Your SlideShare is downloading. ×
0
@apppromo Adtech NYC Presentation Nov 2013
@apppromo Adtech NYC Presentation Nov 2013
@apppromo Adtech NYC Presentation Nov 2013
@apppromo Adtech NYC Presentation Nov 2013
@apppromo Adtech NYC Presentation Nov 2013
@apppromo Adtech NYC Presentation Nov 2013
@apppromo Adtech NYC Presentation Nov 2013
@apppromo Adtech NYC Presentation Nov 2013
@apppromo Adtech NYC Presentation Nov 2013
@apppromo Adtech NYC Presentation Nov 2013
@apppromo Adtech NYC Presentation Nov 2013
@apppromo Adtech NYC Presentation Nov 2013
@apppromo Adtech NYC Presentation Nov 2013
@apppromo Adtech NYC Presentation Nov 2013
@apppromo Adtech NYC Presentation Nov 2013
@apppromo Adtech NYC Presentation Nov 2013
@apppromo Adtech NYC Presentation Nov 2013
@apppromo Adtech NYC Presentation Nov 2013
@apppromo Adtech NYC Presentation Nov 2013
@apppromo Adtech NYC Presentation Nov 2013
@apppromo Adtech NYC Presentation Nov 2013
@apppromo Adtech NYC Presentation Nov 2013
@apppromo Adtech NYC Presentation Nov 2013
@apppromo Adtech NYC Presentation Nov 2013
@apppromo Adtech NYC Presentation Nov 2013
@apppromo Adtech NYC Presentation Nov 2013
@apppromo Adtech NYC Presentation Nov 2013
@apppromo Adtech NYC Presentation Nov 2013
@apppromo Adtech NYC Presentation Nov 2013
@apppromo Adtech NYC Presentation Nov 2013
@apppromo Adtech NYC Presentation Nov 2013
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

@apppromo Adtech NYC Presentation Nov 2013

194

Published on

Apppromo presentation at Adtech NYC Nov 2013 - How to Launch a Newsstand Publication- A Case History of the launch of Travel+Escape Spring 2013

Apppromo presentation at Adtech NYC Nov 2013 - How to Launch a Newsstand Publication- A Case History of the launch of Travel+Escape Spring 2013

Published in: Marketing, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
194
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Launching a Digital Magazine- A Case History of Travel + Escape Gary Yentin App-Promo Ad-Tech NYC November 6th 2013
  • 2. App-Promo background Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 2
  • 3. Leaders in Mobile Strategy, Monetization & Marketing helping you succeed in the business of mobile and apps
  • 4. GARY YENTIN, CEO & Founder, App-Promo •  Gary Yentin is a senior mobile executive, with over fifteen years of experience managing strategy sales, product, marketing, operations, and technology for established media entertainment, and technology companies. •  For the last ten years Gary has focused on mobile technologies, including content development and distribution having worked for m-Qube in the capacity of Vice President, and mobile advertising having worked with Admob, Enpocket, Nokia, Quattro and Jumptap. •  In the last three years, Gary has focused on the business of mobile applications, discovery, distribution and monetization and is CEO and Founder of the award winning agency- www.app-promo.com. •  Follow him @Apppromo or find him at http://www.linkedin.com/in/gyentin Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 4
  • 5. Travel + Escape Case History Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 5
  • 6. Launching a Digital MagazineA Case History of Travel + Escape •  •  •  •  •  Launching a Digital Magazine- A Case History of Travel + Escape Spring 2013 Global Launch Newsstand Publication Created in Adobe DSP Limited Tracking Abilities www.app-promo.com 6
  • 7. Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 7
  • 8. Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 8
  • 9. Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 9
  • 10. Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 10
  • 11. Goals for Launch •  •  •  •  •  Achieve a Top 10 Newsstand ranking Goal of 25,000 downloads of Free Trial Purchase to Conversion rate of 5% Campaign duration 2 weeks Budget $50K Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 11
  • 12. Results Achieved •  •  •  •  •  Achieved a Top 3 Newsstand ranking 45,000 downloads of Free Trial 38% Free trial to issue download 6% conversion to purchase 733 Media Agencies/PR pickup Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 12
  • 13. APP STORE RANKING •  Top 10 Newsstand App •  #1 Travel Newsstand App Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 13
  • 14. ASO (APP STORE OPTIMIZATION) Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 14
  • 15. PUBLIC RELATIONS OUTREACH Featured in :- 733 Media Agencies •  Huffington Post •  Wall Street Journal •  CBC/CTV News •  Techvibes •  148 Apps •  Folio Magazine •  Publishing Executive Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 15
  • 16. BLOGGER OUTREACH Blogger Outreach:•  •  •  •  Over 450 Bloggers Over 20 Discovery Apps iOS and Travel focused Magazine Publisher Blogs Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 16
  • 17. SOCIAL-FACEBOOK Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 17
  • 18. SOCIAL-TWITTER Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 18
  • 19. SOCIAL-YOUTUBE •  •  Over 100,000 views •  High clicks-throughs •  Launching a Digital Magazine- A Case History of Travel + Escape YOUTUBE important part of social strategy Difficult to measure conversion www.app-promo.com 19
  • 20. PAID MEDIA •  Over 8.3 M impressions delivered •  Working with Multiple Ad Networks •  Average CTR of 2.7% •  Campaign was over 10 days •  Over 45K downloads •  Optimization is key test and tweak Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 20
  • 21. Tips on Launching your App Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 21
  • 22. Solving the Discovery Puzzle Prelaunch Marketing   Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 22
  • 23. App Store Optimization ASO Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 23
  • 24. Solving the Discovery Puzzle (SEO+ASO) Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 24
  • 25. Solving the Discovery Puzzle Social/Grass Roots Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 25
  • 26. Solving the Discovery Puzzle Paid Mobile Advertising   Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 26
  • 27. Maintaining Rank Engagement Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 27
  • 28. Solving the Discovery Puzzle (Software Updates)   Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 28
  • 29. App Marketing Summary Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 29
  • 30. APP MARKETING RECOMMENDATIONS Online Landing Pages Mobile Landing Page Social Networks: Twitter & Facebook Paid Media: Mobile, Search, Social Paid Reviews PR & Blogger Outreach Price Promotions Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 30
  • 31. contact us Mobile: 416-464-2223 Email: gary@app-promo.com Web: www.app-promo.com Twitter: @AppPromo Facebook: www.facebook/apppromo

×