Internet marketing, social media the basics


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If you want to know understand the basics of internet marketing and social media, we have made these slides for you!

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  • - Orkut is a SNS created by Google: members are mostly from Brazil and India The Huffington Post is an American news website and content aggregating blog founded by Arianna Huffington, Kenneth Lerer, and Jonah Peretti, featuring various news sources and columnists.
  • Total Revenue from AdSense: 8.792 BILLION USD
  • “ Many view blogging as a slightly subsidized hobby”
  • Much of blog-related revenue comes from Display Ads (personally served ads). 2 nd : Adsense 3 rd : Affiliate Marketing 4 td : Paid to give speech on topic blogged about 5 th : Paid postings 6 th : Spokesblogger for products/brands
  • Love these slides! -ej
  • Now, the question is, how do we show results from social media? Here are some things to remember for you to be able to show the effectiveness of investing in social media:
  • Psychographic approach of Facebook They did not market to the “expected” market – kids, teenagers, young adults (Xanga) They catered to “people who want to stay connected” Hence, fastest growing Demographic – 35-55 year old women
  • Moms have a writing style they generally categorize as “Sincere”
  • In the US, trust in Media has declined to 27%
  • (note how top bloggers started out!)
  • Internet marketing, social media the basics

    1. 1. By Ginger Arboleda
    2. 2. <ul><li>Manila Blogs Family: Profile and Information </li></ul><ul><li>As of 30 April 2011 </li></ul>
    3. 4. We have (from April 1, 2008 to April 30, 2011): 383,735 page views (recently close to 2500 page views a day) 240,318 visits (recently: close to 1000 visits a day) Average of 1:49 minutes length of time per visit With a 78.88% new visits (continuously growing)
    4. 5. Agenda <ul><li>Social Media </li></ul><ul><ul><li>Define social media </li></ul></ul><ul><ul><li>Identify the impact of social media to the society </li></ul></ul><ul><ul><li>Identify different social media platforms </li></ul></ul><ul><ul><li>Revenue Model of Social Media Platforms </li></ul></ul><ul><ul><li>Investments in Social Media </li></ul></ul><ul><li>Blogging 101 </li></ul><ul><ul><li>Where to start </li></ul></ul><ul><ul><ul><li>What is your passion? </li></ul></ul></ul><ul><ul><ul><li>Know your market </li></ul></ul></ul><ul><ul><ul><li>Build your brand </li></ul></ul></ul><ul><ul><ul><li>Market Market Market!!! </li></ul></ul></ul><ul><li>Trends in Blogging </li></ul>
    5. 6. Social Media <ul><li>Social Media in Plain English </li></ul>
    6. 7. Social Media <ul><li>Unlike traditional media which gives one way communication, social media is media created by the people for the people. </li></ul><ul><li>It is a more interactive platform: </li></ul><ul><ul><li>Easier to “get hooked” (viral marketing) </li></ul></ul><ul><ul><li>Easier to streamline the product to the demands of the market </li></ul></ul><ul><ul><li>Easier to streamline the campaign to the demands of the market </li></ul></ul><ul><li>WORLD of mouth versus WORD of mouth </li></ul><ul><li>Transcends “normal” demographics </li></ul>
    7. 8. <ul><li>Impact of Social Media </li></ul>Social Media
    8. 9. Popular Social Media Platforms Type of Social Media Platform Examples 1. Social Networking Sites Facebook, Friendster, Multiply, Orkut, Linked in, Plaxo, etc. 2. Blogs Blogger, Wordpress, Live Journal, Mashable, Huffington Post,, Takbo.Ph 3. Microblogging <ul><ul><li>Twitter, Plurk, Tumblr, Foursquare </li></ul></ul>4. Social Bookmarking Del.ici.ous, Digg, Reddit 5. Comment Communities Disqus, IntenseDebate 6. Podcasting Communities <ul><ul><li>Blubrry, PodcastAlley </li></ul></ul>7. Content Driven Communities Wikipedia, Ezine 8. Product Based Communities eBay,
    9. 10. Popular Social Media Platforms in the Philippines Filipinos Online 91.9 MM Filipinos Online 29.7MM Filipinos on Facebook 22.6MM Top Sites in the Philippines 1. FACEBOOK 2. GOOGLE 3. YAHOO 3. YOUTUBE 4. BLOGGER 5. WIKIPEDIA 6. SULIT.COM.PH
    10. 11. <ul><li>There are different ways to earn money: </li></ul><ul><ul><li>Direct: </li></ul></ul><ul><ul><ul><li>Advertisements </li></ul></ul></ul><ul><ul><ul><li>Sponsors </li></ul></ul></ul><ul><ul><li>Indirect: </li></ul></ul><ul><ul><ul><li>As the subject matter expert </li></ul></ul></ul><ul><ul><li>Blog for someone else! </li></ul></ul><ul><ul><ul><li>Corporate Blogger </li></ul></ul></ul>Revenue Model of Social Media Platforms
    11. 12. Money In Blogging
    12. 13. Money in Blogging <ul><li>According to Technorati’s State of the Blogosphere Report for 2010: </li></ul><ul><ul><li>64% of bloggers report no income (vs 72% last year) </li></ul></ul><ul><ul><li>18% of bloggers reported non-salary income </li></ul></ul><ul><ul><ul><li>Mean: $9,985 /year (2008: $6,000) </li></ul></ul></ul><ul><ul><ul><li>Corporate bloggers: $17,101 </li></ul></ul></ul><ul><li>Technorati is the largest directory of blogs. </li></ul><ul><ul><li>By June 2008, Technorati was indexing 112.8 million blogs and over 250 million pieces of tagged social media. </li></ul></ul><ul><li> </li></ul>
