Earning from blogging 2011 by EJ Arboleda

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Learn about earning from blogging from EJ Arboleda, the Technical Director of ManilaReviews.com!

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  • Total Revenue from AdSense: 8.792 BILLION USD
  • “Many view blogging as a slightly subsidized hobby”
  • Much of blog-related revenue comes from Display Ads (personally served ads).2nd: Adsense3rd: Affiliate Marketing4td: Paid to give speech on topic blogged about5th: Paid postings6th: Spokesblogger for products/brands
  • Psychographic approach of Facebook They did not market to the “expected” market – kids, teenagers, young adults (Xanga) They catered to “people who want to stay connected” Hence, fastest growing Demographic – 35-55 year old women
  • Moms have a writing style they generally categorize as “Sincere”
  • In the US, trust in Media has declined to 27%
  • (note how top bloggers started out!)
  • Earning from blogging 2011 by EJ Arboleda

    1. 1. Earning from Blogging<br />By EJ Arboleda<br />ManilaReviews.com<br />ManilaBlogs.com<br />EJArboleda.com<br />
    2. 2. Top Blogs<br />TechCrunch<br />Michael Arrington<br />40 yo<br />$8,000,000/month<br />
    3. 3. Top Blogs<br />Mashable<br />Pete Cashmore<br />26 yo<br />$6,000,000/month<br />
    4. 4. Top Blogs<br />Perez Hilton<br />Mario Lavandeira<br />Age: Unknown<br />$2,000,000/month<br />
    5. 5. Blogging<br />Where to Start<br />
    6. 6. Money in Blogging<br />There are different ways to earn money:<br />Direct:<br />Advertisements<br />Sponsors<br />Indirect:<br />As the subject matter expert<br />Blog for someone else!<br />Corporate Blogger<br />Consultancy<br />Internet Marketers, Online PR, etc<br />
    7. 7. Money In Blogging<br />
    8. 8. Money in Blogging<br /><ul><li>According to Technorati’s State of the Blogosphere Report for 2010:
    9. 9. 64% of bloggers report no income (vs 72% last year)
    10. 10. 18% of bloggers reported non-salary income
    11. 11. Mean: $9,985 (2008: $6,000)
    12. 12. Corporate bloggers: $17,101
    13. 13. Technorati is an Internet search engine for searching blogs.
    14. 14. By June 2008, Technorati was indexing 112.8 million blogs and over 250 million pieces of tagged social media.
    15. 15. http://technorati.com/blogging/feature/state-of-the-blogosphere-2009/</li></li></ul><li>Minimum Annual Wages (USA)<br />
    16. 16.
    17. 17. Know Your Market<br />Who will read your blog? Who will watch your videos?<br />Technical: SEO<br />What search terms will send readers to you?<br />How will people find you?<br />Demographics versus Psychographics<br />
    18. 18. Build your Brand<br /><ul><li>You will not earn immediately!!!
    19. 19. Build your content
    20. 20. Be perceived as the expert
    21. 21. Ride on your own fame or notoriety (if applicable)
    22. 22. Mohan Gumatay
    23. 23. Perez Hilton
    24. 24. Build a community
    25. 25. Activity: TAKBO.ph
    26. 26. Advocacy: Batang Baler
    27. 27. Investment Time > Investment Money</li></li></ul><li>Market Market Market!!!<br />You have content, now what?<br />If you want to earn DIRECTly from blogging, the more people reading your blog, the bigger your revenue<br />An indicator of effectiveness for corporate sponsorships<br />If you want to earn INDIRECTly from blogging, the more people reading your blog, the more you’re perceived as the subject matter expert<br />Events<br />Tie-ups (other people riding your fame)<br />Etc<br />
    28. 28. TRENDS<br />
    29. 29. The Trends of 2010: Mombloggers<br />54% of MomBloggers have been approached by Brands<br />Vs 33% of all Bloggers<br />
    30. 30. The Trends of 2010: Mombloggers<br />Moms believe that blogs have had the greatest impact on 2 things:<br />Politics (same as all others surveyed)<br />Parenting<br />
    31. 31. The Edelman Trust Barometer<br />
    32. 32. The Edelman Trust Barometer<br />Where do you generally go first for news about a company? Then where do you go?<br />
    33. 33. The Edelman Trust Barometer<br />54% of respondents trust Media <br />(right above financial institutions, post fin crisis)<br />
    34. 34. Hits & Misses<br />3 of the Top 5 “most linked to” posts are about Apple’s iPhone or iPad<br />Most read about topic on blogs:<br />Gulf of Mexico Oil Spill<br />Haiti Earthquake<br />Wikileaks<br />
    35. 35. The Future<br />Blogging will have the greatest impact on Politics, Technology, and Business<br />1 in 4 bloggers (25%) add content from a mobile device<br />39% of these people said that this has changed their blogging style<br />More short and more spontaneous posts<br />Using more photos to make their blog more appealing to mobile users<br />
    36. 36. Questions?<br />EJ Arboleda<br />Technical Director<br />ManilaReviews.com / ManilaBlogs.com<br />Manila Blogs Family<br />Email: ej@manilareviews.com<br />Twitter: @ejarbo / @manilareviews<br />

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