@apppromo Adtech NYC Presentation Nov 2013

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Apppromo presentation at Adtech NYC Nov 2013 - How to Launch a Newsstand Publication- A Case History of the launch of Travel+Escape Spring 2013

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@apppromo Adtech NYC Presentation Nov 2013

  1. 1. Launching a Digital Magazine- A Case History of Travel + Escape Gary Yentin App-Promo Ad-Tech NYC November 6th 2013
  2. 2. App-Promo background Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 2
  3. 3. Leaders in Mobile Strategy, Monetization & Marketing helping you succeed in the business of mobile and apps
  4. 4. GARY YENTIN, CEO & Founder, App-Promo •  Gary Yentin is a senior mobile executive, with over fifteen years of experience managing strategy sales, product, marketing, operations, and technology for established media entertainment, and technology companies. •  For the last ten years Gary has focused on mobile technologies, including content development and distribution having worked for m-Qube in the capacity of Vice President, and mobile advertising having worked with Admob, Enpocket, Nokia, Quattro and Jumptap. •  In the last three years, Gary has focused on the business of mobile applications, discovery, distribution and monetization and is CEO and Founder of the award winning agency- www.app-promo.com. •  Follow him @Apppromo or find him at http://www.linkedin.com/in/gyentin Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 4
  5. 5. Travel + Escape Case History Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 5
  6. 6. Launching a Digital MagazineA Case History of Travel + Escape •  •  •  •  •  Launching a Digital Magazine- A Case History of Travel + Escape Spring 2013 Global Launch Newsstand Publication Created in Adobe DSP Limited Tracking Abilities www.app-promo.com 6
  7. 7. Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 7
  8. 8. Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 8
  9. 9. Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 9
  10. 10. Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 10
  11. 11. Goals for Launch •  •  •  •  •  Achieve a Top 10 Newsstand ranking Goal of 25,000 downloads of Free Trial Purchase to Conversion rate of 5% Campaign duration 2 weeks Budget $50K Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 11
  12. 12. Results Achieved •  •  •  •  •  Achieved a Top 3 Newsstand ranking 45,000 downloads of Free Trial 38% Free trial to issue download 6% conversion to purchase 733 Media Agencies/PR pickup Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 12
  13. 13. APP STORE RANKING •  Top 10 Newsstand App •  #1 Travel Newsstand App Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 13
  14. 14. ASO (APP STORE OPTIMIZATION) Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 14
  15. 15. PUBLIC RELATIONS OUTREACH Featured in :- 733 Media Agencies •  Huffington Post •  Wall Street Journal •  CBC/CTV News •  Techvibes •  148 Apps •  Folio Magazine •  Publishing Executive Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 15
  16. 16. BLOGGER OUTREACH Blogger Outreach:•  •  •  •  Over 450 Bloggers Over 20 Discovery Apps iOS and Travel focused Magazine Publisher Blogs Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 16
  17. 17. SOCIAL-FACEBOOK Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 17
  18. 18. SOCIAL-TWITTER Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 18
  19. 19. SOCIAL-YOUTUBE •  •  Over 100,000 views •  High clicks-throughs •  Launching a Digital Magazine- A Case History of Travel + Escape YOUTUBE important part of social strategy Difficult to measure conversion www.app-promo.com 19
  20. 20. PAID MEDIA •  Over 8.3 M impressions delivered •  Working with Multiple Ad Networks •  Average CTR of 2.7% •  Campaign was over 10 days •  Over 45K downloads •  Optimization is key test and tweak Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 20
  21. 21. Tips on Launching your App Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 21
  22. 22. Solving the Discovery Puzzle Prelaunch Marketing   Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 22
  23. 23. App Store Optimization ASO Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 23
  24. 24. Solving the Discovery Puzzle (SEO+ASO) Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 24
  25. 25. Solving the Discovery Puzzle Social/Grass Roots Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 25
  26. 26. Solving the Discovery Puzzle Paid Mobile Advertising   Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 26
  27. 27. Maintaining Rank Engagement Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 27
  28. 28. Solving the Discovery Puzzle (Software Updates)   Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 28
  29. 29. App Marketing Summary Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 29
  30. 30. APP MARKETING RECOMMENDATIONS Online Landing Pages Mobile Landing Page Social Networks: Twitter & Facebook Paid Media: Mobile, Search, Social Paid Reviews PR & Blogger Outreach Price Promotions Launching a Digital Magazine- A Case History of Travel + Escape www.app-promo.com 30
  31. 31. contact us Mobile: 416-464-2223 Email: gary@app-promo.com Web: www.app-promo.com Twitter: @AppPromo Facebook: www.facebook/apppromo

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