    13. 14. Minimum Annual Wages (USA) Sector Mean Annual Bloggers $17,101 Food Preparation & Serving Workers, Inc Fast Food $18,120 Cooks, Fast Food $18,230 Dining Room / Cafeteria Attendants / Bartender Helpers $18,900 Gaming Dealers $20,290 Waiters and Waitresses $20,380
    14. 16. Investment in Social Media <ul><li>INVESTMENT MEANS… </li></ul><ul><li>$ and Php </li></ul>
    15. 17. Investment in Social Media <ul><li>And Companies that spend in investments such as Social Media or any traditional media want to see results in terms of RETURNS ON INVESTMENT… </li></ul><ul><li>So what do we say when bosses ask for ROI from these media investments… </li></ul><ul><li>ROI is a business metric and not a media metric </li></ul><ul><li>ROI is 100% Media Agnostic </li></ul><ul><li>ROI means return on investment… period </li></ul>
    16. 18. <ul><li>How do we show results from social media? </li></ul><ul><li>Here are some things to remember for you to be able to show the effectiveness of investing in social media: </li></ul><ul><li>Establish your baseline </li></ul><ul><li>- This depends on what you plan to monitor for the rest of the year or for the rest of your campaign </li></ul><ul><li>- Examples of this would be: </li></ul><ul><li>a. Number of unique visits, number of page views, number of fans in facebook, etc. </li></ul>Investment in Social Media
    17. 19. <ul><li>Create a timeline of all your media activities and media spend . This will help you track all of your media spending </li></ul><ul><li>Validate versus the data that you have if these are the correct contact points to reach your market </li></ul><ul><li>Monitor. This will help you track all of your media spending and see which is the most effective </li></ul><ul><li>Don’t be afraid to make mistakes! </li></ul><ul><li>Prepare documentation on what worked and what didn’t </li></ul>Investment in Social Media
    18. 20. Source: Samples of Social Media Interaction w/ the Brand
    19. 22. Blogging <ul><li>Where to Start </li></ul>*Illustration by Bud Cadell
    20. 23. Know Your Market <ul><li>Who will read your blog? Who will watch your videos? </li></ul><ul><li>Technical: SEO </li></ul><ul><ul><li>What search terms will send readers to you? </li></ul></ul><ul><ul><li>How will people find you? </li></ul></ul><ul><li>Demographics versus Psychographics </li></ul>
    21. 25. Build your Brand <ul><li>You will not earn immediately!!! </li></ul><ul><li>Build your content </li></ul><ul><ul><li>Be perceived as the expert </li></ul></ul><ul><ul><li>Ride on your own fame or notoriety (if applicable) </li></ul></ul><ul><ul><ul><li>Mohan Gumatay </li></ul></ul></ul><ul><ul><ul><li>Perez Hilton </li></ul></ul></ul><ul><li>Build a community </li></ul><ul><ul><li>Activity: </li></ul></ul><ul><ul><li>Advocacy: Batang Baler </li></ul></ul><ul><li>Investment Time > Investment Money </li></ul>
    22. 26. Market Market Market!!! <ul><li>You have content, now what? </li></ul><ul><li>If you want to earn DIRECTly from blogging, the more people reading your blog, the bigger your revenue </li></ul><ul><ul><li>An indicator of effectiveness for corporate sponsorships </li></ul></ul><ul><li>If you want to earn INDIRECTly from blogging, the more people reading your blog, the more you’re perceived as the subject matter expert </li></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Tie-ups (other people riding your fame) </li></ul></ul><ul><ul><li>Etc </li></ul></ul>
    23. 27. TRENDS in BLOGGING
    24. 28. The Trends of 2010: Mombloggers <ul><li>54% of MomBloggers have been approached by Brands </li></ul><ul><li>Vs 33% of all Bloggers </li></ul>
    25. 29. The Edelman Trust Barometer
    26. 30. The Edelman Trust Barometer <ul><li>Where do you generally go first for news about a company? Then where do you go? </li></ul>
    27. 31. The Edelman Trust Barometer <ul><li>54% of respondents trust Media </li></ul><ul><li>(right above financial institutions, post fin crisis) </li></ul>
    28. 32. Hits & Misses <ul><li>3 of the Top 5 “most linked to” posts are about Apple’s iPhone or iPad </li></ul><ul><li>Most read about topic on blogs: </li></ul><ul><ul><li>Gulf of Mexico Oil Spill </li></ul></ul><ul><ul><li>Haiti Earthquake </li></ul></ul><ul><ul><li>Wikileaks </li></ul></ul>
    29. 33. The Future <ul><li>Blogging will have the greatest impact on Politics, Technology, and Business </li></ul><ul><li>1 in 4 bloggers (25%) add content from a mobile device </li></ul><ul><ul><li>39% of these people said that this has changed their blogging style </li></ul></ul><ul><ul><li>More short and more spontaneous posts </li></ul></ul><ul><ul><li>Using more photos to make their blog more appealing to mobile users </li></ul></ul>
    30. 34. Contact Details <ul><li>GINGER ARBOLEDA </li></ul><ul><li>09178555990 </li></ul><ul><li>[email_address] </li></ul><ul><li>EJ ARBOLEDA </li></ul><ul><li>09175400725 </li></ul><ul><li>[email_address] </li></ul>