Offline Marketing     for your Blog   by Ginger Arboleda
Why Offline?                   Filipinos                  Filipinos                       on                   Online     ...
Time Spent OnlineHere are some online statistics from comScore 2010:                         A person spends around 46.2 m...
How to Market Offline• Offline marketing can be done so many ways.               8 simple ways to market               you...
#1: Talk to People about your Blog• It all starts with making people know that your  blog actually exists• You can start w...
#2: Project Professionalism•   Know the vision/mission of your blog by heart•   Create your job title•   Prepare business ...
Sample Business Cards
Sample Business Cards
Sample Business Cards
Sample Business Cards
#3: Get out of your comfort zone• Be adventurous!• Hang out with new people• Explore new industries
#4: Build Friendships with otherpeople in the industry• You can share and learn new things from these  people• You can bui...
#5: Create Promotional Materials• Use this for brand awareness• Simple giveaways that people can see and use• Doesn’t have...
#6: Schedule Speaking Engagements• Start small• You can start doing it at your place of work, or  you can organize a small...
#7: Look for Brands that you believein and offer free services• This is for building a portfolio that  advertisers will be...
#8: Create “Win-Win” Partnerships• Don’t get into the game  because you think clients  don’t know better• Create value
Ginger Arboleda                Marketing Director   ManilaReviews.com /ManilaFitness.com              GingerArboleda.com  ...
Offline Marketing for your Blog
Upcoming SlideShare
Loading in...5
×

Offline Marketing for your Blog

309

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
309
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • 29,700,000 Filipinos online22,651,600 Filipinos in Facebook91,983,000 Population of the PhilippinesOnly 32% of the population are online
  • Offline Marketing for your Blog

    1. 1. Offline Marketing for your Blog by Ginger Arboleda
    2. 2. Why Offline? Filipinos Filipinos on Online POPULATION Facebook 29.7MM 22.6MM Population of the Phils.: 91.9 MM
    3. 3. Time Spent OnlineHere are some online statistics from comScore 2010: A person spends around 46.2 minutes online daily. Sleep will be roughly around 8 hours. The avg person spends 15 hours & 14 minutes OFFLINE.
    4. 4. How to Market Offline• Offline marketing can be done so many ways. 8 simple ways to market your blogs OFFLINE.
    5. 5. #1: Talk to People about your Blog• It all starts with making people know that your blog actually exists• You can start with friends and family
    6. 6. #2: Project Professionalism• Know the vision/mission of your blog by heart• Create your job title• Prepare business cards• Have a consistent look
    7. 7. Sample Business Cards
    8. 8. Sample Business Cards
    9. 9. Sample Business Cards
    10. 10. Sample Business Cards
    11. 11. #3: Get out of your comfort zone• Be adventurous!• Hang out with new people• Explore new industries
    12. 12. #4: Build Friendships with otherpeople in the industry• You can share and learn new things from these people• You can build partnerships in the future that would make you more credible and more established
    13. 13. #5: Create Promotional Materials• Use this for brand awareness• Simple giveaways that people can see and use• Doesn’t have to be ‘bongga’
    14. 14. #6: Schedule Speaking Engagements• Start small• You can start doing it at your place of work, or you can organize a small get together with friends who want to go into blogging
    15. 15. #7: Look for Brands that you believein and offer free services• This is for building a portfolio that advertisers will be able to see in the future• Don’t be afraid of making cold calls
    16. 16. #8: Create “Win-Win” Partnerships• Don’t get into the game because you think clients don’t know better• Create value
    17. 17. Ginger Arboleda Marketing Director ManilaReviews.com /ManilaFitness.com GingerArboleda.com Manila Blogs Family Email Address: ginger@manilareviews.comTwitter account: @manilareviews or @gymger80 Plurk: http://www.plurk.com/manilareviews
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×