The 5-era strategy pattern
Typical 5-era strategy phases
Phase 1 Phase 2 Phase 3 Phase 4 Phase 5
Traditional Experimentation Proliferation Standardization Visionary
Majority of organizations
Laggards Post-experimental Iconic
5/22/2009 © 2009 Gil Yehuda 1

The 5-era strategy pattern
Predicted Drama Implies that Strategy
must get to Stage 4 to be successful
Drama
Phase 1
Traditional
Phase 5
Visionary
Time
5/22/2009 © 2009 Gil Yehuda 2

The 5-era strategy pattern
What’s going on
Now we go crazy. Others
try to copy our success
If we ever get
and implement similar
here, we try to
ideas inconsistently
standardize on
the approaches
Drama
that work
The way we do
things works We try something
OK, but change new. Small
drama, followed by If phase 4 works, then
should improve
improvement we arrive at the vision
things
Time
5/22/2009 © 2009 Gil Yehuda 3