Ecommerce </li></ul><ul><li>Roadmap </li></ul><ul><li>Optimized Page </li></ul><ul><li>Welcome Tab </li></ul><ul><li>Integrated Shopping </li></ul><ul><li>Run Ad Campaigns </li></ul><ul><li>Sponsor Contests </li></ul>
  32. 32. FACEBOOK PAGES <ul><li>Social Media Strategy for Ecommerce </li></ul><ul><li>Basics </li></ul><ul><li>Logo / Image </li></ul><ul><li>Info & Description </li></ul><ul><li>Branded URL </li></ul><ul><li>Photos, Videos, Etc … </li></ul><ul><li>Likes / Fans??? </li></ul><ul><li>Welcome Tab </li></ul>
  33. 33. FACEBOOK PAGES <ul><li>Social Media Strategy for Ecommerce </li></ul>Welcome Tab
  34. 34. FACEBOOK PAGES <ul><li>Social Media Strategy for Ecommerce </li></ul>Facebook Shopping
  35. 35. FACEBOOK PAGES <ul><li>Social Media Strategy for Ecommerce </li></ul>Facebook Shopping
  36. 36. FACEBOOK ADS <ul><li>SOCIAL MEDIA </li></ul><ul><li>Goals </li></ul><ul><li>Branding </li></ul><ul><li>Increase Visibility </li></ul><ul><li>Engage Targeted Users </li></ul><ul><li>Facebook Fans (Facebook Insights) </li></ul><ul><li>Generate Leads </li></ul>
  37. 37. FACEBOOK ADS <ul><li>SOCIAL MEDIA </li></ul><ul><li>Features </li></ul><ul><li>Demographic Targeting </li></ul><ul><li>Geo-Targeting </li></ul><ul><li>Pay Per Click </li></ul><ul><li>Set Daily Budget </li></ul><ul><li>Ads, Surveys, and Sponsored Stories </li></ul>
  38. 38. FACEBOOK ADS <ul><li>Social Media Strategy for Ecommerce </li></ul><ul><li>Deliverables </li></ul><ul><li>Facebook Campaign Set-Up </li></ul><ul><ul><li>Traffic to Site </li></ul></ul><ul><ul><li>Traffic to Fan Page </li></ul></ul><ul><li>Ongoing Optimization </li></ul><ul><li>Targeted & Qualified Traffic </li></ul>
  39. 39. SOCIAL MEDIA CONTESTS <ul><li>SOCIAL MEDIA </li></ul><ul><li>Opportunity </li></ul><ul><li>50% of users like to enter an contests or sweepstakes at least once/month. </li></ul><ul><li>Businesses that offer contests have twice as many social network fans. </li></ul><ul><li>– Forrester Research </li></ul>
  40. 40. SOCIAL MEDIA CONTESTS <ul><li>Social Media Strategy for Ecommerce </li></ul><ul><li>Goals </li></ul><ul><li>Engage Consumers </li></ul><ul><li>Promote Your Products </li></ul><ul><li>Build Fans/Followers (generate “ Likes ” ) </li></ul><ul><li>Leverage Users ’ Activity Feed </li></ul><ul><li>Stimulate Demand for Products/Services </li></ul><ul><li>Collect & Mine User-Data </li></ul>
  41. 41. SOCIAL MEDIA CONTESTS <ul><li>SOCIAL MEDIA </li></ul><ul><li>Deliverables ( TBD ) </li></ul><ul><li>TBD-number of Fans / “ Likes ” ( Branding ) </li></ul><ul><li>TBD-number of Wall Comments ( Engagement ) </li></ul><ul><li>TBD-number Blog Comments ( SEO ) </li></ul><ul><li>User List / Database ( Open-Graph ) </li></ul>
  42. 42. SOCIAL MEDIA CONTESTS <ul><li>SOCIAL MEDIA </li></ul><ul><li>Ideas & Options </li></ul><ul><li>Facebook Contest ( Likes & Fans ) </li></ul><ul><li>Blog Contest ( Comments & Emails ) </li></ul><ul><li>Twitter Contest ( Tweets & Retweets ) </li></ul><ul><li>Blogger Giveaways ( Backlinks & PR ) </li></ul>
  43. 43. BUSINESS CASE: BOUCLAIR <ul><li>SOCIAL MEDIA </li></ul><ul><li>Targeted Canadian Users </li></ul><ul><li>Traffic  Fan Page </li></ul><ul><li>Avg. CPC $0.51 </li></ul><ul><li>>2,000 new Fans </li></ul><ul><li>>500 Email Addresses </li></ul>
  44. 44. FACEBOOK <ul><li>SOCIAL MEDIA </li></ul><ul><li>Facebook Connect </li></ul><ul><li>Registration & Login </li></ul><ul><ul><li>Access Real User Data </li></ul></ul><ul><li>Choice of FB Features </li></ul><ul><ul><li>Like, Share, Comment, etc. </li></ul></ul><ul><li>Facebook Open-Graph </li></ul>
  45. 45. FACEBOOK OPEN GRAPH <ul><li>SOCIAL MEDIA </li></ul>Facebook Twitter LinkedIn Google Yahoo! Name X X X X X Email X X X Nickname X X X Photo X X X X X Profile URL X X X X X Birthday X X X Gender X X Location X X X X X Social Graph X X X X X More X X X X
