Web 2.0


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Web 2.0

  1. 1. Web 2.0 & 3.0 CIO/CTO Forum Srik Soogoor, Founder & CEO, Visvo, Inc. March 21, 2007
  2. 2. Web 2.0 “I can’t tell you what it is…but I know it when I see it” “Web 2.0 is a set of social, economic, and technology trends that collectively form the basis for the next generation of the Internet – a more mature, distinct medium characterized by user participation, openness, and network effects.” Tim O’Reilly, Fall 2006
  3. 3. Web 2.0 Web Site Characteristics The site should not act as a “walled garden” – it should be easy to get data in and out of the system. Users usually own their data on the site and can modify it at their convenience. Mainly Web-based – Most successful Web 2.0 applications can be used almost entirely through a Web browser: this is commonly referred to by the phrase “network is the platform.” Data returns should be dynamic rather than static, changing depending on variables associated with the user’s query (keywords, location). An “architecture of participation” that allows users to add value to the application as they use it. Social networking aspects
  4. 4. Market Drivers of Web 2.0 Your customer base is truly global. 1 billion worldwide with Internet access and growing. Your customers are always on. Broadband usage approaching 50 percent. Your customers are connected everywhere they go. 2 billion mobile devices. Your customers aren’t just connected, they’re engaged. Nearly 50 percent of US adults have contributed content online. Your costs of production have dramatically decreased. IT infrastructure costs are down by 72 percent in six years. You have new revenue opportunities. Online advertising in US is up 37 percent in 2006.
  5. 5. 8 Core Patterns of Web 2.0 Success Harnessing collective intelligence Data is the Next “Intel Inside” Innovation in Assembly Rich User Experiences Software Above the Level of a Single Device Perpetual Beta Leveraging the Long Tail Lightweight Models and Cost-Effective Scalability
  6. 6. Enterprise 2.0 Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers.
  7. 7. Best Practices of Enterprise 2.0 Seek to own a unique, hard to recreate source of data Enhance the core data Users control their own data Make some rights reserved, not all Define a data stack strategy Own the index, namespace, or format Design data for reuse Outsource or supply data access management
  8. 8. Anatomy of Web 2.0 and Enterprise 2.0 Search Social freeform Links emergent E-mail Authoring Innovation in Tags blogs Assembly Extensions wikis Networks, Signals E2.0 Apps Lig ode m Data and ht ls we Enterprise 2.0 Software igh Data as the next t “Intel Inside” Cost Effective Scalability Software Ha lectiv ce Perpetual Beta Above the col lligen inte rne e Level of a Web 2.0 Single ssi Device ng Read/write Rich User Connected access Experiences Devices and Network effects People Global micro markets of internet and enterprise IT users (1 –2 billion people)
  9. 9. Examples Web 2.0 Enterprise 2.0 mySpace SalesForce Flickr 37Signals Visvo Windows Live YouTube Open Solaris cxoOnly Amazon craigsList
  10. 10. Examples myEngineer.com
  11. 11. Recommendations for the Enterprise 1. It’s about ease-of-use, first and foremost. 2. Change requires motivation. Provide it. 3. Emergent doesn’t mean a blank slate. 4. Discoverability isn’t an afterthought, it’s the core. 5. It’s OK to fear loss of control and misuse. 6. Dynamic, effective advocates are a key enabler. 7. Triggering an Enterprise 2.0 ecosystem quickly is likely an early activity driver. 8. Allow the tools to access enterprise services.
  12. 12. Example: Hidden Social Network Strengths
  13. 13. Business Applications of Social Networking Knowledge management and collaboration. Help locate expertise. Seed new communities of practice. Improve cross-functional knowledge-sharing. Strategic decision-making across leadership teams. Team-building. Facilitate post-merger integration. Help leaders identify how to structure teams for innovation. Structure and manage distributed teams. Human resources. Identify and monitor the effects of workforce diversity, hiring practices and leadership development. Improve on-boarding, retention, employee satisfaction and productivity. Sales and marketing. Speed or expand the adoption of new products, technologies or ideas as part of an overall communication strategy. Strategy. Support planning and strategy for engaging in partnerships and alliances.
  14. 14. Social Networking Recommendations for Enterprises Build Community Communicate & Collaborate Customize the Experience Integrate wit Existing Repositories Protect User Information
  15. 15. Build Community Build Community Member Groups Profiles Search Reporting Events calendar, RSVP Tagging, RSS Feeds Points system Contest Management Banner Tracking Membership Levels
  16. 16. Communicate & Collaborate Communicate & Collaborate Content Management System MP3, Video and Podcasting support Media Galleries supporting video, music, documents, images Forums and Message Boards E-mail lists/tracking Import remote RSS feeds Wiki System-wide Messaging
  17. 17. Customize the Experience Customize the Experience Hub & Spokes Multi-sites Custom Modules Customizable User Experience Editable system mail
  18. 18. Integrate with Existing Repository Integrate with Existing Repository Web Services LDAP Mature API
  19. 19. Protect User Information Protect User Information ACL support, Module access control Member Roles Membership Rules Secure Admin area Fully automatic security updates Private hardware, private network (optional) Physical security
  20. 20. Protect User Information Protect User Information ACL support, Module access control Member Roles Membership Rules Secure Admin area Fully automatic security updates Private hardware, private network (optional) Physical security