Nurturing Relationships Online
Effective Networking Impacts Your
Visibility on the Web, Too
1
Gyi Tsakalakis (@gyitsakalak...
AttorneySync
2
Stop Guessing. Get legal web
marketing results.
208 S Jefferson Suite 203 Chicago, IL 60661
(877) 619-5775
Relationships & The Web
Most lawyers know that referrals are among the best
sources of new business. But what about the in...
Relationships Still Matter
44http://blumenthals.com/blog/2012/12/04/consumer-survey-where-do-clients-find-specialty-lawyer...
Giving Dogs a Bad Name
5
Client Development Cycle
6
Verified Online Profiles
7
“Within search results, information tied to
verified online profiles will be ranked higher
than...
Become Client-centric
8
9
What do “they” see?
Impress your clients.
10
Online Reviews = New Word of Mouth
11
Where to send happy clients.
12http://moz.com/learn/local/citations-by-category#Attorneys
Impress other people.
13
14
Earn meaningful attention.
Meaningful Attention is also SEO
15
Link from
CDC.gov
16
Motivate action.
Interactions
17
https://sproutsocial.com
Hmmm…
18
Not Impressive.
19
Auser Comment
20
Not meaningful attention.
21
Not meaningful attention.
22
Not building relationships.
23
Relationship?
24
Use your real name.
25
Use your real face.
26
Use your real brain.
27
Find people you know in real life.
28
Listen more than you post.
29
Reply more than you broadcast.
30
Use the little time.
31
Thank You!
32
Gyi Tsakalakis (@gyitsakalakis)
gt@attorneysync.com
(877) 619-5775
Questions?
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Nurturing Relationships Online

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Effective Networking Impacts Your Visibility on the Web, Too. Most lawyers know that referrals are among the best sources of new business. But what about the interplay between referrals, networking, social media and search?

Here are some ways to use the web, specifically social networking and search, to nurture relationships, improve online visibility and attract more clients.

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Nurturing Relationships Online

  1. 1. Nurturing Relationships Online Effective Networking Impacts Your Visibility on the Web, Too 1 Gyi Tsakalakis (@gyitsakalakis) Helping lawyers put their best foot forward online because that’s where clients are looking for them.
  2. 2. AttorneySync 2 Stop Guessing. Get legal web marketing results. 208 S Jefferson Suite 203 Chicago, IL 60661 (877) 619-5775
  3. 3. Relationships & The Web Most lawyers know that referrals are among the best sources of new business. But what about the interplay between referrals, networking, social media and search? Here are some ways to use the web, specifically social networking and search, to nurture relationships, improve online visibility and attract more clients. 3
  4. 4. Relationships Still Matter 44http://blumenthals.com/blog/2012/12/04/consumer-survey-where-do-clients-find-specialty-lawyers-not-at-facebook/
  5. 5. Giving Dogs a Bad Name 5
  6. 6. Client Development Cycle 6
  7. 7. Verified Online Profiles 7 “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.” - Eric Schmidt (Executive Chairman of Google)
  8. 8. Become Client-centric 8
  9. 9. 9 What do “they” see?
  10. 10. Impress your clients. 10
  11. 11. Online Reviews = New Word of Mouth 11
  12. 12. Where to send happy clients. 12http://moz.com/learn/local/citations-by-category#Attorneys
  13. 13. Impress other people. 13
  14. 14. 14 Earn meaningful attention.
  15. 15. Meaningful Attention is also SEO 15 Link from CDC.gov
  16. 16. 16 Motivate action.
  17. 17. Interactions 17 https://sproutsocial.com
  18. 18. Hmmm… 18
  19. 19. Not Impressive. 19
  20. 20. Auser Comment 20
  21. 21. Not meaningful attention. 21
  22. 22. Not meaningful attention. 22
  23. 23. Not building relationships. 23
  24. 24. Relationship? 24
  25. 25. Use your real name. 25
  26. 26. Use your real face. 26
  27. 27. Use your real brain. 27
  28. 28. Find people you know in real life. 28
  29. 29. Listen more than you post. 29
  30. 30. Reply more than you broadcast. 30
  31. 31. Use the little time. 31
  32. 32. Thank You! 32 Gyi Tsakalakis (@gyitsakalakis) gt@attorneysync.com (877) 619-5775 Questions?

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