  46. 46. FACEBOOK <ul><li>SOCIAL MEDIA </li></ul><ul><li>Facebook Connect </li></ul><ul><li>Lollapalooza </li></ul><ul><ul><li>99% more Page Views </li></ul></ul><ul><li>Gawker </li></ul><ul><ul><li>45% increase in registrations, week over week </li></ul></ul><ul><li>Joost </li></ul><ul><ul><li>30% more views, 15% more comments, 38% more invites </li></ul></ul>
  47. 47. LinkedIn <ul><li>SOCIAL MEDIA </li></ul><ul><li>Overview </li></ul><ul><li>Where professionals network … </li></ul><ul><li>A professional environment … </li></ul><ul><li>Controlled Privacy </li></ul>
  48. 48. LinkedIn <ul><li>SOCIAL MEDIA </li></ul><ul><li>Features </li></ul><ul><li>Personal Profiles </li></ul><ul><li>Groups </li></ul><ul><li>Com pa ny Profiles </li></ul><ul><li>Job Posts </li></ul>
  49. 49. LinkedIn <ul><li>SOCIAL MEDIA </li></ul><ul><li>To Do ’ s </li></ul><ul><li>Personal Branding </li></ul><ul><ul><li>Pic, Bio, Expertise </li></ul></ul><ul><li>Network Personal Branding </li></ul><ul><ul><li>Connect / Rec om mend </li></ul></ul><ul><ul><li>Introductions </li></ul></ul><ul><ul><li>Job Marketing </li></ul></ul>
  50. 50. LinkedIn Profile <ul><li>SOCIAL MEDIA </li></ul>
  51. 51. LinkedIn Profile <ul><li>SOCIAL MEDIA </li></ul><ul><li>To Do ’ s </li></ul><ul><li>Bio (keywords) </li></ul><ul><li>Resume (keywords) </li></ul><ul><li>Recommendations </li></ul><ul><li>100% Complete </li></ul>
  52. 52. LinkedIn Groups <ul><li>SOCIAL MEDIA </li></ul>
  53. 53. LinkedIn Groups <ul><li>SOCIAL MEDIA </li></ul><ul><li>To Do ’ s </li></ul><ul><li>Discussions </li></ul><ul><li>Member Networking </li></ul><ul><li>Job Opportunities & Promotion </li></ul>
  54. 54. LinkedIn Company Profiles <ul><li>SOCIAL MEDIA </li></ul>
  55. 55. LinkedIn Company Profiles - Services <ul><li>SOCIAL MEDIA </li></ul>
  56. 56. LinkedIn Company Profiles <ul><li>SOCIAL MEDIA </li></ul><ul><li>To Do ’ s </li></ul><ul><li>Description (keywords) </li></ul><ul><li>Services (keywords) </li></ul><ul><li>Employee Profiles </li></ul><ul><li>Analytics </li></ul>
  57. 57. LinkedIn Company Profiles - Analytics <ul><li>SOCIAL MEDIA </li></ul>
  58. 58. LinkedIn Company Profiles - Analytics <ul><li>SOCIAL MEDIA </li></ul>
  59. 59. LinkedIn Company Profiles - Analytics <ul><li>SOCIAL MEDIA </li></ul>
  60. 60. Twitter <ul><li>SOCIAL MEDIA </li></ul><ul><li>Overview </li></ul><ul><li>A place to share & discuss … </li></ul><ul><li>A casual environment … </li></ul><ul><li>Real-Time Content </li></ul>
  61. 61. Twitter <ul><li>SOCIAL MEDIA </li></ul><ul><li>To Do ’ s </li></ul><ul><li>Listen </li></ul><ul><ul><li>Follow, Follow Back, Lists </li></ul></ul><ul><li>Share </li></ul><ul><ul><li>Tweet, Retweet </li></ul></ul><ul><li>Dicsuss </li></ul><ul><ul><li>@replies, #hashtags, DMs </li></ul></ul>
  62. 62. Twitter <ul><li>SOCIAL MEDIA </li></ul>The Tweet
  63. 63. Twitter <ul><li>SOCIAL MEDIA </li></ul>[email_address]
  64. 64. Twitter <ul><li>SOCIAL MEDIA </li></ul>The Retweet (RT)
  65. 65. Twitter <ul><li>SOCIAL MEDIA </li></ul>The Retweet (RT)
  66. 66. Twitter <ul><li>SOCIAL MEDIA </li></ul>The Retweet (RT)
  67. 67. Twitter <ul><li>SOCIAL MEDIA </li></ul>The #HashTag
  68. 68. Twitter <ul><li>SOCIAL MEDIA </li></ul><ul><li>Deliverables </li></ul><ul><li>Twitter Profile Set-Up </li></ul><ul><li>Segmented Following Lists </li></ul><ul><li>Community Outreach Strategy </li></ul><ul><ul><li>Rules of Engagement </li></ul></ul><ul><ul><li>Building Followers </li></ul></ul><ul><li>Primary Gatekeeper </li></ul>
  69. 69. SOCIAL CONTENT STRATEGY <ul><li>SOCIAL MEDIA </li></ul><ul><li>QUESTIONS? </li></ul><ul><li>SocialEd.org/blog </li></ul><ul><li>[email_address] </li></ul><ul><li>@gypsybandito </li></ul>
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